Jan 2023 – Present · 3 yrs 2 mos

Jan 2023 – Present · 3 yrs 2 mos

• Stoked to be working with this amazing team on product strategy and streamlining operations for enterprise growth in MENA.

Jan 2022 – Jan 2023 · 1 yr

• Looking after the Finance and Categories (platform verticalization for BUs) charter and leading a team of associate to senior PMs. I also managed 0-1 products end-to-end.
• Responsible for the product strategy, roadmap, development, and ROI of systems such as:
• Repayment engine - automating loan and working capital repayments across multiple lendors connecting several systems and services
• End-to-end Distribution Management System (DMS) for the CPG division - serving 30+ brands across 200+ distribution points
• Automated payments and reconciliation systems
• Automating reporting - Revenue to cash,P&L / MIS, Cash Flow statements in real-time
• Spend management, employee reimbursements, AP/AR
• Wholesale supply chain management for inventory, cash, logistics, and credit management
• Mobile apps for credit collection, KYC, entity onboarding, loan verification, inventory audits, attendance tracking and leave management based on facial scanning including lat/long capture and activity monitoring, reporting, and more

Jan 2020 – Jan 2022 · 2 yrs

• Enterprise Fintech SAAS. Global CFO stack. End-to-end financial management for mid-large businesses. US, Singapore, India markets. Raised from early-stage institutions and individual investors.
• Owned product, design, marketing/growth, operations, and investor relations
• MVP in 3 months, first pilot in 6 months, core capabilities parity with existing solutions in 8 months
• Built a comprehensive stack for expense management, automated accounting, automated payments, payables + receivables management, vendor management, financial control and reporting automation, automated reconciliation, payroll automation, cross-border transaction management, and much more
• Solo PM + designer owning the vision and roadmap as well as the PRDs, wireframes, UI design, sprint manager / scrum master, (reluctant) QA, sales and account manager, customer support, and everything in between
• Can probably get a better sense of what we built from here: https://routenow.io

Jan 2019 – Jan 2021 · 2 yrs · Bengaluru, Karnataka

• (I was a part of Threatlandscape, which was acquired by Netenrich)
• Product owner for the open threat intel platform (evolved into KNOW at Netenrich) - a threat intel platform with records of 350,000+ entities, 60M+ threat indicators / signals, and over 3B documents analyzed yearly
• Owned an engineering-as-marketing initiative with 200,000+ pages generated and optimised for SEO
• Designed a critical incident management war room with an AI-bot based incident manager for the Security Resolution product which later became a key part of the the enterprise solution offering
• Product design for the Attack Surface Intelligence (ASI) solution - an agent-less asset discovery, threat detection + prioritization, and shadow IT monitoring solution as well as SoCAI - an AI-powered security operations management center
• Managed all marketing for channel partners, direct enterprise customers, and MSP/MSSPs including positioning, collateral, ABM, paid ads, email marketing, social, etc.
• End-to-end product analytics setup (Pendo and Gainsight) + user adoption triggers and guides that increased adoption and reduced churn

Jan 2017 – Jan 2021 · 4 yrs

• End-to-end IT and digital marketing shop for native and web app dev, UI/UX and Front-end overhaul, social media, SEO, email marketing, paid advertising, creative design, content marketing, and more. Lean team. Worked with sub-contractors and partners to provide a one-stop, boutique shop for everything digital.
• Worked with customers like Apollo Hospitals (via partner), Fulcrum (B2C Marketplace), TurboComply (B2B SAAS), INCREFF (B2B SAAS), GE Healthcare (via partner), Ovum (via partner), SkyHigh (B2B SAAS), TAAS (Platform + SRE services), Jyothi Skills Academy (EdTech app), Villara (B2B SAAS solution by Voonik), Clidentity (B2B SAAS), Globalisasia (B2B solutions), TransportSimple (B2B SAAS), and YOYO cabs (B2C marketplace), among many other

Jan 2017 – Jan 2019 · 2 yrs

• Joined Supplybasics and worked with category managers, dev, design, and business to help set up and launch the e-commerce portal
• Owned everything from product to page designs to ads, SEO, email marketing, sales/customer support, and online category expansions
• Set up the flows and digital products with Buying Assistants, Project estimators, etc. for categories that required guided purchase flows and to upsell such as full set CCTV camera kits with installation, full fire safety and protection equipment + installation and maintenance services, etc.
• Part of the pivot MVP product and design for Aerchain

Jan 2016 – Jan 2017 · 1 yr · Bengaluru, India

• Started out in content marketing and went on to lead a team of 5 creative, content, and campaign managers for both the vendor + event acquisition and customer acquisition + ticket sales side of the platform
• Conversion rate optimisation (CRO) across user journeys to add 500+ large venue and organizer leads in 3 months
• Organically acquired 2000+ followers on X (formerly Twitter) by automating engagement with a self-designed and developed Twitter bot
• Automated the entire CLCM flows for improved retention rates
• Managed all marketing collaterals, SEO, email marketing, app marketing, paid ads, social media, and OOH end-to-end

Jan 2014 – Jan 2016 · 2 yrs

• - Field monitoring systems automation, test-bed instrumentation (sensor and control systems) and automation, data analysis