Mickael Mingot

CEO

France9 yrs 3 mos experience

Highly StableAI Enabled

Key Highlights

Led community growth from 20 to 27 million users.
Expert in content strategy and community engagement.
Successfully launched multiple products in French market.

Stackforce AI infers this person is a Social Media and Content Strategy expert with a focus on community engagement.

Contact

Skills

Core Skills

Content StrategyCommunity EngagementSocial Media StrategyAi Content StrategyCreative Development

Other Skills

Strategic ThinkingBudget ManagementProduct LaunchCreative StrategyCommunicationCommunity DevelopmentGo-to-Market StrategyTeam LeadershipTeam OrganizationOrganizational SkillsCopywritingArtificial Intelligence

About

Hi 👋 With 12+ years experience in tech/media (TikTok, Google), including 5 years at TikTok, I’ve built expertise in content strategy +Creators, Brands & Community engagement I build programs and solutions that contribute to: - Grow our user communities from 20 to 27m - Engage our creators and brands to use the platform, helping them to create inspiring content and adopt our products and features. I lead a team of 5 Program Managers, launching and localizing products from 0-1 like STEM feed and TikTok Spotlight, and ensuring their adoption in France and Benelux markets.

Experience

Tiktok

3 roles

Head of Programs & Content Strategy (Creators, Community, Partners engagement Programs)

Promoted

Feb 2024 – Present · 2 yrs 2 mos

Lead a team of 5 program managers to deliver strategic initiatives that engage creators, partners and users to publish on TikTok: Education (#ApprendreSurTikTok, #BookTok), Entertainment (Cannes Film partnership, TikTok Short Film) Sport (Olympics, Tour de France...).
Editorial & Trends Leadership: Deliver 120+ Editorial recommendations (Trends, cultural moments, insights) to educate creators, partners and communities on the platform (set up workshops, webinars, pitch deck...)
Discovery & Performance: Own regional content performance across discovery, ensuring the right local content is surfaced through search, recommendations and optimised for engagement, activation, and retention.
Ensure Products & features launch, localization and awareness in FR & NL market (eg: STEM feed, Search Hub, TikTok Spotlight, Post Campaign, ...)

Strategic ThinkingBudget ManagementContent StrategyCommunity Engagement

Head of Editorial

Promoted

Aug 2022 – Jan 2024 · 1 yr 5 mos

Lead a team of 3 Content Editorial Managers
Build editorial programs to boost content creation on TikTok: ApprendreSurTikTok (LearnonTikTok), WhatToWatch...

Strategic ThinkingBudget ManagementContent Strategy

Senior Content Strategist - France & Belgium

Nov 2020 – Aug 2022 · 1 yr 9 mos

Lead the Sport strategy for France and Belgium (Euro 2020, Roland Garros, Six Nations Rugby…)
Lead the Hashtag challenges strategy for FR & BE.

Strategic ThinkingCreative StrategyContent Strategy

We are social

Senior Social Media Consultant

Nov 2019 – Nov 2020 · 1 yr · Région de Paris, France

Accompany international & French brands in their Editorial and social media strategy:
Google France, Uber, Uber Eats, Ubisoft, EDF, Hello Bank, Louis XIII cognac...

Strategic ThinkingCreative StrategySocial Media Strategy

Google

AI Content Strategist - Google Assistant (Now Gemini) at Google

Jun 2017 – May 2019 · 1 yr 11 mos · London, Royaume-Uni

EMEA Team, AI Personality designer & Creative strategist for the French market (France + French speaking countries) on assignement via Adecco
Make the Fr Google Assistant sound local, relevant and fun (jokes, fun fact, dialogs, easter eggs, Pop culture references...)
Design the personality of the Google Assistant for the French market
localize and adapt new features for the French market
Create brand new features for the Google Assistant

Strategic ThinkingCreative StrategyAI Content Strategy