Oct 2024 – Present · 1 yr 5 mos · Auckland, New Zealand · Remote

Aug 2021 – Oct 2022 · 1 yr 2 mos

Jun 2021 – Present · 4 yrs 9 mos

Jun 2020 – Jul 2021 · 1 yr 1 mo · Hyderabad, Telangana, India

• As part of the Senior Product Management was involved in
• Strategy Initiatives
• Developed a product vision and strategy for Feature such as Probation, Exit workflows, Pulse & surveys
• >Built and managed product roadmap for 3 quarters
• >Recommended strategic like PRD within the company
• >Was involved in 360 degree product development right from
• >Requirement Gathering , Talking to customers gathering inputs , understanding need converting them >Researched competitors' UX
• >Provided feedback to design team
• >Contributed to the development of a design system
• >Gathered UX feedback from users
• >Wrote detailed user stories for engineering team
• >Made initial tech difficulty assessments for features
• >Negotiated timelines with Lead Engineer / CTO
• >Helped make engineering trade-off decisions
• >Built Spec front-end / back-end PSA features for Resource planning task enhancement, opportunities CRM, Rate card
• >Created value props with marketing team
• >Provided feedback on copywriting
• >Set key success metrics
• >Measured metrics' improvement

Mar 2020 – Present · 6 yrs

• Pitchworks is VC Studio or an Investment Studio which Builds, Co-build ventures, invests in companies, Projects, and securities that drive both impactful returns and enhance wholesome living for humanity.
• Define Wholesome lIving
• Better Health: People want to have better health, extend a contentful lifespan but don't know how to get there.
• Better Wealth: Most people want to be focussed, and productive and achieve financial freedom out of it. But They don't know how to get there.
• Better Earth: People want a better sustainable future for our planet But They don't know how to get there.
• Our investment model focuses on developing solutions within Better Health, Wealth and Earth across the technology sector. We envision a vibrant ecosystem—a city or an online offline community—of highly productive and healthy individuals who use our group of products and services to collaborate to solve pressing challenges and drive meaningful outcomes for humanity.
• Pitchworks aims to be the catalyst for creating such spaces and Projects fostering innovations that enhance both individual well-being and collective progress. This vision aligns with our commitment to shaping a future where technology and purpose converge to meet humanity’s needs.

Nov 2018 – May 2020 · 1 yr 6 mos

• SAAS startup helps the optical ecosystem to sustain, grow and scale. We have a suite of products that helps retailers, Distributors and Brand owners understand their business more and save their time and money for a longer run. Our line of products include CRM, B2B Marketplace, Inventory Management, Virtual AR mirror
• Built a platform for the entire optical ecosystem which involves, Retailer, Distributor and the brands
• A bootstrapped suite of Product from scratch which Includes
• 1 ) Mobile-based CRM + POS for Optical Retailers ( on top of WhatsApp)
• 2) B2B Marketplace for Entire ecosystem of optical retail ( Brands, Distributer and Retails to buy and sell
• 3) Eyewear Virtual Mirror which an Augmented Reality Solution for Consumers
• 4) Online E-commerce Website
• The products were live in 4 months time and process were set for ideas to get validated in the market and iterate upon
• Within 3 months of product launch, we were able to attract 1500 retails, 3 of countries big brands and 5 major distribution centers, which helped in product validation
• The setup process for the optical supply chain and equip them with right tools to improve the efficiency Setup up a process for support and improve consumer and Customer ( retailer) success team Planned and executed Onboarding Operational efficiency and set metrics regulations for it Designed brand and distributer relationship structure and Logistics

Dec 2017 – Nov 2020 · 2 yrs 11 mos

Feb 2018 – Nov 2018 · 9 mos

Aug 2017 – Feb 2018 · 6 mos

• As a Senior UX for india's Leading online supermarket, my role is to work closely with the product manager, gather requirements, understand it and validate the idea if required for the Interaction design and the visuals, take the interactive prototypes, test it with users and validate the outcomes. Lead a team of designers , aligned the stakeholders toward me managed projects and took new initiatives , Communicated next steps, Summarized a complex situation, Ran product meetings / reviews Presented in front of a large audience ,Wrote product requirement documentsI also work as a Product Researcher, talking to users conducting User Interviews and Contextual Inquiry gathering insights and doing the interaction design for the same.
• Created value props with marketing team
• Provided feedback on copywriting
• Coordinated launch with marketing team
• Tested five acquisition channels
• Set key success metrics
• Improved ABV by 3%
• Improved ACV by 4 %
• Generated actionable insights out of research
• Summarized data findings
• Features which i have worked on
• Product description page Revamp, improved the goal of conversion to 7 in a quarter
• Order assist revamp : Introduced new feature called order assist to increase the post order experience for the customer idea to wire frame to launch , the customer NPS rose by 3 points
• Delivery app : Designed the complete supply chain experience of the delivery app for the delivery guy and the warehouse units
• BB Star: Worked on the membership program for the Bigbasket membership plan, integrated revamped and worked with developers to the launch
• PRC:worked with the supply chain and logistics unit to develop an app to track the efficiencies and process efficiency of the Raw Material processing centers

Mar 2014 – Jul 2017 · 3 yrs 4 mos · Chennai Area, India

• As Product Designer,
• my roles is to work closely with the product manager gather requirements understand it and validate the idea if required for the Interaction design and the visuals
• Take the interactive prototypes, test it with users and validate the outcomes.
• I also worked as a Product Researcher, talking to users conducting User Interviews and Contextual Inquiry gathering insights and doing the interaction design for the same.
• I help with the strategizing for the product roadmaps and prioritizing features, based on the customer base and customer journeys.
• Conducting Usability Testing and peer reviews are part of my daily job
• Adhere to standards and best practices, creating UI Guidelines for the application, and standardizing the family product experience
• Was leading the Design team and worked on Freshdesk 2nd version of the product revamp
• Was Page features like Parent & Child, Checklist of task tickets, Collaborative inbox Feature, Whitelisting Admin Revamp, for the help desk software
• Designed UX Workflows , tested with user and worked with developers to launch the mobile version of Freshsales CRM

Mar 2014 – Mar 2016 · 2 yrs · chennai

• As a UX Designer, my role involves conceptualizing and designing consistent User Interfaces and creating web/ mobile applications and websites that conform to Usability Standards.
• Data Gathering – Direct, Indirect Methods
• Persona and Scenario Creations
• Task Analysis & Task Flows
• Expert Reviews/Contextual Inquiry
• Information Architecture
• Interactive Prototypes
• Visual Design
• Usability Testing
• Adhere to standards and best practices.
• Experienced in designing for desktop, Mobile devices, Tablet, and web applications, from conceptualization to detailed user interface and navigation design. Have a thorough knowledge of the web and mobile design/UX principals; graphic design, layout, typography, color, icon development, corporate identity & branding.

Feb 2013 – Mar 2014 · 1 yr 1 mo · Chennai Area, India

• I Got an opportunity to work with big brands from various consumer-facing web products, Desktop & Mobile applications built for different sectors - Banking & Financial Services, Online Grocery
• My role in projects primarily involves UX & Ixd Design, and as a Senior Visual Designer, lead the design team creatively setting direction and vision, supervised a team of 6 people and coordinated with Client serving and marketing team to ensure client satisfaction.
• I also collaborate with other departments in projects which involve Information Architecture, Creative Strategies, Social Media Strategies and Designs Creative Strategy, Facebook Page Design, Information Architecture.

Apr 2011 – Feb 2013 · 1 yr 10 mos · Chennai Area, India

• Layout, UX, Design, Graphic Design, Info graphic Design