Feb 2020 – Oct 2021 · 1 yr 8 mos · Bengaluru Area, India

• 1. Increased organic traffic to Exotel's Indian site by more than 25% and to International sites by more than 10%.
• 2. Improved organic search engine rankings from page 2/3 to Top 5 for 15+ high-competition keywords.
• 3. Fully automated the monthly SEO and marketing reports using Google Data Studio. This reduced the report creation time for the team from 2 days to just 2-3 hours.
• 4. Actively collaborated with content teams to build content pipelines. Also built SEO best practices frameworks and SOPs for the team to follow.
• 5. Successfully launched Exotel's Global website to target US and UK markets. This helped the team to target these markets with different messaging and positioning.
• 6. Carried out extensive technical audits to abide by Google's Core Web Vitals update and co-ordinated with developers to successfully update the sites.

Aug 2019 – Jan 2020 · 5 mos · Bengaluru Area, India

• 1. Designed and deployed multiple email drip campaigns to drive engagement with the product, nurture leads, and to re-establish engagement with the lost deals.
• 2. Launched Exotel’s website for Thailand in both English & Thai versions.
• 3. Created and analyzed customer journey maps to design and optimize marketing automations. Ensured seamless customer experience at all touchpoints and across all channels.
• 4. Crafted compelling and conversion-optimized SEO landing pages and campaign pages.
• 5. Conducted website audits and optimized several pages to rank with rich FAQ snippets.
• 6. Conducted competitor analysis and deployed product comparison pages targeting “[competitor name] + alternative” search term.

Apr 2019 – Jun 2019 · 2 mos · Bengaluru Area, India

• 1. Propelled lead generation activities by using inbound marketing as a key strategy.
• 2. Drove content marketing initiatives by writing engaging content for multiple channels and in different formats like blog posts, articles, ebooks, social content, etc.
• 3. Partnered and published various articles in collaboration with industry influencers to build authority and brand awareness.

Jun 2018 – Nov 2018 · 5 mos · Bengaluru Area, India

• 1. Created engaging and insightful articles related to the automotive industry for Wheelmonk.com.
• 2. Collaborated with other team members in managing social media accounts and creating new content strategies to drive increased organic traffic to the website.