Oct 2019 – Dec 2022 · 3 yrs 2 mos

• My Role focuses on driving business expansion for Kaar’s products & services portfolio in the UK & EU. Responsible for driving a large part of the customer lifecycle from generating awareness and prospects to handing customer accounts, solutioning along with the presales, sales conversions, and eventually creating happy evangelists.
• KEY RESPONSIBILITIES:
• Driving the go-to-market strategy for UK & EU with the aim of 50% CAGR for the next 5 years
• Understanding Customer and market pain points and building customized solution packages with the presales team.
• Customer pitches and Stakeholder management during the sales cycle.
• Developing business networks for creating new opportunities & avenues of doing business in the UK & EU markets.
• Building and managing partner engagement for partner-driven sales approach for UK geography
• SAP/OEM alignment targeted towards business development through joint sales and marketing exercises
• Building net new sales pipeline and liaising with CSM for account mining for new opportunities.
• Liaising with the global marketing team to build and execute sales development initiatives
• Working with Presales and Delivery teams for customer demos and sales closures
• HIGHLIGHTS:
• Achieved New Sales target of 1.2 Mil GBP for FY22.
• Worked with BD & Delivery team to build a healthy pipeline of over 10 Mil GBP in the last 6 months.
• Added 14 new partners and 6 new customer accounts in the last 2 year.
• Initiated and tightly integrated Joint GTM with SAP Ireland for SAP’s cloud ERP portfolio.

Jul 2017 – Oct 2019 · 2 yrs 3 mos

• The world of enterprise applications is moving to the cloud and Cloud ERP having gained strategic focus for Kaar's future growth, we created a distinct LOB focusing on SAP's Cloud ERP portfolio.
• As manager and initiator of this line of business, I lead a team focused on driving business for Kaar’s Cloud ERP portfolio across the Middle East and Asia Pacific & Japan markets. Handling the entire customer lifecycle from generating awareness and leads to building solutions, closing opportunities, delivering implementations and finally creating happy evangelists, my role is to empower midsized growing organisations with digital transformation through SAP's Cloud ERP.
• Responsible at the P&L level for the Line of Business, we were able to add 5 logos in the last year while contributing to around 20% of the overall profit for the organisation.
• KEY RESPONSIBILITIES:
• Preparing and executing go-to-market strategies for Cloud ERP across diverse global markets.
• Building customer focus solutions and developing Pricing, Packaging, Positioning for Cloud ERP products and services.
• Driving sales for the Cloud ERP portfolio across Middle East and APAC markets.
• Partner and OEM alignment and improvising on new engagement models.
• Driving campaigns in conjunction with the marketing team to generate leads and drive business.
• Handling product/solution delivery while achieving gross margin and profitability target.
• HIGHLIGHTS:
• Successfully built the Cloud ERP line of Business within Kaar Technologies.
• Created a pipeline of more than $ 1 million within 6 months.
• Achieved net profitability within 8 months of operations and maintaining it ever since.
• Contributed more than 20% of the company's bottom line at the end of 2 years

May 2015 – Jun 2017 · 2 yrs 1 mo

• As the curator of the marketing function at Kaar, I am responsible for generating brand awareness and driving business for SAP and proprietary SaaS offerings through targeted online and offline marketing in International and domestic markets. My role focuses on generating quality leads as well as engaging with clients and prospects to enhance brand visibility across global markets by utilising a variety of skills. My role includes digital marketing, product lifecycle management, go to market strategy, email marketing, social media marketing, event management, webinars, content creation, online marketing: google analytics, google adwords.
• Online Marketing:
• Engaging with key stakeholders through online marketing channels to ensure brand visibility and drive sales.
• Driving new business development for Cloud based solutions in international markets.
• Managing Social media and email marketing campaigns using tools such as Leadsqaured, MailChimp & Hootsuite.
• Building a steady flow of inbound leads and qualify them before moving them forward in the sales cycle.
• Marketing & Product Strategy:
• Defining long term & short term marketing goals for SaaS products in the Middle East, UK and APAC markets.
• Analyzing various markets and developing market entry & product strategies along with product & sales teams.
• Developing Go to Market strategies and product roadmaps for Cloud based SaaS and IaaS products.
• Driving integrated marketing for the SaaS & IaaS product portfolio across domestic & international markets.
• Liaising with analysts such as Gartner to generate market insights for supporting key initiatives.
• Team Management:
• Managing and leading the marketing team to drive targets and deliver to expectations.
• Event Management:
• Driving & managing various technology focused promotional events and conferences across global locations.
• Branding:
• Conceptualising and implementing Brand Guidelines across the organisation.

Oct 2014 – Mar 2015 · 5 mos

• Responsible for collecting insights by interacting and training vendors across the country, analyzing the competing vendor management systems and suggesting ways to improve user adoption for the new order processing and inventory management portal for Jabong.
• My responsibilities included:
• Interacting with vendors and understanding their pain points.
• Training and enabling vendors to use the new system effectively.
• Analyzing the market need and suggesting improvements to the portal.
• In depth analysis of competing systems in the market.

Jan 2013 – Apr 2014 · 1 yr 3 mos

Jan 2012 – Dec 2012 · 11 mos

Jul 2010 – Dec 2011 · 1 yr 5 mos