Sep 2022 – Sep 2023 · 1 yr

Sep 2018 – Nov 2021 · 3 yrs 2 mos

Aug 2017 – Aug 2018 · 1 yr

• Automatad is a NY based ad tech company that enables publishers to monetize their digital content by offering programmatic monetization products: HeaderBidding, AXT, GoogleAdX, PMPs.
• My responsibilities and contribution:
• First hire in Marketing.
• Crafted messaging, positioning and value propositions for go-to-market strategy
• Created sales and marketing content (product collateral, pitch decks etc to gain visibility in a crowded market and increase leads and acquisition.
• Redesigned the website to drive more conversions.
• Launched Podcast - Everything Adtech, Weekly roundups, learning program - decode series and Becoming series - case studies of the top digital publishers.
• Set up the outreach program
• Built workflows to automate the repetitive tasks
• Developed public relations strategy for the firm.
• Managed a team of 4

Mar 2017 – May 2017 · 2 mos

• Devised the content strategy for the products DN finder and Agent fox
• Optimised the sales and marketing process for Private holidays

Feb 2017 – Feb 2017 · 0 mo · Bengaluru Area, India

• Learnt the basics of Branding and Designing
• Worked on the retail marketing strategy for Kwality walls.

Apr 2016 – Jan 2017 · 9 mos · Bengaluru Area, India

• Adwyze( now known as Clarisights) is a SaaS product that enables marketers to get a unified view of their data without investing in complex reporting stacks. Marketers have to deal with data incoming from multiple siloed sources such as ad networks, web analytics, in-app analytics, and in-house customer data.
• My responsibilities and contribution:
• Develop new business opportunities via mass communication such as email and social
• media to introduce Adwyze and identify relevant buyers within the target
• market.
• Create sales and marketing content (product collateral, pitch decks, case studies etc.
• Follow up on leads and conduct research to identify potential prospects.
• Conduct a needs analysis and determine prospects pain points to determine how Adwyze can help solve their problems
• Identify key buying influencers within these prospects to determine budget and timeline.
• Build and cultivate prospect relationships by initiating communications and conducting
• follow-up communications in order to move opportunities through the sales funnel.
• Work with the sales team to develop and grow the sales pipeline to consistently meet quarterly revenue goals.
• Set up a reporting system to manage data for new and prospective clients.
• Some of the leads were Skyscanner, Fever labs,Estee lauder, Mindvalley, Tokopedia, Trivago and some top Indian companies like Label life, Kraftly, Vajor, Pepperfry, Karyaah, Hopscotch, Goibibo, Healthifyme, etc.

Aug 2015 – Jan 2016 · 5 mos · Bengaluru Area, India

• Key contributor to the sales team.
• Worked closely with the Compliance, Payments and tech teams to get the seller onboarded and to solve seller queries.
• Expanded the revenue in accounts through cross-sell and up-sell
• Increased renewal rates and reduced churn.'
• Initiated chat sales to drive more conversions and was the only contributor
• Created the promotional video which garnered more than 15,000 views

Aug 2013 – Jul 2015 · 1 yr 11 mos · World trade center, Malleswaram

• Support customer accounts in various aspects from operational management to finding technical solutions for challenging problems.
• Work on case studies.
• Trained on different skill sets for better seller experience such as working hand in hand with
• the Amazon warehouse to provide assistance for their products stocked in our fulfillment
• centers globally.
• Worked with other departments such as Customer service, Merchant Investigations, Payments and Legal teams
• as required to resolve Seller’s issues and questions.
• Research to identify the problems and then provide the sellers with the
• appropriate solution