Apr 2021 – Apr 2025 · 4 yrs · India · On-site

• Location Bank helps ominicommerce organizations build a hyperlocal presence by leveraging location data, artificial intelligence, SEO best practices in the form of a world-class martech SaaS solution.

Jul 2020 – Apr 2021 · 9 mos · Mumbai, Maharashtra, India

• Spearheading Gold's Gym India's Digital business to build health and fitness products for the digital age.

Apr 2017 – Apr 2021 · 4 yrs · Mumbai Area, India

• Built India's first and largest marketplace for Smart home automation solutions. Evolved from an ecommerce to a full-fledged system integrator serving homeowners, interior designers, architects and builders across India.

Apr 2017 – Aug 2018 · 1 yr 4 mos · Mumbai

• At UpGrad, I had the opportunity to build the following programs from scratch:
• Digital Marketing program with MICA,
• PGP in Marketing with IMT Ghaziabad
• Executive Program in Strategic Digital Marketing with Cambridge Judge Business School

Nov 2015 – Apr 2017 · 1 yr 5 mos · Mumbai Area, India

• Experience in leading digital and integrated marketing initiatives with OTT, Auto OEM, BFSI, GEC (TV Channel) brands.
• Business head leading the iconic award-winning Bajaj V launch on digital. Assisted the mainline team with digital activities for the launch of Amazon Prime Video on digital in India. Headed extensive social media mandates for Star Plus, Axis Bank, Amazon Prime Video. In addition, led winning pitches for new businesses.

Jul 2014 – Jun 2015 · 11 mos · Mumbai Area, India

• Entire gamut of marketing including brand strategy, product positioning, digital marketing campaigns, offline marketing as well as Public Relations strategy.
• Devising strategies for revenue formation and implementation of the same.
• The key objectives are to grow the user base of the website as well as the interior designer / architects community.
• Help succeed in the mission to be the go-to website for Interior Design & Home Decor.

Jan 2013 – Jan 2014 · 1 yr · Mumbai Area, India

• My primary role is to lead marketing strategies for each business unit that is incubated at Antfarm. I conceptualize, strategize and implement the go-to market strategy for upcoming businesses (dotcom and ecommerce companies in most cases). Working in a fast-paced start-up environment, requires me to hire the right people, train them and drive all kinds of digital and offline marketing campaigns: Performance Marketing, Lead Generation, PPC, SEO, Affiliate, Public Relations, etc.. I also work closely with all business heads and help them drive their product strategy.
• The business units with whom we work closely are:
• Stylista.com (Fashion / Ecommerce)
• Arrive.com (Travel)
• UberDreams.com (Entertainment / Gifting / Ecommerce)
• Revofit.com (Health / Fitness / Ecommerce)
• Fork Media (Native Advertising Platform)
• ClickZoot (Performance Ad Network)

Jul 2007 – Feb 2013 · 5 yrs 7 mos · Mumbai Area, India · On-site

• Established a build and communication agency for offshore and Indian clients

Jun 2006 – Jul 2007 · 1 yr 1 mo · Mumbai

• My primary role as a Channel Development Specialist was to explain and upsell new products to existing and new resellers at Directi's Web Services division (ResellerClub). It also involved market research and comparison of our provisioning platform and pricing with those of GoDaddy, TuCows, eNom and other players in the market. Additionally, various e-mail marketing campaigns and sales pitches were prepared as our product portfolio expanded.
• Later, I moved to the end-customer web services division i.e. Answerable.com (now known as BigRock.com). As a part of a newly formed team, we brainstormed various concerns relating to the soft launch of this division. Pricing, branding, online marketing ideas, etc. were discussed in the process.
• I was then asked to take on the role of online marketing along with another member in that team for all of the web properties of the Directi group. Here, we primarily looked after PPC marketing and social media communication