Jan 2024 – Present · 2 yrs 2 mos · Hybrid

• FableLab scales your business with Story-led Growth.
• AI is commoditising business across sectors. The next could be yours.
• FableLab has a secret sauce that makes you fight this. It makes you compellingly human- distinctive, differentiated, and aligned for growth.
• The secret sauce? Work with us and find out! A dash of cultural storytelling , a dollop of evolutionary biology, and a touch of behavioral economics is just part of the recipe.
• Make your stand out through the mediocrity and resonate
• Some use cases:
• Align Leadership teams: connect personal brands with company goals
• Make Employees into Brand Advocates on social media
• Create your own interest based media product
• Make your products and services more habit forming
• Scale up your startup
• Propel your PR through social content

Nov 2022 – Nov 2024 · 2 yrs · Winchester, England, United Kingdom · Hybrid

Apr 2018 – Present · 7 yrs 11 mos · Various Locations- Onsite and Remote

• Subjects taught:
• Digital marketing and business transformation
• Customer Experience Design
• Digital Futures
• Product Management
• Digital Content Creation
• Startup Management
• …and more
• I’m also engaged in mentoring, coaching and training industry, online students and for industry in related areas

Apr 2016 – Apr 2018 · 2 yrs · Ahmedabad Area, India

• Build the MICA brand with industry, alumni,students and other stakeholder partnerships.
• Head the Marketing,Alumni Relations, Placements and MDP functions at MICA.
• Area Leader and Associate Professor, Digital Platforms and Strategies
• Advisory Board Member and Director at Cohezia, UK and its ventures

Jan 2013 – Mar 2016 · 3 yrs 2 mos · London, United Kingdom

• Leading and managing product and marketing strategy and programmes at Coconnex, a fast growing digital/social product company. Mandate includes relationships management, key recruitment, business planning, and brand ambassadorship.

Jan 2011 – Dec 2012 · 1 yr 11 mos · Pune Area, India

• Consultant, mentor and coach for SIMC, for their digital strategy and corporate interface and placements programme.
• Adjunct Faculty teaching these subjects: Digital Media Ecosystem and Strategy, Relationship Management, Sports and Entertainment Marketing and the Business of Media. Designed curriculum for these subjects as well.

Nov 2010 – Dec 2012 · 2 yrs 1 mo · Pune Area, India

• Founder, Gamechangers.
• GameChangers is an initiative that develops better digital strategies for clients through engaged customer communities. Addressing communities the 360 degree way: with the social-local-mobile footprint as well as traditional media and real world events.
• Key initiatives undertaken so far:
• www.betweenovers.com (cricket based community)
• www.fundoobox.com (kids based community)
• www.a1places.com (community around the hospitality sector)
• ... and many more in the pipeline!

Mar 2001 – Dec 2010 · 9 yrs 9 mos

• Managed Operations and Delivery for this innovative UK based digital company focused on the media and financial sectors.
• Creating and delivering digital strategies and programmes for Cohezia’s high profile clients like ICICI, People Interactive and several others
• Co-created Cohezia's first digital product initiative (Coconnex)

Jan 2000 – Jan 2001 · 1 yr

• Key responsibilities:
• Manage and direct client accounts and projects through strategic leadership and innovation for the internet domain

Mar 1998 – Mar 2000 · 2 yrs

• Managed a four crore media plan; managed Birla AT&T's Web and Retail communications strategy

Jun 1996 – Mar 1998 · 1 yr 9 mos

• Creating Brands out of TV programs
• Championed Sony’s foray into Cricket Programming