Sunil Kumar — CEO
Over four decades, I’ve been fortunate to help shape India’s media, marketing, and content landscape — pioneering private FM radio and regional language advertising, building influential B2B platforms, launching international media brands, and leading transformation at the intersection of content, technology, and strategy. Today, as President – Business Development & Growth at The Media GCC, my focus is on helping U.S. media companies — from publishers and broadcasters to studios, agencies, and streaming platforms — leverage India-based Global Capability Centers (GCCs) to transform their operations. By partnering with leadership teams, I help organizations: - Reduce costs and improve margins in a challenging revenue environment - Scale operations across content, video, product, ad tech, and technology - Tap into AI-ready global talent pools for innovation and future growth My passion remains the same: building what doesn’t yet exist, bridging India and the U.S., and creating platforms and partnerships that enable the media industry to thrive in times of disruption.
Stackforce AI infers this person is a Media and Marketing strategist with extensive experience in business development and operational transformation.
Experience: 35 yrs 9 mos
Skills
- Business Development
- Strategy
Career Highlights
- Pioneered private FM radio in India.
- Built influential B2B platforms in media.
- Expert in leveraging AI for media transformation.
Work Experience
The Media GCC
President -- Business Development & Growth (6 mos)
BW Businessworld
Advisor (1 yr)
exchange4media
President (14 yrs 7 mos)
Big River Radio
Founder & Managing Director (9 yrs 8 mos)
BBC World Service
Consultant (1 yr 3 mos)
Zee Telefilms Ltd
COO, Radio Project & Zee News (11 mos)
MC Media Ltd, a joint venture of Mid-Day Publications Limited and Capital Radio Plc,
Station Head (1 yr)
Radio 1
Station Head (6 yrs 10 mos)
Independent Advertising Agencies
Consulting Creative Director (5 yrs 8 mos)
Ogilvy & Mather
Senior Copywriter (1 yr 2 mos)
Edge Communications (A Unit of Everest Advertising)
Copywriter (11 mos)
FCB Ulka (then called Ulka Advertising)
Copywriter (2 yrs 11 mos)
Education
Master's Degree at Delhi University
Bachelor's Degree at Delhi University