PRAFULL WANI

Business Development Executive

Bengaluru, Karnataka, India14 yrs 7 mos experience
Highly StableAI Enabled

Key Highlights

  • Led global GTM initiatives across multiple regions.
  • Developed AI-driven sales strategies to enhance lead generation.
  • Proven success in scaling SMB sales operations.
Stackforce AI infers this person is a SaaS and AI-driven sales leader with extensive global market experience.

Contact

LinkedIn

Skills

Core Skills

Go-to-market StrategySales And Business DevelopmentArtificial IntelligenceSales And MarketingMarketing Strategy

Other Skills

AIAI-Driven InnovationAI-Powered Digital TransformationAccount ManagementAccount-Based MarketingAnalyticsArtificial Intelligence for BusinessB2BB2B MarketingBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)Channel PartnersClient AcquisitionCloud Analytics Solutions

About

A global GTM and sales leader with 15+ years in futuristic technologies/ SaaS — including simulation software, virtual reality, and digital twin solutions — with deep exposure to APAC, EMEA, and North America markets. Currently leading SMB & product-based GTM initiatives with cross-regional teams at a global tech company. Passionate about combining data analytics, AI, and human-led GTM execution to accelerate growth, open new markets, and strengthen customer success. Experienced in demand gen, ABM, partnerships, and revenue operations, with proven success in creating pricing models and leading large-scale pipeline reviews through PowerBI dashboards and AI automation. Key expertise includes: • AI-Powered Go-To-Market Strategy: Built and deployed AI agents & web tools using Make.com, Framer, Google Sheets, and GPT/Gemini integrations. • Global Marketing Leadership: Led APAC & global marketing operations, managing multi-million-dollar budgets and event strategies. • Sales & Business Development: Scaled SMB sales operations, managed SDR teams, and supported new business growth across industries. • Growth Marketing: Designed end-to-end demand generation campaigns delivering 30–40% increase in qualified leads. • Conference Leadership: Frequent keynote presenter at global industry summits (Automotive, Aerospace, Renewable Energy, CAE/Simulation). • Cross-Industry Expertise: Deep exposure to Automotive, Aerospace, Energy, Semiconductor, Shipbuilding, and Healthcare sectors. • Team Leadership: Built and mentored multicultural teams (5–20 members) across APAC, Europe, and the US. Open to Strategic GTM or AI Sales Leadership roles in Singapore, Dubai, or India, with a long-term interest in international market expansion and future CEO potential.

Experience

Keysight technologies

SMB GTM/Sales Manager (New Business Strategy)

Feb 2024 – Present · 2 yrs 1 mo · Pune, Maharashtra, India · Hybrid

  • GTM Strategy & Market Expansion: Designed and executed GTM playbooks across APAC, EMEA, and NA, driving SaaS pipeline growth industry-specific initiatives.
  • ICP & Positioning: Defined Ideal Customer Profiles (ICP) and segmentation frameworks across Automotive, Aerospace, Energy, and Healthcare to sharpen market positioning and increase win rates.
  • Revenue Growth & Pricing Strategy: Spearheaded global SMB business growth, introducing new pricing & packaging models, resulting in a 30% improvement in lead-to-sale conversion and measurable ARR expansion.
  • Account-Based GTM: Drove ABM programs for enterprise accounts, generating multi-stakeholder engagement, new buying centers, and accelerated upsell/cross-sell motions.
  • Demand Generation & Growth Marketing: Launched multi-channel campaigns, referral programs, user meets, and cloud-product launch events, strengthening brand visibility and new logo acquisition.
  • Channel & Partnerships: Established regional GTM partnerships and alliances to expand market reach, particularly in high-growth industries like EV & Renewables.
  • Customer Success Alignment: Partnered with post-sales & product teams to improve onboarding journeys, product adoption, and retention, ensuring full lifecycle GTM coverage.
  • Thought Leadership: Represented company at global summits (e.g., Keysight Automotive Summit), positioning ESI as a leader in EV development & next-gen simulation tools.
  • AI-Driven GTM Innovation: Developed internal GPT-based AI Sales Agent prototype, integrated Make.com with Framer for automated lead-gen, and conducted AI-in-Sales workshops to future-proof GTM strategy.
  • Global Leadership: Leading a high-performing global team of 18 (across Sales, SDRs, and RN) with 2 direct reports and 15+ mentored members, ensuring pipeline health, negotiation excellence, and revenue accountability across APAC, EMEA & NA.
GTM StrategyMarket ExpansionPricing StrategyDemand GenerationAI-Driven InnovationGo-to-Market Strategy+1

Esi group

SMB Manager (Business Strategy & Initiatives, Marketing & Sales)

Feb 2024 – May 2025 · 1 yr 3 mos · Pune, Maharashtra, India · On-site

  • Led AI-powered digital transformation initiatives, streamlining processes and improving decision-making.
  • Developed and optimized Go-To-Market (GTM) strategies, enhancing international market penetration.
  • Spearheaded the creation of a global SDR team, improving lead pipeline efficiency and customer acquisition.
  • Implemented Power BI dashboards and data-driven insights, improving forecasting and strategic planning.
  • Designed competitive intelligence strategies, utilizing Battle Cards and BANT frameworks for targeted engagement.
AI-Powered Digital TransformationGTM StrategiesPower BILead Pipeline EfficiencyGo-to-Market StrategySales and Marketing

Amp | auto motive power

Marketing Manager

Dec 2021 – Dec 2022 · 1 yr · India, UK, US

  • Work as Marketing Manager Targetting Auto & EV Industry across US, Asia & Europe. Promoting Cloud Analytics Solutions, Energy Management to E-mobility players by driving Demand & Lead Generation Campaigns across Digital Media.
Demand GenerationLead GenerationCloud Analytics SolutionsSales and Marketing

Esi group

Marketing Manager

Jul 2016 – Nov 2021 · 5 yrs 4 mos · Pune & Bangalore

  • Worked as an India -Field Marketing Specialist for ESI-Group. Marketing of ESI's Futuristic Technology in India is Key objective and promoting the entire Portfolio of ESI Group's solutions across all Industries at the India & APAC region is key Objective.
  • My Key responsibilities are Lead & Demand Generation, Account-Based Marketing - Planning & Execution, Planning Omnichannel Marketing strategy, Events & Webinars execution, Partner Marketing / Channel Management, Go to Market strategy for each solution, Using Marketing Automation tools like Pardot, Hootsuite, Hubspot to drive effective engagement campaigns. Social Media Planning & Executions, Paid Google Adwords, LinkedIn Adwards, Customer Success Story, Analyzing Marketing ROI & Marketing Data Analytics through PowerBi
Lead GenerationAccount-Based MarketingMarketing AutomationMarketing Strategy

Dassault systèmes

Marketing Specialist (SolidWorks)

May 2014 – Jul 2016 · 2 yrs 2 mos · Pune Area, India

  • Worked as Channel Marketing Specialist for SOLIDWORKS- Dassault Systems India. key responsibilities was to Generate Leads Through Online & Offline Marketing with balance of Inbound & Outbound Marketing campaigns. Plan & execute Product launch events & Product Promotion events.
  • Marketing Support to Business Partners / Channels of SOLIDWORKS across India. Supporting them for Territory/ Filed activity across India starting from Marketing planning, campaigns, events & other activities & tracking.
  • Key Role:-
  • Lead Generation & Demand Generation through B2B Marketing activities
  • Plan & Execute Inbound & Outbound Marketing plan
  • Event Management
  • Business Partner support for Marketing collateral, Events & other activities
  • Review of Partner/ Channel-Marketing Team
Lead GenerationInbound MarketingEvent ManagementSales and Marketing

Ecotech it solution pvt ltd

Marketing & Sales (Large Enterprise)

Nov 2012 – Apr 2014 · 1 yr 5 mos · Pune Area, India

  • Worked as Marketing & Sales for Ecotech IT solutions Pvt Ltd. I was responsible for analyzing business models of B2B clients & suggest them a best solution which will rapidly respond to business needs of clients. I did involved in marketing activities for the company like website management, Social Media Marketing & Lead generation.
  • I was Responsible for Indian Business Unit's client acquisition and account management for the Large Enterprise. Sales & Revenue Generation through existing clients. achieving sales Target yearly through Solution sales & T&M Model.
  • My Key Role was:-
  • Marketing Activities Planning & Execution
  • Lead Generation Through Marketing activities like Email campaign, Social Media Marketing
  • Business Development through Leads, & Cold Calling
  • Client acquisition & generating Revenue through Enterprise Solutions & T&M
  • Business Analysis for Product Enhancement
  • Achievement of India Business Unit Sales Target
  • Preparing various documents, presentations and proposals for the projects in the pre-sales and further stages of the sales cycle.
  • Ensuring better services and quality in the competitive environments, while maintaining client relations and ensuring stronger business in future.
  • Project and Business analysis with involvement in entire Project cycle.
Lead GenerationB2B MarketingEvent ManagementSales and Marketing

Addonix technologies pvt ltd

Marketing Manager

Jul 2011 – Nov 2012 · 1 yr 4 mos · Mumbai

  • Worked as Marketing Manager was responsible for planning & execution of Marketing Strategies for SolidWorks - Mechanical CAD Software.
  • Key Roles
  • B2B Marketing Planning & Budgeting for year
  • Design Marketing MIX
  • Lead Generation
  • SEO & SEM
  • Online Marketing
  • Social Media Marketing
  • Organizing Event
  • My Motive was to make Marketing Department Profit Center for the Company.
Lead GenerationBusiness DevelopmentClient AcquisitionSales and Marketing

Precision technical analysis pvt ltd.

Marketing Executive & Relationship Manager

May 2010 – Jul 2011 · 1 yr 2 mos · Pune Area, India

  • Marketing Executive:- Organised Events,Training, Demo of Software & Relationship Management.
  • Key Role:-
  • Organizing Event for B2C
  • Prospect calling & Generating Leads
  • Email Marketing & Social Media Marketing
  • Presentation & Demo of Software to clients
  • Sales & Customer relationship
Event ManagementLead GenerationRelationship Management

Education

Savitribai Phule Pune University

MBA — Marketing

Jan 2008 – Jan 2010

G.R.Patil College, Mumbai Univercity

B.SC. — Computer Science

Jan 2005 – Jan 2008

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