Jul 2023 – Mar 2024 · 8 mos · San Francisco, California, United States

Nov 2021 – May 2023 · 1 yr 6 mos · San Francisco, California, United States

• Lob.com helps SMB and enterprise clients send intelligent direct mail campaigns.
• As CMO, I work with the CEO and other division leaders to build and drive go-to-market vision toward B2B organic growth.
• I lead a team of high performing marketers, and together we built and scaled an efficient repeatable marketing motion, rebranded Lob.com’s developer-focused SMB origins to include enterprise marketers, launched new enterprise products and pivoted the industry to carbon neutral mailers.

Apr 2021 – Jun 2023 · 2 yrs 2 mos · San Francisco Bay Area

Nov 2020 – Mar 2023 · 2 yrs 4 mos · Palo Alto, California, United States

• Communication platform for patients and providers

Apr 2018 – Nov 2021 · 3 yrs 7 mos · San Francisco Bay Area

• Automation Anywhere's intelligent automation platform includes RPA, analytics, process discovery, and intelligent document processing, all in a cloud-native solution.
• As product marketers, my team and I showcased why Automation Anywhere was best positioned to help enterprise leaders drive digital transformation and maximize time to revenue.
• Together, we served both business and technical buyers, roadmapping marketing and product strategies around buyer’s business metrics.
• Tenure spanned product strategy, development, and GoToMarket, as well as business and growth strategy. Highlights included B2B product marketing and team expansion, pre- and post-acquisition product marketing integration, competitive strategies, and operational infrastructure development.
• Selected outcomes:
• Built global product marketing team and related practices to drive market awareness of the company’s product offerings (e.g., RPA Enterprise Platform, IQ Bot, Discovery Bot, Bot Insight, AARI, and Bot Store); overhauled product messaging, brand differentiation, and GoToMarket strategy for Automation’s entry into the front-office market; and supported 30+ product launches.
• Additionally, served on the leadership team for acquisitions, and then managed product marketing integration of the newly acquired company; collaborated with internal partner marketing teams in significant revenue lift, positioning and messaging co-branded solutions with strategic partners / joint sellers (e.g., Salesforce, Google) and resellers; developed internal competencies around sales enablement (e.g., persona-based sales) and deal support to accelerate transaction tempo and increase rep productivity.

Nov 2015 – Apr 2018 · 2 yrs 5 mos · San Francisco Bay Area

• Flexera is a private equity-owned software licensing company serving enterprise software applications.
• Originally, recruited by 200-employee start-up, Palamida, to lead product management and marketing, helping the grow pre-acquisition brand 50% YoY. Retained on PE-funded Flexera’s Oct 2016 acquisition to serve on the team charged with commercializing the newly formed offering.
• Directed product marketing, and customer success across both brands (e.g., freemium to premium instances of the data and software/cloud licensing offerings), including roadmap and narrative around shared vision, stakeholder alignment, target audiences and core value propositions, as well as solution-oriented content to support marketing initiatives, thought leadership articles, sales enablement, and demand generation programs.
• Built and later integrated/localized the enterprise-facing customer success function across EMEA, APAC, and the U.S., to streamline enterprise account relationships. Also, directed teams across product integrations encompassing three pre-acquisition products.

Jan 2015 – Nov 2015 · 10 mos · San Francisco Bay Area

• Recruited to help launch and build enterprise customer relationships around a big data product designed to simplify the ability for banks and financial institutions to invest in farmland.

Jan 2008 – Jan 2015 · 7 yrs · Singapore

• Lived as expat in Singapore, serving as partner strategist and marketer for Caring for Cambodia, and later moved to the Bay Area, serving as Board Member, Funding & Educational Programs for the Los Altos Educational Fund.

Apr 2004 – Jan 2008 · 3 yrs 9 mos · Houston, Texas Area

• Managed portfolio of high-net-worth individuals and private, family-based companies, analyzing and providing the right products for their circumstances.
• Also, optimized several practice areas, managed key partner/vendor relationships, instituted new systems and workflows, and help implement role-based visibility into reporting.
• ALL ROLES at MID-CONTINENT COMPANIES:
• Client Portfolio Manager (5/06–1/08)
• Operations Manager (4/04–5/06)

May 2000 – Jan 2002 · 1 yr 8 mos · Kuwait

• Developed Toyota’s first online presence in Kuwait, including product mix and demand generation. Managed 2 developers and an agency in UI design, customer experience, and digital payments.