Jul 2023 – Sep 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Impact: Managed a website with ~40M monthly average traffic, improved traffic to lead conv. by 30%+
• Launched state test product and became the only other non-gov edu site to dominate the SERPs.
• Improved website conversion (traffic to leads) by 30%+ Q.O.Q. and consecutively hit pipeline goals of more than $2M/month.
• Improved user (teachers) acquisition from website by 20% and activation rate from 0.5% to 0.8%
• Shipped new products on the website like:
• AI generators
• Online book Library
• Interactive videos
• Math Library
• Launched multiple successful CRO campaigns like:
• Exit intent popups
• New progressive lead sign-up form
• Demo scheduling in forms
• New chatbot for US visitors
• Revamped the entire website, which led to an increase in conversion rates of key website pages.
• Launched 10+ CRO experiments each quarter, which led to improvement in teacher signups as well as school & district leads

Jan 2023 – Aug 2023 · 7 mos · Bengaluru, Karnataka, India

• Impact: Built the Website IA for GGX & Scaled MPL Card Games to Top 2
• Planned & Launched ggx.io - Built the website Information Architecture from scratch
• Launched Teen Patti Card game & scaled it to ~50K monthly traffic in 2 months converting at ~50%
• Scaled High GMV Categories like Poker, Rummy, Call Break & Ludo to Top 2-3, converting at ~40%
• Scaled overall website traffic to ~2.5M with the SEO team
• Shipped new products for the website like Language toggle, New Page Layouts, Tournament pages, new Poker & Rummy websites, etc.
• Worked on new web features like playable demos & Tech improvements like Page load optimization, CMS enhancements, CDN issues, JS rendering, etc. with the tech & product team.

Nov 2021 – Jan 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Assumed responsibility for MPL's SEO for the highest GMV generating BU - Car Games (poker, rummy, etc.). Set up new processes and SEO best practices while scaling some categories from scratch.
• Impact: Managed a 1M - 1.5M monthly traffic
• Improved TOFU visibility and conversions for poker, rummy & call break games.
• Launched Web stories to scale visibility & traffic in peak Indian cricketing season (5.45M impressions in 2 months)
• Helped in building & testing a new CMS (on strapi) with the help of Dev & Product teams.
• Daily tasks included writing content briefs, working with the tech team, and managing a link-acquisition agency.
• Worked on new product features (for the web) with the Brand Marketing and Product teams.
• Trained and up-skilled the SEO & content team regularly.

Sep 2020 – Oct 2021 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Assumed responsibility for Vedantu's SEO initially for the Early Learning segment, but soon moved on to lead other major projects. Single-handedly responsible for Content, Technical SEO, SEO-product management, and up-skilling the internal teams among other aspects of SEO.
• Impact: Scaled the monthly organic traffic 2x from ~16M to ~32M in 13 months
• Daily & monthly tasks included working on tech issues, market & competitor research, content planning, conversion rate optimization, weekly up-skilling sessions, and much more.
• Worked with Google Web Markup Team on launching multiple new Product features like "Practice Problems", "Edu Videos", "Edu Q&A" and managed the end-to-end product development, which majorly involved working with tech.
• Worked with the "link building" team, set up new processes, and trained them to revoke a manual penalty that the site incurred the previous year. Built a scalable link-building plan.
• Worked on multiple new product features like AMP Stories, Calculators, Q&A platform, new page layouts, etc.
• Supervised monthly content development and hit goals of 2000+ pages/month.
• Collaborated with various teams like Tech, Product, and Data while simultaneously managing a huge SEO & Content team.

Aug 2019 – Aug 2020 · 1 yr · Bengaluru Area, India

• Helping scale a Global B2B Data Platform - the organic way!

Sep 2018 – Jul 2019 · 10 mos · Bengaluru Area, India

• Started the in-house marketing team from scratch. Set up all the paid marketing channels for Medikoe as well as for several other clients.
• Primary role: SEO, Social media marketing, PPC advertising, Lead generation, Quora marketing, link building, Keyword research.
• Ideating and taking full ownership of all the paid campaigns on all channels. I am getting the website optimized every day, thus got its SemRush health and Alexa rank boosted. Installation of Facebook pixel and Google tags via Google Tag Manager for retargeting and better event tracking, optimizing these as I go.
• Managed and executed Lead generation campaigns for clients like New Hope hospital, Cytecare hospitals, Welona clinic, etc.
• Running PPC ads and Facebook Ads for Medikoe and other clients and providing Ad reports to the CEO.
• Implemented Technical SEO on our website.
• Helping the web development team in product development, forming website silo and recommending SEO best practices.
• Ensuring Facebook and Instagram follower growth, overlooking all Social media strategies, Quora strategies and managing two marketing associates.
• Collaborating with the Content and Tech teams as and when required.

Jun 2018 – Aug 2018 · 2 mos · Bengaluru Area, India

• Part of a strong Marketing team at Spoyl, which is an influencer led Indian e-commerce platform.
• Primary role: Keyword research for blogs, handling end to end social media, running Facebook ads with clear ROI.
• Responsible for influencer on-boarding, getting more influencers onto the platform and exploiting Whatsapp re-seller groups.
• Growth hacking cost-efficient marketing campaigns.
• Assisting the Marketing head with forming drip marketing strategy with working knowledge of marketing automation software like MOEngage for email marketing and push notifications.
• Collaborating with the Content head and Tech team as and when required.

Feb 2018 – Mar 2018 · 1 mo · Gurgaon, India

• I was part of a small team at Olready, which helps Makeup Artists and salons connect with customers & vice versa.
• My tasks included:
• Primary role: Full Social Media ownership. Forming Facebook and Instagram strategies, Social Media planning and posting, running Facebook Ads for lead generation, managing Quora and assisting the graphic designer with creatives.
• Handling public relations of the company as well as one of its client's.
• Ideating and owning the influencer marketing campaigns and creating visual and textual content.
• Played a key role in extending the contract with the client and received a strong letter of recommendation.
• Collaborated with other individuals as and when required.