Jun 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India · Remote

• Advising early and growth-stage startups on building scalable product growth engines, launching new products, and driving adoption through product-led strategies.
• Focus Areas:
• 0→1 Product Launches
• Onboarding & Activation Flows
• PLG Strategy & Execution
• Pricing & Monetization
• Growth Metrics & Experimentation
• Product-Market Fit Discovery
• Open to collaborating with teams looking to move faster, unlock growth levers, or shape their product roadmap with confidence.

Oct 2021 – Jun 2024 · 2 yrs 8 mos

• ● Created and launched the Success Rate Booster Bundle, a personalized insights-led value delivery tool, by
• working with the data analytics team over 6 months. the report highlighted the tangible value delivered by our
• products and showcased the potential value that can be created by using newly launched products. With
• automation, we generated this report month-on-month to help increase our Share-of-Wallet by ~6% in the
• enterprise segment.
• ● Launched and grew the Missed Order Payment Links feature, a monetizing layer on traditional payment links, and
• is now generating an average recurring revenue of USD 15K monthly.
• ● Transitioned customers to premium models, building on data lake insights by analyzing merchant behavior and
• customer transaction patterns, leading to a 20% increase in NR across the suite.
• ● Improved product discovery and adoption funnels with market automation tools, leading to more than 60%
• organic adoption of new users among relevant segments in the MM and SMB space, particularly for Cross Border
• Payments and Optimizer .
• ● Defined the GTM strategy for and drove growth for over 10+ major B2B and B2B2C products in the vertical
• within the last 18 months.
• ● Spearheaded product strategy and growth for Razorpay's largest vertical (Payments). Co-owned P&L, product
• growth, and market feedback, with north-stars as MTUs, GMV, and Net Revenue (NR), leading a team of 6.

Oct 2020 – Sep 2021 · 11 mos

• ● Spearheaded product strategy and growth of 6 products under Razorpay's Payment Apps. In 24 months, we grew
• the cumulative contribution of apps to 30% of overall Razorpay MTUs and 10% of GMV .
• ● Optimized the conversion funnel of 3 apps to address churn management by targeted discovery and adoption
• strategies thereby increasing transacting merchants by 15% in 6 months.
• ● To improve merchant conversion rates, launched and drove the adoption of innovative features like the Live
• Payment Link demo, Contextual First Touch App, and Automated recommender on the homepage, which helped
• boost the conversion rates to transacting merchants by 10%.
• ● Spearheaded the launch and growth of Payment Button, achieving 1,000 MTUs in the first 24 hours at zero cost
• through an effective go-to-market strategy. Now used by 10,000+ websites.

Jun 2019 – Oct 2020 · 1 yr 4 mos

• ● Drove the YOY growth of 3 products under the Razorpay apps portfolio, by identifying cross-selling and upselling
• opportunities, new business use case launch, and driving self-adoption of existing and new products, leading to
• over 275% annual growth in cumulative ARR.
• ● Launched and scaled PropRoute, a plug-and-play solution for real estate developers, to generate ~5% of overall
• payment apps revenue and 100+ adopters within three months.
• ● Optimized the adoption flow for Automated Receipts on Payment Pages using the marketing automation tool
• Clevertap, achieving over 90% adoption in existing MTUs in under three months.
• ● Successfully drove the adoption of No-Code Apps in the enterprise segment, with a 25% MoM GMV increase, by
• conceptualizing and launching the "Contactless Payment Bundle" at the onset of the pandemic lockdown

Dec 2017 – May 2019 · 1 yr 5 mos · Bengaluru Area, India

• Wooplr is a social e-commerce marketplace, that empowers resellers based in Tier 2 and 3 cities of India to earn money.
• Drove growth for the new social commerce business model, leading 0 to 1 growth by scaling to 4000 daily orders and
• 150,000 resellers.
• ● To reduce returns due to quality issues, launched a structured product rating and review system in the mobile
• app, which led to a 12% reduction in product returns (DTO) within 1 month.
• ● To drive more Orders-Per-Seller, one of our key north stars, conceptualized and launched a set of gamification
• features within the mobile app, driving a 2x increase in Orders-Per-Seller in 60 days.
• ● To address churn in the seller order placement flow, I implemented retention micro-triggers using the marketing
• automation tool- Gamooga which led to a decrease in drop off by 35%
• ● To help sellers boost their sales, launched an influencer-led media section that consisted of tips, tricks and
• information via videos and images. This section generated 1 million views in 90 days and directly contributed to
• increased orders-per-seller .
• ● Designed and executed a referral program that helped boost active sellers by 35%, fostering an overall
• community of 150,000 resellers.
• ● Streamlined customer support processes through Freshdesk integration, reducing support tickets by 60% and
• enhancing customer retention.

Sep 2016 – Nov 2017 · 1 yr 2 mos · Gurgaon, India

• Worked with 2 brands MCENT BROWSER, JANA INC(Boston) and THE MOMS CO(Gurgaon).
• Developing a viable product launch plan with cost-effective media mix.
• Worked on Competitive Research, Market planning, Partnerships, On-site and social media content.

May 2015 – Jul 2016 · 1 yr 2 mos · New Delhi Area, India

• A mom-focussed services marketplace funded by Aarin Capital. Led a 4 member marketing team and was a part of the core team including founders.
• Responsible for:
• Developing and executing the communication plan and campaigns as per the company’s objectives.
• Design and development of communication collaterals for ATL/BTL activities
• Handling external agencies like creative, digital and vendors to ensure integrated communication across channels.
• Achievements include:
• Implemented strategies which helped reduce CAC for offline activations from Rs. 150 to Rs. 30.
• Increased organic traffic to the website in three months by 215%.
• Implemented direct mail campaigns that achieved an average 13% open rate and 2% click rate.
• Built a customer base of over 50,000 active parents and 12,000 academies through multi-channel campaigns.
• Grew Facebook followers from 5,000 to 42,000 in one year.
• Built a community of 50+ moms from scratch, who acted as KleverKid brand ambassadors.

Apr 2014 – May 2014 · 1 mo · Hyderabad Area, India

• Interned at the organization in the capacity of a summer intern. Helped develop strategic solutions to regenerate Hyderabad market and introduce new product line of the company.
• Deliverables - Strategic and Tactical recommendations, Tactical solution implementation

Aug 2010 – Aug 2012 · 2 yrs · Bengaluru Area, India

• Worked in the capacity of an Assistant Software Engineer [ASE], for the online billing solutions of a UK based telecommunication giant. The major responsibilities of the job involved working on: -
• Effective solutions and enhancements for the adept and agile performance of the online billing portal of the client.
• Business communication: Responsible for creative content writing,designing and communicating release specifics to the client and coordinating the same with the offshore teams.
• Analyzing upcoming change requirements, planning for releases, handling production, DPA and other system issues
• Attending and delivering business presentations on strategy,planning, corporate conduct and team building