Feb 2021 – Apr 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India

Nov 2019 – May 2022 · 2 yrs 6 mos · Bengaluru Area, India

• Driving Growth for Licious – directly responsible for overall New User Acquisitions, Digital Brand Marketing, Partnerships & Product Marketing
• Built a Multi-Channel Media Mix model across TV, Performance, Digital Branding, Offline to arrive at the right combination basis different variables and goals
• Working on the building Organic traffic with SEO – building Recipe Blogs with Content & Tech hooks
• Setup the Retention, Loyalty and CRM frameworks to create Habit forming Nudges, Early Retention improvisation, Purchase Drop-offs, Win-back customers
• Responsible for driving Growth via Strategic Partnerships which have a direct Brand Fit and higher scale

May 2018 – Aug 2019 · 1 yr 3 mos · Gurgaon, Haryana, India

• Core Team Member of Milkbasket, directly responsible for New User Acquisitions, Revenue Targets & Brand
• Directly managing a team of 5 along with multiple agencies & partner teams to drive acquisitions across multiple channels like Facebook, Adwords, Affiliates, Inbound amongst others
• Successfully conceptualised & executed the Go-to-Market strategy for new city launch – essentially building a playbook for new launches of Milkbasket
• Built an outbound team of 10 from scratch – which manages Social Media, Welcome Calling, Revenue Calling etc.
• Responsible for Growth Hacking to get exponential growth in Acquisitions as well as Revenue

Jun 2016 – Apr 2018 · 1 yr 10 mos · Mumbai Area, India

•  Core Team Member responsible for Retention and overall top-line of the company.
•  Working towards improving engagement and ARPU of existing players by customized campaigns
•  Devising Online Marketing campaigns for building Loyalty, improving stickability and activating dormant players
•  Recommending Product features which lead to improved User experience and hence higher ARPUs
•  Started the Content Marketing initiative to achieve Reactivation of players and get higher mind share

Jan 2015 – May 2016 · 1 yr 4 mos · Mumbai Area, India

•  Gained Consumer Insights & Identified gaps in the Children’s Education system to launch an education start-up, Infinity Minds to focus on Children’s Personality development
•  Pivoted to an Asset-Light Scalable Business by bringing standardisation in the extra-curricular activity space
•  Devised & executed cost effective Customer acquisition plans & managed day-to-day operations & helped create more than 300 happy customers with positive feedbacks & testimonials
• ACHIEVEMENTS
•  Achieved a revenue of Rs. 10.5 lakhs in the first 8 months of operations
•  Earned revenues of Rs.3 lakhs in 4 months with 70 students & 5 different activities
•  Reached and trained more than 5000 school students across Navi Mumbai & Thane Region
•  Selected among the top 6 teams in IIT Mumbai TIE-Smashup Business Plan Competition 2015

Jul 2014 – Jan 2015 · 6 mos · Mumbai Area, India

•  Developed & Managed Annual Marketing Plan to meet the Brand & Online Sales objectives
•  Collaborated with the Business team to understand Business objectives, Key products, Consumer Life Cycle & content creation
•  Worked with the Sales team to gain Consumer Insights, On-ground Sales process & smooth execution of the programs
•  Worked with a key focus on Digital Marketing – involving the complete overhaul of website, Content Marketing, utilising SEO to generate Business and increase online engagement, using website as the primary channel
•  Launched the Online On-boarding program for new Current Account, Elite Trade Relationship and Business Loans customers of ICICI Bank
•  Launched Webinars for Bank to engage with customers in a low cost scalable manner
•  Executed a Digital Marketing campaign involving SEO, SEM, Facebook & PR for the launch of i-Bizz – Mobile Banking App for the Current account customers of ICICI Bank
•  Managed, Designed & Executed all the collaterals – online including Website, Mobile App, E-mail & offline including branch merchandising, Sales handouts for Self Employed Segment of ICICI Bank
•  Released Monthly Digital metrics consisting of Website Analytics data, Leads generated & closed to keep track of the Marketing objectives
• ACHIEVEMENTS
•  Helped achieve the targeted downloads of 20000 for i-Bizz – Mobile Banking app
•  Helped achieve a sharp decrease in Bounce Rate, increase in time spent and a 110% increase in leads generated through the online channel
•  Reduced cost of engagement by 75% & increased reach by 250% by launching Webinars to reach out to the existing customers

May 2013 – Jan 2015 · 1 yr 8 mos · Mumbai Area, India

•  Planned & Executed the Social & Digital Media Marketing for Meet Amitabh – World’s Largest Online Quiz Contest to engage & increase participation
•  Handled the Social Media mandate for Creative Masters – India’s Largest Drawing Competition
•  Institutionalized the Schools program for Creative Masters, which went on to contribute 80% of the participation & more than 50% business contribution
•  Rolled out new initiatives – Responsive E-mailers, Infographics for Content Marketing, Gmail Tab actions – a first in the Banking industry
•  Planned & Executed the Youthisation Program of ICICI Bank – to connect with the young audiences through an activation in Malhar, St. Xavier’s Annual College Fest
•  Executed an internal programme for Sales Officers of the bank called as Sales Talent Acceleration & Recognition
• ACHIEVEMENTS
•  Created a Guinness World Record for World’s Largest Online Quiz competition with a 2 lakh participation in Meet Amitabh program
•  Created a Guinness World Record for World’s Largest Online Painting competition with a 15 lakh participation in Creative Masters Drawing Contest
•  Part of the Limca Book of Records for India’s Largest Graffiti Wall Painting for iWish – Wish for Mumbai program conducted at Malhar 2014
•  Engaged with more than 5000+ college students in a span of 3 days, with active leads of 1300 for the banks products & services at Malhar 2014

May 2013 – Jun 2014 · 1 yr 1 mo · Mumbai Area, India

•  Collaborated & developed the Annual Marketing Plan to meet the Brand & Communication objectives
•  Launched “Wealth Advantage”, a new initiative providing non – financial privileges to Wealth Management customers with an offline and localised offers version
•  Executed a 360 degree Marketing campaign involving on ground as well as Online Marketing for promoting iWealth app amongst Wealth customers
•  Recreated the Wealth Management website, with focus on increasing engagement using online channel through Content Marketing
•  Conceptualised & executed customer engagement BTL Promotion plan, ensuring a smooth roll out across 84 Wealth Management branches
•  Planned & Executed a Pan-India New Customer Acquisition program for HNI customers
•  Developed a new debit transaction campaign called as ‘Bank More. Get More.’ focusing on making ICICI Bank as the primary account for customers
• ACHIEVEMENTS
•  30% increase in Open Rates and a 23% increase in click through rates, through targeted E-mail Marketing
•  Increase of 45% in the number of downloads of iWealth app
•  Increase in footfalls in branches on Saturdays by 28% across the country due to engagement events
•  Helped achieve a 15% increase in the NCAs on a YoY basis
•  Activated 3% dormant customers and helped achieve a 5% increase in average MAB of the active customers through the Bank More, Get More campaign

May 2012 – Jun 2012 · 1 mo · Mumbai Area, India

• PROJECT
•  Analyse the hygiene market potential of Africa to identify the most lucrative markets and recommend a go-to market strategy for Lifebuoy in the identified market
• ACTION
•  Developed an analytical model, which helped ranking markets based on their attractiveness and can be extended to usage for other brands and markets
•  Recommended 6 P’s for Lifebuoy in Ethiopia based on in-depth interactions with consumers, retailers and distributors
•  Led a cross-cultural international team from 6 countries throughout the project
• ACHIEVEMENTS
•  Recommendations were implemented, Lifebuoy was re-introduced in the market with a new proposition in 4 months
•  Extended a Pre-Placement Interview for outstanding performance in Summer Internship

Jul 2010 – Jun 2011 · 11 mos · Mumbai Area, India

•  Worked in startup across various verticals with core contributions in Marketing and Strategy
•  Setup new workshops through on field marketing, contributing significantly to the top-line of the company
•  Spearheaded a team of 5 to setup the Navi Mumbai operations of the company

Apr 2009 – Jun 2009 · 2 mos · Mumbai Area, India

• Worked on developing the right channels for launching and marketing a new adjuvant in the Indian market