Sunil Kumar

CEO

United States35 yrs 9 mos experience
Highly StableAI Enabled

Key Highlights

  • Pioneered private FM radio in India.
  • Built influential B2B platforms in media.
  • Expert in leveraging AI for media transformation.
Stackforce AI infers this person is a Media and Marketing strategist with extensive experience in business development and operational transformation.

Contact

Skills

Core Skills

Business DevelopmentStrategy

Other Skills

AI Talent AcquisitionBusiness PlanningBusiness StrategyChange ManagementCorporate CommunicationsCost ReductionDigital MarketingEntrepreneurshipGrowth StrategyManagementManagement ConsultingMarket ResearchMarketingMarketing CommunicationsMarketing Strategy

About

Over four decades, I’ve been fortunate to help shape India’s media, marketing, and content landscape — pioneering private FM radio and regional language advertising, building influential B2B platforms, launching international media brands, and leading transformation at the intersection of content, technology, and strategy. Today, as President – Business Development & Growth at The Media GCC, my focus is on helping U.S. media companies — from publishers and broadcasters to studios, agencies, and streaming platforms — leverage India-based Global Capability Centers (GCCs) to transform their operations. By partnering with leadership teams, I help organizations: - Reduce costs and improve margins in a challenging revenue environment - Scale operations across content, video, product, ad tech, and technology - Tap into AI-ready global talent pools for innovation and future growth My passion remains the same: building what doesn’t yet exist, bridging India and the U.S., and creating platforms and partnerships that enable the media industry to thrive in times of disruption.

Experience

The media gcc

President -- Business Development & Growth

Sep 2025Present · 6 mos · New York, United States · Remote

  • Helping U.S. media companies — from publishers and broadcasters to studios, agencies, and streaming platforms — transform their operations with India-based Global Capability Centers (GCCs).
  • Partner with leadership teams to reduce costs, improve margins, and scale operations while maintaining high standards of quality and innovation.
  • Design and implement custom GCC solutions spanning content, video, product, technology, ad tech, and ad ops.
  • Provide access to AI-ready, globally distributed talent pools to prepare companies for the future of media and technology.
  • Support both emerging players and global enterprises looking to streamline processes or establish centers of excellence.
Business DevelopmentGrowth StrategyCost ReductionOperations ScalingAI Talent AcquisitionStrategy

Bw businessworld

Advisor

Oct 2017Oct 2018 · 1 yr · New Delhi Area, India

  • BW Businessworld. India’s most credible and respected source for business and economic news for the last 36 years.
  • Besides the flagship fortnightly magazine, we publish www.businessworld.in and several daily newsletters. We also run many a signature event in the areas of technology, marketing, hospitality, entrepreneurship, banking, education, smart cities and others.

Exchange4media

President

Jan 2011Aug 2025 · 14 yrs 7 mos · Noida, India

  • exchange4media is a daily must-read for an influential audience of decision makers and disruptors across the advertising, media and marketing landscape.
  • Founded in 2000 to cover a burgeoning industry with objectivity, accuracy, and fairness, exchange4media.com and its online and print publications continue to be powered by the highest standards of journalism. Today, exchange4media is one of India’s foremost media brands focusing on curated creativity, data and analysis, people and culture, and innovation and forecastingFrom vital print editions – Pitch monthly and Impact weekly – to must-attend events and innovative platform offerings, its industry-leading offerings include Indian Marketing Awards, Dentsu exchange4media Digital Advertising Report, Pitch CMO Summit, Impact 50 Most Influential Women, Prime Time Television Advertising Awards and Impact Person of the Year, among others.

Big river radio

Founder & Managing Director

Apr 2002Dec 2011 · 9 yrs 8 mos · New Delhi Area, India

  • Helped media and non-media companies set up and manage radio stations and other related businesses. Its client list included the BBC World Service, Radio Indigo (Bangalore), Chennai Live (Chennai), MyFM (17 stations), Nine FM (Sliguri, Gangtok) and Radio Rangeela (Raipur). Created radio business models and unique programming formats that are relevant to the diverse Indian markets.

Bbc world service

Consultant

Jan 2001Apr 2002 · 1 yr 3 mos · New Delhi Area, India

  • Prepared and implemented ‘India Strategy’ for its radio and online businesses.
  • Established systems and processes for production, marketing and distribution of its content.
  • Successfully negotiated a deal with All India Radio (AIR) to broadcast the BBC programmes.

Zee telefilms ltd

COO, Radio Project & Zee News

Apr 2000Mar 2001 · 11 mos · New Delhi Area, India

Mc media ltd, a joint venture of mid-day publications limited and capital radio plc,

Station Head

Dec 1999Dec 2000 · 1 yr · New Delhi Area, India

Radio 1

Station Head

Jan 1993Nov 1999 · 6 yrs 10 mos · New Delhi Area, India

Independent advertising agencies

Consulting Creative Director

Apr 1987Dec 1992 · 5 yrs 8 mos · New Delhi Area, India

Ogilvy & mather

Senior Copywriter

Feb 1986Apr 1987 · 1 yr 2 mos · New Delhi Area, India

Edge communications (a unit of everest advertising)

Copywriter

Jan 1986Dec 1986 · 11 mos · New Delhi Area, India

Fcb ulka (then called ulka advertising)

Copywriter

Jan 1984Dec 1986 · 2 yrs 11 mos · New Delhi Area, India

Education

Delhi University

Master's Degree — Psychology

Jan 1980Jan 1982

Delhi University

Bachelor's Degree — Psychology

Jan 1976Jan 1980

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