Jul 2024 – May 2025 · 10 mos · Noida, Uttar Pradesh, India · Hybrid

• P&L Management for DIY BU, overseeing the entire top-line & bottom-line performance, aligning with Annual Operating Plan (AOP) to achieve MoM growth in revenue.
• Drove growth in monthly revenue by focusing on strategic acquisition, retention, and reactivation, expanding the active merchant base through targeted initiatives and personalized offerings.
• Led the Marketing Services function for PPSL by selling key products such as EDC, Ads, Deals, Loyalty, Corporate Cards, Lending, Insurance, similar products.
• Accelerating the growth of 300+ D2C startups & SMES by providing them with tailored solutions and driving cross-sell revenue from new startups

Jul 2022 – Jul 2024 · 2 yrs · Noida, Uttar Pradesh, India · Hybrid

• P&L Management for Small Merchants (DIY, Reseller, Startups), overseeing the entire top-line & bottom-line performance, aligning with Annual Operating Plan (AOP) to achieve MoM growth in revenue.
• Successfully broke-even BU, despite onboarding restrictions and sustained it through cross sell, cost optimization and process streamlining
• Conceptualized and launched Paytm Incubation Centre (PIC). Built an ecosystem of State bodies, VC’s, incubators & academias.

Sep 2023 – Present · 2 yrs 6 mos

• Mentor to early stage startups

Nov 2016 – Jun 2022 · 5 yrs 7 mos · Ghaziabad, Uttar Pradesh, India · On-site

• Built and scaled India’s largest affordable optical retail chain, expanding to 100+ stores across 40+ cities in 20+ states, contributing to over ₹25 Cr ARR in cumulative retail, online, at home, eye checkup camps & franchise sales.
• Successfully sold 100+ franchise units, creating a sustainable 100% asset-light expansion model.
• Led retail sales operations, hiring and training 200+ frontline staff, and set up a multi-tier retail management structure across clusters, improving store-level sales performance.
• Drove marketing initiatives across ATL, BTL, and digital, resulting in increase in new customer acquisition and retention through local activation campaigns and referral programs.
• Established a nationwide delivery & operations framework, fulfilling 9,000+ orders per month within committed TAT, maintaining a 80%+ fulfillment accuracy rate.
• Managed monthly P&Ls of all franchise stores, improving average store-level profitability through cost control & inventory optimization.
• Set up and scaled support functions including customer care, repair & maintenance, achieving desired CSAT scores and reducing service turnaround times.
• Built and grew the e-commerce business from scratch, launching a fully integrated D2C website.
• Created and scaled social media presence across Instagram, Facebook, and YouTube, and led performance marketing campaigns that delivered desired ROAS and reduced CAC.
• Conducted eye check-up camps across residential areas, driving community engagement and lead generation, contributing to incremental store walk-ins.
• Launched “At Home” program, that increased customer convenience & added a new revenue stream, with high conversion rates of home trials

Dec 2014 – Oct 2016 · 1 yr 10 mos · Noida Area, India

• Part of the core payments team selling payment solutions to key accounts in India.

Apr 2013 – Dec 2014 · 1 yr 8 mos · Noida Area, India

• Led the data analytics business to drive growth & profitability in India & APAC market. Key responsibilities include B2B sales, marketing & operations. Part of the senior management team driving the company to next stage of growth in marketing technology space.

Jun 2012 – Apr 2013 · 10 mos · Noida Area, India

• Led multiple roles including B2B sales, strategic marketing, field marketing & product management. Responsible for driving IT services marketing in South India.

Jul 2011 – Jun 2012 · 11 mos · Noida Area, India

• Selling end to end IT solutions to the Banking, Financial Services & Insurance Companies in NCR

Nov 2010 – Dec 2010 · 1 mo · Hyderabad Area, India · On-site

• Two months Internship as part of the MBA curriculum. Executed the following tasks:
• 1. Horizontal expansion of coke products in various locations in Hyderabad, opened 37 new accounts for Coke in hyderabad in 1 month
• 2. Placement/Billing of 1.25 Ltr coca cola products in the existing market.

Nov 2006 – Jul 2009 · 2 yrs 8 mos · Bangalore, India

• Part of the product development team, skilled in inception of a project from concept, design, implementation, validation and transition of technology.

Jun 2005 – Aug 2005 · 2 mos · Noida Area, India

• Industrial training as part of the B. Tech curriculum. Worked on a project - "Remote Automatic Control Operation & Monitoring of Make up water pumps"