Jan 2024 – Dec 2024 · 11 mos · New York, New York, United States · Hybrid

Feb 2022 – Nov 2023 · 1 yr 9 mos · New York City Metropolitan Area

• Strategic owner of top-of-funnel conversions (lead->MQL ->Opp) and tech stack. Pioneered the successful technical implementation of conversational AI technology (6Sense) at Airtable, catapulting lead-to-meetings booked conversion rates from 2% to 5%.
• Spearheaded 2 pivotal projects to restructure order of operations and scoring architecture in Marketo, resulting in a 50% improvement in campaign processing speed and accuracy. Transformed our Marketo instance from an overloaded system into a streamlined, high-functioning MAP.
• Achieved 95% stability in lead and campaign ops (campaign processing, scoring, routing, sales handoff, etc) as core owner by implementing standardized processes, enabling teams, and introducing robust diagnostic systems to proactively identify and resolve system and process failures.
• Closely partnered with Sales leadership and BDR/SDR teams to deliver productivity and enablement projects to the field. Facilitated improved field knowledge on MQLs and MQAs, contributing to enhanced sales effectiveness.

Sep 2021 – Present · 4 yrs 7 mos · New York City Metropolitan Area

• Revenue Collective is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

May 2021 – Jan 2022 · 8 mos · New York City Metropolitan Area

• Filevine acquires Outlaw, May 2021

Dec 2020 – May 2021 · 5 mos · New York City Metropolitan Area

• Developed the company’s revenue operating engine from the ground up, centered on Hubspot CRM. Worked closely with our VPs of Sales and Marketing to introduce lead operations, deal and comp structures, as well as workflow automations, resulting in a whole new level of operational rigor, efficiency and alignment across the business.
• Implemented and owned our GTM tech stack — Marketing (Google Adwords, Meta Ads, Linkedin Ads, G2, Intercom), Sales (Reply.io, Linkedin Sales Nav, Seamless.ai, Hubspot Sales, etc)
• Key stakeholder in the company’s successful acquisition. Led the provision of GTM diligence to the acquirer’s executive team, including our demand gen strategy and core business metrics (ARR, NDR, etc).
• Owned business reporting, dashboards creation and QBR presentations that kept the business on track with our KPIs.
• Co-led high impact, multi-channel demand gen campaigns across inbound and outbound channels to grow pipeline by 50% q-o-q and ARR by 10x. Conceived and wrote >200 customer-facing content (ebooks, website, email nurture drips, blog posts, event keynotes, demo videos, webinars, etc.)

Mar 2020 – Dec 2020 · 9 mos · New York City Metropolitan Area

May 2019 – Aug 2019 · 3 mos · Singapore

• Collaborated with global data and Sales Ops teams to deliver strategic regional analyses that helped inform campaign strategy for the next fiscal year (e.g. Target segments, country performance etc)
• Organized Cloudflare’s sponsorship of global tradeshows including IBM THINK Japan and Cloudsec conference Taiwan & Hongkong which generated 6 figures in pipeline.

Jan 2018 – Dec 2018 · 11 mos · Greater New York City Area

• First marketing hire to help design and execute go-to-market strategy for the startup
• Conceived, launched and managed high impact, integrated online marketing campaigns spanning various channels i.e. Facebook Ads, Google Adwords, email and reviews which generated a healthy, consistent and growing lead pipeline with deep pocketed organisations like Agoda, Spotify, Bluecore and Amore Pacific
• Implemented lead generation workflows with third party software like Zapier, Hubspot and Intercom to reduce heavy lifting and increased work efficiency by 50%
• Optimised campaign performance using a/b testing and data analytic tools like Heap and Google Analytics, to increase leads pipeline by 64%
• Successfully clinched a SMB deal in my second sales pitch and product demo to an inbound client.
• Responsible for quality assurance and regression testing in collaboration with the product team.

Jan 2017 – Jun 2017 · 5 mos · Singapore

• Consolidated monthly sales and market share data across APAC into powerpoint presentations for effective reporting to superiors
• Analysed historical sales data using Compass and Excel to gather trends and insights for Garnier's product performance, to inform business decisions
• Constructed an advertisement analysis between Garnier and key competitors to determine Garnier's ad concept strengths, weaknesses, opportunities and pitfalls.