Nov 2023 – Nov 2024 · 1 yr · Remote

• Actively working on Data Semantics Linkedin followership and took page followers from 22k to 28k (25% increase)
• Strategizing Linkedin campaigns for outbound lead generation via Sales Navigator and automation tools to generate leads
• Participating with Inside Sales to identify target product intent through Linkedin and get more demos with cold calling
• Creating blogs, case studies, social media content, thought leadership pieces, and campaign material with SEO, Sales, & Tech teams
• Writing Mailerlite retargeting campaigns and optimizing open rates, the most successful open rate spike for one campaign being 10% to 50% with personalized messaging

Mar 2020 – Oct 2023 · 3 yrs 7 mos

• As a social media writer and content marketer; I help individuals, startups, and entrepreneurs build a meaningful audience on Linkedin with personally-tested strategies. Additional areas that I cover:
• Linkedin Marketing (Organic and Inbound)
• Personal Branding for Corporates and Individuals
• Content Strategy
• Freelance Writing
• Content Marketing
• Content Writing
• DM me for Linkedin Growth and online writing advice :)

Sep 2019 – Feb 2020 · 5 mos · Noida Area, India

• Supported solution launches for product marketing via whitepapers, Press Releases, flyers, brochures, case studies, and blogs
• Wrote content for customer communication across channels
• Assisted lead generation teams with email copywriting to explore new markets
• Brainstormed webinars and prepared decks to establish Innovaccer as a thought leader in U.S. Healthcare
• Prepared a content development and promotion strategy for Linkedin to get demand-generation relevant engagement
• Provided end-to-end content support for Innovaccer’s annual hackathon HackerCamp19 and HIMSS20
• Interviewed clinicians to improve content quality and engagement metrics
• Collaborated with digital marketing and social media teams for social listening and integrated the learnings in content development
• Performed competitor analysis to analyze content gaps and improve brand messaging

May 2018 – Feb 2019 · 9 mos · Gurgaon, India

• Managed the entire in-house content lifecycle from creation, editing to final publishing
• Defined & maintained quality guidelines for content properties such as ebooks, blogs and thought leadership collaterals
• Prepared monthly content calendars for various content properties and ensuring the writers adhere to timelines
• Wrote cyclical pitches to execute guest posts, influencer marketing & similar campaigns
• Identified and addressed content gaps to improve web authority, lead visibility and search engine rankings
• Drafted elaborate content strategies, enlisting and tracking goals for each content property and perform content audits for continuous improvement
• Coordinated with influencers and used their inputs to drive optimum engagement across identified marketing channels like blogs, social media & HARO (Help a Reporter Out)
• Reviewed and edited blog posts, white papers, ebooks, quora answers, ad copies and other marketing copies/Thought Leadership content for factual accuracy, flow and impact
• Churned quality content adhering to the standard guidelines and style guide
• Framed a definite checklist for publishing content and guided writers to ensure adherence
• Managed end to end content creation & distribution across key channels
• Trained “content writers” into “content marketers” by helping them understand customer mindset and imparting knowledge about best practices
• Developed a copywriting mindset in teams to develop web pages, ad copies and other marketing material that strike an instant connect with the audience
• Collaborated with product/sales teams to understand product USPs & create persuasive messaging to attract quality leads
• Broke down complex marketing messaging into simple, easy to consume information for end users

Aug 2017 – Apr 2018 · 8 mos · Noida Area, India

• Wrote internal blogs for products based on the prescribed editorial guidelines
• Coordinated with sales and support teams to understand user preferences and craft relevant content
• Created new landing pages and upgrading existing ones based on user feedback
• Wrote dummy content for new product updates
• Maintained a fully-searchable, knowledge base repository with FAQs for each product
• Managed Online Reputation Management (ORM) with Quora, Reddit and Blog Comment postings
• Wrote social media descriptions to maintain a strong social score
• Hired external writers on Upwork and leading freelancing platforms for outreach
• Coordinated with Upwork writers
• Wrote monthly newsletters for each product
• Edited contents from Upwork to build quality link farms

Dec 2015 – Apr 2017 · 1 yr 4 mos · Noida Area, India

• Wrote blog posts (On Page & Off Page), website content, reports and newsletters for 50+ global clients (US, UK, Australia and Ukraine)
• Coordinated with SEO team to discuss monthly requirements and help with high SERPs
• Wrote Social Media Stacks
• Wrote meta descriptions, one-liners and pop-up messages

Nov 2013 – Nov 2015 · 2 yrs · Noida

• Wrote KB articles and technical write-ups for VMware, Hyper V and SCCM
• Created FAQs for frequent customer concerns and SOPs for internal circulation
• Managed virtual server deployment & administration and resolved technical issues
• Gained technical approvals, performed active server troubleshooting, and assisted in the change management process