Oct 2024 – Sep 2025 · 11 mos · Remote

• On top of tasks as SEO Content Specialist, strategized and managed content on websites, social media, and newsletters. Analyzed data to define KPIs and build content plans. Managed team of writers and digital marketers to ensure marketing goals are reached in key platforms. Drove marketing success for events and campaigns. Optimized and owned end-to-end content marketing processes.

Oct 2023 – Sep 2024 · 11 mos · Remote

• Created high-quality, compelling, and well-optimized content with relevant and high-impact keywords, including blog posts, articles, and website copy. Implemented on-page SEO techniques to ensure content is search engine-friendly. Wrote compelling meta descriptions and title tags that encourage click-through rates. Ensured content met the highest standards of quality, grammar, and readability. Assisted in monitoring and analyzing the performance of the published content, making data-driven adjustments to enhance its search visibility and engagement. Copyedited social media captions, newsletters, and organic content from other writers.

Mar 2022 – Aug 2023 · 1 yr 5 mos

• Crafted all B2B and B2C communications, including internal collaterals, branding, and social media. Conceptualized and executed editorial calendar and content strategies. Wrote, designed, and created all social media posts, including videos. Managed all social media platforms for multiple brands (Instagram, Facebook, TikTok, LinkedIn). Monitored and analyzed content data, analytics, and insights.

May 2021 – Present · 4 yrs 11 mos · Remote

• Writes search-engine-optimized (SEO) for clients across multiple industries, including fashion, manufacturing, law, medicine, and real estate. Researches various topics as needed to provide relevant content that provides value to websites, with the aim of helping them reach their target audience and achieve their business goals through content marketing.

Apr 2019 – Feb 2022 · 2 yrs 10 mos · Metro Manila

• Brainstormed, created, and executed social media and website content. Strategized content goals. Managed website (Wordpress) and all social media platforms (Instagram, Facebook, TikTok, YouTube). Managed project calendar for all channels. Oversaw all content deadlines and publishing. Organized all photo and video shoots. Wrote 15 to 20 articles a month.

Sep 2018 – Apr 2019 · 7 mos · NCR - National Capital Region, Philippines

• Brainstormed, planned, and executed marketing campaigns. Managed social media accounts. Handled local business partnerships. Created PR & marketing-related content. Contributed to product development.

Apr 2018 – Aug 2018 · 4 mos · NCR - National Capital Region, Philippines

• Brainstormed ideas for content. Researched about places to be featured in articles. Created 12 to 20 articles a month. Planned content calendar with writing team. Edited articles from other writers to ensure branding is upheld.

Oct 2016 – Dec 2016 · 2 mos

• I single-handedly produced a four-part radio interview series on mental health awareness for DZUP Special Topics. I pitched an original idea to the station, executed pre-production tasks such as the invitation of guests, preparation of materials needed, and creation of the episodes, operated the recording studio, and edited the episodes to fit the requirements of the program.

Aug 2016 – Oct 2016 · 2 mos · NCR - National Capital Region, Philippines

• I assisted the Events and Marketing teams on pre-event and on-event tasks for Philippine Baby, Kids, and Family Expo, Philippine Property Expo, and Philippine Small and Medium Businesses Expo. I helped in logistics-related tasks such as the acquisition of permits, oculars, and event ingress and egress. I performed administrative duties, including safekeeping and filing of documents, taking minutes of the meetings, and contacting suppliers for product quotations. During the events, I was assigned at the Registration Booth where I honed my people skills. I was also at times assigned as a runner for the Events Specialist.

Jan 2016 – May 2016 · 4 mos · NCR - National Capital Region, Philippines

• I advised younger Marketing Officers on the organization's marketing processes and effective marketing techniques. I also contacted different potential corporate sponsors for our summer bazaar event, Sol.

Jan 2015 – Dec 2015 · 11 mos · NCR - National Capital Region, Philippines

• I created and maintained partnerships with sponsors and content contributors of The Loop, a mobile application by students, for students. I contacted different corporate marketing personnel in order to garner support for the app's official launch. Once we were established, I transitioned into handling the back-end operation of the app, which included the inputting of content and the proper administration of information.

Aug 2014 – Dec 2014 · 4 mos · NCR - National Capital Region, Philippines

• I was assigned to acquire corporate sponsors to support our dessert bazaar, Dolce. After finishing that task, I was asked to help my partner invite participating concessionaires, which I was able to do at an impressive rate of 5 concessionaires in only one week prior to the event.

Nov 2013 – Mar 2014 · 4 mos · NCR - National Capital Region, Philippines

• I led a team of 15 students to obtain sponsorships for Emirati, a college party event. Aside from acquiring corporate sponsors myself, I was solely assigned to the creation and editing of marketing letters (including the invitations and the memorandums of agreement). I also made sure that all deliverables were achieved all throughout the event period.

Jan 2016 – Mar 2016 · 2 mos · University of the Philippines Diliman

• I managed a half-day session of Mulat - the 6th Sining Del Pilar, a conference that features exceptional research papers from the students of the University of the Philippines - Diliman College of Mass Communication. I handled the assignments of the production team, the flow of the program, and guest relations. My tasks also included pre-production work such as contacting all the participants, gathering the presentations, etc. Throughout the week-long activity, I also shifted from different jobs - stage manager, administrative assistant, cameraman, and others.

Jun 2015 – Dec 2015 · 6 mos · University of the Philippines Diliman

• I handled the finances of the organization. I created a bureaucratic and systematic way of releasing, acquiring, and safekeeping of funds which ensured that the organization always had enough capital to support its ventures, as well as to provide transparency in the organization's financial situation.

Jun 2013 – Jun 2017 · 4 yrs

• I graduated with a Bachelor of Arts degree in Broadcast Communication, with a specialization on Production Management and Digital Marketing.

Apr 2012 – May 2012 · 1 mo · NCR - National Capital Region, Philippines

• I performed administrative and secretarial duties to assist the company owner. I was assigned to organize the company's different files, restock office materials, and occasionally handle minor finance tasks. secretarial duties to assist the company owner.

Apr 2011 – May 2011 · 1 mo · NCR - National Capital Region, Philippines

• I performed administrative and secretarial duties to assist the company owner. I was assigned to organize the company's different files, restock office materials, and occasionally handle minor finance tasks. secretarial duties to assist the company owner.