Apurba Moitra

Brand Manager

Bengaluru, Karnataka, India10 yrs 3 mos experience

Key Highlights

Over 10 years of marketing experience.
Achieved 2.3× engagement growth in campaigns.
Expert in turning insights into scalable growth.

Stackforce AI infers this person is a Marketing Professional specializing in B2C growth strategies and brand management.

Contact

Skills

Core Skills

Brand StrategyGo-to-market StrategyCreative StrategyBrand ManagementMarketing Campaign Management

Other Skills

Account ManagementAdvertisingBloggingBrand DevelopmentCreative BriefsCreative Campaign DevelopmentCreative Problem SolvingCustomer InsightCustomer ServiceDigital MarketingEnglishInfluencer MarketingIntegrated MarketingMarketing CommunicationsProduct Launch

About

“The best marketers don’t guess. They listen, translate insight into action, and turn it into compounding growth.” I’m a marketing professional with over 10 years of experience helping companies acquire and retain the right users by turning consumer insight into scalable, data-led growth systems. My work bridges brand, growth, and product - building marketing that’s measurable, repeatable, and meaningful. At MPL, I led global brand and growth campaigns that used AI-driven creative frameworks and behavioral data to cut CAC by 25% and lift retention by 18%. I also helped position Opinio as a new gaming segment transforming it from a launch into a category. Before that, at Embibe (Reliance Group), I launched the Embibe Student App across six markets, scaling adoption through insight-led storytelling and full-funnel GTM campaigns. Earlier, with Dentsu, FCB Ulka, and Grey, I managed integrated campaigns for Suzuki, Flipkart, and ITC, shaping narratives that built awareness and conversion at scale. I focus on one thing: turning marketing into a growth engine, not just an expense line. Email: apurba.moitra9@gmail.com

Experience

Mobile premier league (mpl)

Brand Manager

Jan 2023 – Oct 2025 · 2 yrs 9 mos · Bangalore Urban, Karnataka, India · On-site

Built and scaled Opinio into MPL’s most profitable title. Designed the cricket growth funnel driving 30–35K daily acquisitions during IPL and sustained retention via Cricket100x in off-season.
Led influencer-driven campaigns across YouTube and Instagram, integrated with OTT and performance media, achieving 2.3× engagement growth and double-digit YoY margin gains.
Defined brand narrative frameworks that delivered highest CM1 and margins for two consecutive IPLs. Spearheaded MPL’s US & Brazil launches, localizing strategy and content to exceed DAU benchmarks.
Improved retention by 18% and click-to-install by 25% through behavioral insights and creative experimentation. Owned end-to-end brand metrics via real-time dashboards and iterative optimization.
Impact: 2.3× engagement | 30–35K DAU | +18% retention | +25% CTI | #1 title for profitability (2 IPLs)

Brand StrategyGo-to-Market StrategyCustomer InsightDigital MarketingInfluencer MarketingIntegrated Marketing

Embibe

Associate Brand Manager

Oct 2020 – Dec 2022 · 2 yrs 2 mos · Bengaluru, Karnataka, India

Define and apply brand guidelines across product, design, and communication touchpoints to ensure consistency.
Lead student app marketing and feature launches (Doubt Resolution, Achieve, vernacular support) that expand adoption and engagement.
Create and execute regional language campaigns, building deeper connect with diverse student audiences.
Write agency briefs and oversee campaign delivery from concept to execution, ensuring creative alignment with brand voice.
Develop sales pitch decks and marketing collaterals that support client partnerships and product GTM initiatives.
Partner with cross-functional teams (research, tech, sales) to design consumer-focused solutions and sharpen positioning.
Contribute to onboarding experiences for new hires through internal brand communication and employee engagement touchpoints.

Brand StrategyCreative Problem SolvingStakeholder ManagementGo-to-Market StrategyProduct Launch

Happy mcgarrybowen

2 roles

Group Account Manager

Promoted

Dec 2019 – Oct 2020 · 10 mos · Bengaluru, Karnataka

Lead integrated brand campaigns across FMCG, healthcare, edtech, automotive, and lifestyle categories.
Drive MFine’s flagship campaigns (India Khayal Rakhna, India’s First Online Health Camp) to boost awareness and adoption.
Strengthen Embibe’s brand identity & digital presence, including UI/UX, social, and product communication.
Execute Watabid.com’s launch campaigns across Bangalore and Chennai, creating brand identity and market visibility.

Brand StrategyCreative StrategyCreative Problem SolvingCreative BriefsStakeholder ManagementAccount Management

Account Supervisor

Jul 2017 – Mar 2019 · 1 yr 8 mos · Bangalore

Manage Suzuki’s high-impact launches (Gixxer – Not for Everyone, Access 125 – Kam Pita Hai) across mainline and digital platforms.
Scale Flipkart’s Billion brand with multiple category launches (smartphones, consumer durables, accessories).
Deliver Foodpanda’s “What Do You Feel” campaign, strengthening recall and digital engagement.
Oversee cross-functional and agency coordination to ensure seamless campaign delivery from concept to execution.

Brand StrategyAccount ManagementMarketing Campaign ManagementIntegrated Marketing

Fcb ulka

Brand Service Manager

Mar 2019 – Nov 2019 · 8 mos · Bangalore

Lead Nissin Cup Noodles’ social media growth, doubling Instagram followers through influencer activations and event integrations.
Execute brand campaigns & digital rollouts for ITC Dark Fantasy and Farmlite, driving higher consumer engagement.
Launch ITC Farmlite website (LetsLiveYoung.in) as part of a broader digital-first strategy.
Manage influencer collaborations with celebrity chefs to showcase product innovation and strengthen brand storytelling.
Apply SEO/SEM expertise to improve brand visibility and organic reach across campaigns.
Coordinate cross-functional and agency teams to ensure smooth execution of multi-channel communication.

Brand ManagementMarketing Campaign ManagementDigital MarketingBrand StrategyCreative Campaign Development