Ashwin Karthik

Product Marketing Manager

Bengaluru, Karnataka, India13 yrs 6 mos experience

Key Highlights

Proven track record in B2B marketing across diverse industries.
Expertise in developing Go-To-Market strategies for SaaS businesses.
Strong analytical skills with a focus on market research.

Stackforce AI infers this person is a B2B Marketing expert with a focus on SaaS and Fintech industries.

Contact

Skills

Core Skills

CopywritingMarketing Research

Other Skills

AdvertisingAnalyticsBusiness DevelopmentBusiness StrategyCloud ComputingCompetitive AnalysisDigital MarketingDigital MediaGTMGo-to-Market StrategyManagementMarket ResearchMarketingMarketing CommunicationsMarketing Strategy

About

B2B Marketing professional with experience across e-Commerce, Fin-Tech, Enterprise and Media & Entertainment industries in global Product and SaaS businesses. Proven track record of devising and executing strategic initiatives to identify new business opportunities and drive results. Determined, energetic, and highly motivated individual with an interest in how things work.

Experience

Stripe

Product Marketing - APAC

Apr 2025 – Present · 11 mos · Bengaluru, Karnataka, India

Keka hr

Group Product Marketing Manager

Mar 2024 – Apr 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India · Hybrid

Independent consultant

Independent Consultant

May 2023 – Mar 2024 · 10 mos · Remote

Helping early stage B2B SaaS businesses with their Go-To-Market strategy

Self-employed

Sabbatical

Oct 2022 – Apr 2023 · 6 mos

Plum

Head of Product Marketing

Feb 2022 – Sep 2022 · 7 mos · Bengaluru, Karnataka, India

Razorpay

3 roles

Associate Director, Product Marketing

Promoted

May 2021 – Feb 2022 · 9 mos

Senior Product Marketing Manager

Dec 2019 – May 2021 · 1 yr 5 mos

Building and scaling RazorpayX.

Product Marketing Manager

Dec 2018 – Nov 2019 · 11 mos

Freshdesk

Product Marketing Manager

Feb 2017 – Nov 2018 · 1 yr 9 mos

Akamai technologies

4 roles

Industry Marketing Specialist, Media and Entertainment & Gaming

Jun 2016 – Feb 2017 · 8 mos

North America Media & Entertainment - Account Management

Nov 2014 – Jun 2016 · 1 yr 7 mos

Responsible for managing and developing business within the Digital Media industry.
Prospect for new business relationships with Media companies of all kinds & sizes
Helping media companies' deliver high quality videos (OTT, VOD, LIVE), website acceleration across all devices and ensuring 100% uptime
Engaging with the CXO level as well as with IT managers and Enterprise architects in order to understand their business challenges and equip them with technical background when necessary to help establish Akamai as a key technology platform provider
Manage the execution of marketing campaigns in alignment with objectives and provide periodic recommendations that enhance future campaign performance and measurements
Develop and execute against a comprehensive account/territory plan

Product Marketing Specialist - Web Experience

Promoted

Jan 2014 – Oct 2014 · 9 mos

Competitive Analysis | Sales Enablement

Marketing Programs Specialist - Associate

Apr 2013 – Dec 2013 · 8 mos

Copywriting

Hyundai motors india limited

Advertising Intern

Apr 2012 – Jul 2012 · 3 mos · Delhi

I was involved with Hyundai Motors as an Intern in their in-house Advertising team as part of my internship requirement of my PG course.
My project was to understand key factors that influence buying decisions in Commercials & Marketing collaterals for the Executive Segment.