Jun 2022 – Jul 2023 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Chargebee is a Revenue Growth Management platform that helps companies acquire, grow, retain and manage customers for businesses. A unicorn company, Chargebee works with over 6500 customers across the globe and helps them with end to end revenue management.
• As the head of Growth, I was responsible for building the inbound driven marketing pipeline for all of Chargebee’s products in addition to identifying and investing in new avenues of growth. I then worked very closely with the sales team to ensure that we are able to bring in the right mix of quality and volume to drive the incremental growth. I worked with an exception team of SEO, paid marketing, and CRO professionals to make this happen.
• Chargebee is valued at $3.5 billion and is backed by some of the top investors including Sequoia.

Dec 2021 – May 2022 · 5 mos · Mumbai, Maharashtra, India

• WATI.io is a one-stop WhatsApp customer engagement tool that helps SMBs across the world streamline their customer communication. During my short stint at the fast-growing startup, I set up the demand generation function to scale customer acquisition. The focus was on quality to minimise churn.

Apr 2021 – Oct 2021 · 6 mos

• As the Head of Marketing at Exotel, I was responsible for the GTM strategy, growth and branding.
• I was the first hire of the marketing team at Exotel. Over the years, I built the inbound marketing, demand generation and branding functions from scratch. During my time at the company, Exotel's revenue grew from 1 crore INR to 120 crore INR. I also spearheaded our international marketing and expansion into Southeast Asia and Australia. I also worked on internal and external communications during the Exotel-Ameyo merger.
• I managed 15 FTEs and 3 external agency functions across inbound, email, paid, organic, ABM and product marketing.

Oct 2020 – Oct 2021 · 1 yr

Jan 2019 – Oct 2020 · 1 yr 9 mos

• This is Exotel's story https://www.youtube.com/watch?v=cHcm1RtYAKM
• Everything we do at Exotel is driven by this question - how can we make a difference to enterprise customer communication?
• As the person responsible for Demand Generation & Messaging, my primary responsibilities include:
• 1. Creating a GTM strategy for the marketing team to build a sales pipeline for the enterprise and inside sales teams.
• 2. Establishing Exotel as a premium cloud telephony brand and a thought leader
• 3. Creating the next rung of leaders in the organisation to help scale our marketing efforts
• I continue to oversee inbound, email, paid and product marketing. I also work on GTM strategy for new products, product launches and market expansion.

Oct 2017 – Jun 2020 · 2 yrs 8 mos

• Exotel has touched the lives of over 2 billion people in Asia. If you've ordered food online, hailed a cab, booked a service on a marketplace, or received an order from a leading e-commerce website, you are one of them.
• Watch this quick video to understand a little more about what we do https://youtu.be/7twwcaJMqHI
• Exotel is Asia's leading cloud telephony platform. We empower over 2500 businesses including Ola, Uber, Ekart, Tokopedia, Lazada, Redbus, Redmart, etc. to efficiently handle their customer conversations over calls and SMS. In the 7+ years we've been around, we have grown from handling 1000 customer conversations a day to nearly 5 million conversations every single day.
• As the head of demand generation & messaging, I'm responsible for
• Creating a strong pipeline for the Inside Sales & Enterprise Marketing teams
• Positioning Exotel as a thought leader in the cloud communication space
• Exploring and creating opportunities in new markets
• Creating a strong product marketing proposition
• Managing a high performing team that is able to operate independently and grow

Jan 2014 – Oct 2017 · 3 yrs 9 mos

• Exotel is India’s largest cloud telephony company and works with some of the biggest brands in the country including Ola, Uber, Flipkart, etc. Exotel features high on the list of the best-known tech startups in India.
• I joined as the first hire of the marketing team. While Exotel had dabbled with inbound marketing, I stepped in to formalise, create a process and scale it. Over the last 3 years, I’ve built an inbound marketing team to scale our marketing efforts. I currently manage a team of 4.
• We are responsible for
• content creation
• website design and maintenance
• creating marketing collateral for sales enablement
• email marketing
• product marketing
• enterprise customer communication
• demand generation through paid marketing, organic traffic and social media marketing
• PR & branding
• During this time, I was able to position Exotel as a premium cloud telephony brand in India & SEA. This was achieved through a mix of content, innovative showcasing of the product, and interesting profiling of Exotel.
• My strength lies in my product understanding and my ability to execute with limited resources. I have learnt on the job, multi-tasked and did whatever it took to achieve our goal. I strongly believe in experimenting and making decisions backed by data. What can’t be measured, can’t be improved.
• Won an award (Alice Award) for the work I did with the marketing team

Oct 2010 – Mar 2012 · 1 yr 5 mos · Mumbai Area, India

• This was a unique role working with one of the top brands in the country on some first of its kind initiatives on social media. I had the opportunity to use social media to reach out to both consumers and clients.
• 1. Pioneered MTV iSpeak - Conceptualised & managed MTV’s youth community on Facebook called MTV iSpeak. The group had over 200 students ranging from 15 to 22 years of age across the country. Interacted with them on a daily basis on a variety of topics everyday and translated those interactions into usable insights for programming & sales.
• 2. Ran the first influencer marketing program for MTV - Worked on a unique social media marketing campaign with “influencers” on social media for 3 of MTV’s biggest properties – Roadies, Coke Studio &Unplugged. Invited “relevant” influencers to experience these shows in a never before way.
• 3. Conceptualised & managed MTV Play (www.MTVPlay.in), MTV’s open source youth insights portal. This is first and one of its kind in India where we put out robust research that could be accessed by all interested in marketing to the youth.
• 4. Worked on customised youth insights workshop for key clients of MTV like Pepsi, ITC, Unilevers, and Diageo
• 5. Managed customised and headline researches on various topics. These headline researches were also published as books and retailed.
• 6. Planned implemented and analysed unique online researches and tracking for all the shows to be translated into customisable  insights for programming and sales.
• 7. Brought back the famous MTV Youth Marketing forum after a gap of 6 years. YMF has completed 2 editions since & has been running successfully.
• Achievement
• Was awarded the “Gold” achievement award for my work on the YMF & the headline study that was retailed at MTV.

Aug 2009 – Oct 2010 · 1 yr 2 mos · Mumbai, Maharashtra, India

• Pitched for, managed and advised businesses on their online campaigns.
• 1. Identified potential clients, worked out creative, communication and execution strategy to suit the requirements of the client in the online space.
• 2. Once acquired, closely monitored the execution of the campaign and serviced the client by periodically reviewing the performance of the campaign and ensuring that all the goals for the campaign – both the clients’ and the teams’ were met.
• Worked hands-on in various avenues like SEM, SEO, Social Media/ORM, Display, Mobile (WAP ads) etc.
• Brands handled: Wall Street Journal, Kotak Mahindra Bank – NRI services, Sharekhan, DHFL, HSBC
• Approx. revenue generated per year: 8.5 crores

Jul 2008 – Jan 2009 · 6 mos

• Landmark is the biggest and most popular chain of bookstore in India. I worked with their marketing team. We worked on promotional activities, in store branding and revenue generation, improving sales and customer satisfaction for over 13 stores all over the country. I also ran the hugely popular Landmark Quiz in 2008.
• Achievements
• 1. Launched the first ever electronic Gift Cards in India at Landmark to replace gift vouchers.
• 2. Launched a new Landmark outlet at Jayanagar, Bangalore and re-launched the Mumbai store

Jan 2005 – Jan 2008 · 3 yrs · Hyderabad, Telangana, India

• 1. Started with advertisers in the US and then moved to the top tier advertisers in the UK/IRL and helped them manage and grow their Adwords business
• 2. Lead and managed the workflow assignment team to manage workforce efficiently.
• 3. Formed the quality team for email support and grew to a 4 member team in 2 quarters.
• 4. Identified key areas for training the team when support for top spending advertisers from UK/IRL was transitioned to India.
• Achievements
• 1. Was selected to work out of Google’s European headquarters in Dublin as an “Ambassador” for 3 months
• 2. Was a part of the Google recruitment team for over 2 years
• 3. Was part of the council that worked with Product Managers and came up with innovations to make the AdWords product better.