Mar 2024 – Feb 2026 · 1 yr 11 mos

Jul 2021 – Feb 2024 · 2 yrs 7 mos

Apr 2018 – Jun 2021 · 3 yrs 2 mos · Greater Boston Area

Aug 2015 – May 2018 · 2 yrs 9 mos · Boston MA

Sep 2011 – Nov 2014 · 3 yrs 2 mos · Smithfield RI

• Overall responsibility for the strategic direction and execution of web content and digital marketing campaigns for the Pyramis Global Advisors business unit in Fidelity Investments – targeted to institutional investors and consultants.
• Drove the overall strategic direction and content vision of the Pyramis Global Advisors public website which receives 20,000 visitors per quarter.
• Partnered with investment product managers across various asset classes to develop engaging content and generate leads.
• Based on user feedback, enhanced the experience of the client web portal by partnering with client services and IT to redesign the site and feature relevant content based on user segments.
• Planned and executed digital marketing and advertising campaigns to position Pyramis as a thought leader in the marketplace, support product launches and generate leads.
• Plan and execute multi-faceted lead generation campaigns deployed across print and digital formats.
• Advocated for the delivery of content in multiple formats to include video, podcasts and webcasts.
• Developed and launched the first mobile App for the Pyramis thought leadership compendium.
• Partnered with the social media teams to influence editorial calendars with the goal of broadening the exposure for appropriate asset management thought leadership content.
• Established a disciplined reporting process to measure activity and engagement across all marketing channels in order to help make decisions and modifications for future campaigns.
• Track all email campaigns and sales funnel activity in the Saleforce.com and Marketo systems.
• Managed a team of three marketing managers.

Feb 2008 – Mar 2011 · 3 yrs 1 mo · Needham, MA

• Responsible for overall go-to-market strategy for the Mathcad software product, including messaging, positioning and promotion with global execution - targeting large enterprises and small business engineering firms
• Applied pragmatic marketing principles to define user and buyer personas – served as technical subject matter expert and “voice of the customer” by regularly providing updated messaging and market trends to ensure sales channel readiness.
• Collaborate with product management and sales to create all go-to-market collateral for new product launches, including data sheets, webinars, demo videos and free trial software.
• Develop integrated marketing campaigns deployed across multiple formats to engage with target audiences, generate leads and support product launches.
• Produced thought leadership content tied to solutions for product design and engineering.
• Owned responsibility for the Ecommerce site, driving sales of $2million per year for retail, single user software licenses. Operated site in multiple languages and currencies for global transactions.
• Utilized social media outlets such as Twitter and branded blog page to engage design engineers and influence conversations about our products and thought leadership content.
• Measured program effectiveness in regards to engagement and lead quality to determine overall ROI.
• Ensure proper sales tools are in place to help move prospects through the sales funnel.
• Evaluated and recommended tradeshows and conferences based on engagement with target audience.
• Managed and coached a team of four marketing specialists in U.S and China (Shanghai).

Jul 2007 – Feb 2008 · 7 mos · Kingston, RI

• Plan and execute lead generation programs to meet overall goals and objectives for customer retention direct marketing campaigns targeted to data center managers, end-users and resellers.
• Utilized the pragmatic marketing approach to assemble relevant messaging that resonated with target audiences and drive qualified leads.
• Work with marketing managers in Europe and Asia to support Lines of Business with centrally planned and globally executed lead generation programs.
• Collaborate with marketing managers and internal creative agency to test various formats and designs.
• Leverage promotion creative that can be used globally with minimal modifications.
• Pull data out of different systems such as Oracle Business Intelligence and Siebel to report on results.

Apr 2002 – Jul 2007 · 5 yrs 3 mos · Boston MA

• Plan and drive marketing strategies ensuring successful positioning and messaging for Iron Mountain’s data protection and recovery business lines.
• Develop integrated marketing programs to drive leads to support revenue goals and business line strategy – frequently reviewed and refined the plan based on market intelligence.
• Develop buyer personas that translated into “voice of the customer” solutions messaging, based on the pragmatic marketing framework.
• Serve as advisor and subject matter expert on market trends affecting the service line – produce sales training aides to ensure sales channel readiness.
• Work closely with sales and product management to define and refine current service offerings to enhance customer satisfaction in global markets.
• Produced thought leadership content in collaboration with technology partners and industry analysts.
• Ensure proper sales tools and collateral are in place to help move prospects through the sales cycle – including white papers, data sheets, website content and videos.
• Frequently monitor program effectiveness through data analytics system.
• Partnered with international sales teams to identify promotion assets needed for their markets.
• Conducted win/loss analysis twice per year based on conversations with prospects and customers.
• Evaluated and recommended industry events based on engagement with target audience.
• Responsible for overall marketing budget assigned to business line.