Oct 2024 – Aug 2025 · 10 mos · Hyderabad, Telangana, India · Hybrid

• WebView2 is a platform that lets you embed web content (HTML, CSS, JavaScript) into native apps using Microsoft Edge as the rendering engine.
• Reimagined developer experience by revamping GitHub workflows, cleaning up documentation, and setting up self-serve support improving onboarding speed and satisfaction.
• Owned SDK release operations, ensuring timely, smooth feature rollouts across teams.
• Managed full API lifecycle, from defining requirements, versioning strategy, release coordination to developer adoption, ensuring long-term stability and backward compatibility.
• Created a 6-month ops roadmap that improved team velocity by 25%.
• Drove stakeholder alignment across engineering, PM, and marketing functions.
• Built dashboards on Azure DevOps and BI tools to track adoption and proactively address gaps.

Jul 2023 – Sep 2024 · 1 yr 2 mos · Hyderabad, Telangana, India · Hybrid

• Microsoft Edge Add-ons store is an official website by Microsoft where you can find & download chromium extensions for Microsoft Edge.
• Drove deep analysis of developer journey, reducing onboarding time by 25% and improving extension approval rates.
• Optimized developer documentation by addressing pain points, improving clarity, and streamlining navigation for a seamless developer experience.
• Saved 40 person-hours per week through automation of theme creation processe
• Established scalable processes to amplify extension catalogues and curate collections, improving discoverability.
• Developed retention strategies to reduce user churn by addressing key pain points and improving engagement.
• Implemented retention strategies, decreasing user churn by 10% and improving long-term engagement metrics.

Dec 2021 – Jun 2023 · 1 yr 6 mos · Hyderabad, Telangana, India · Hybrid

• Microsoft Edge Add-ons store is an official website by Microsoft where you can find & download chromium extensions for Microsoft Edge.
• Built and grew a GitHub community of over 500 Edge Extension Developers, fostering collaboration and sharing best practices.
• Led activities and surveys engaging 1,000+ developers, driving a 20% improvement in developer satisfaction metrics.
• Launched strategic initiatives to empower developers in marketing and promoting their extensions, increasing visibility on the Edge platform.
• Partnered with and onboarded organizations, integrating their extensions seamlessly into the Edge Add-ons store.
• Facilitated publishing support for 500+ developers, reducing publishing time by 25% through efficient processes and technical solutions.

Jun 2022 – Sep 2025 · 3 yrs 3 mos · Metaverse · Remote

• OG Club was the DAO gateway for Web3 enthusiasts — later acquired by Brinc. I led strategy, community, and growth from 0 → acquisition.
• Key Contributions & Impact:
• Defined the vision & GTM strategy for OG Club DAO, positioning it as the go-to onboarding platform for 23K+ Web3-curious users.
• Led a global movement across 8+ countries, driving 100+ IRL & URL events — turning marketing into true community building.
• Designed a scalable contributor structure to manage ops across content, partnerships, support, and community rituals.
• Built & launched a multi-platform content engine (Twitter, Telegram, Newsletter), tripling audience size and improving retention by 40%.
• Forged ecosystem alliances with Web3 protocols, conferences, VCs, and tools — resulting in co-branded campaigns and accelerated growth.
• Operationalized community governance with playbooks, incentives, and DAO rituals, creating a self-sustaining contributor loop.
• Contributed to OG Club’s acquisition by Brinc, validating community-led growth as a viable GTM model.

Feb 2021 – Dec 2021 · 10 mos · Bangalore Urban, Karnataka, India · Remote

• Masai School is a 21st-century career-focused coding school.
• Students can learn coding without paying any upfront fees & only pay when they earn 5 LPA or above.
• Joined them as an initial team as a Community Manager & built the community from scratch.
• Spearheaded the creation of a vibrant community of aspiring developers across India within just 5 months, achieving a remarkable growth from zero to 20k members.
• Innovatively executed engaging webinars, workshops, and contests to foster an environment of continuous learning and collaboration within the community.
• Established and implemented effective community engagement and growth mechanisms, resulting in sustained and long-term community growth.
• Demonstrated strong user-centric focus by actively gathering user feedback and addressing user concerns to enhance the overall user experience.
• Served as the face of Masai, building a strong reputation as the go-to person for all support queries, thereby establishing trust and strengthening the brand's presence in the community.

Sep 2018 – Jul 2020 · 1 yr 10 mos · Bengaluru Area, India

• Skillenza is a community-based platform where your skills are given a chance to #ProveYourself, and the rewards are jobs, internships, and cash prizes.
• Harness the community's power to, Hire | Evangelise | Innovate | Disrupt.
• Joined them as a 7th member of the team & took care of community & marketing.
• Orchestrated community-building efforts aligned with the product goals of the organization
• Developed and executed a comprehensive community calendar, resulting in a 20% increase in engagement and user participation
• Curated and created compelling content for diverse channels, such as social media and blog posts, resulting in a 15% increase in website traffic and user engagement
• Implemented innovative community-building strategies, including College Initiatives, which led to a 30% increase in Skillenza's user base
• Successfully collaborated with influencers and community leaders to organize online and offline events, resulting in a 25% increase in user participation and brand visibility
• Established a thriving community of 10k+ professional developers in just 10 months for Microsoft Azure: Devengers.
• Fostered partnerships with influencers & community leaders for online and offline events.
• Successfully organized and executed 20+ grand hackathons across the nation in 19 months

Aug 2018 – Sep 2018 · 1 mo · Bengaluru Area, India

Dec 2017 – Apr 2018 · 4 mos · Bhubaneshwar Area, India

• Grozip is a technology focused on-demand hyper-local delivery company facilitating doorstep delivery of groceries and other home essentials in major cities of India.
• Created various Growth Marketing strategies.
• Performed market analysis and research on competition.
• Assisted in marketing and advertising promotional activities (e.g. social media, direct mail and web).
• Helped in organizing marketing events for new user engagement & existing user engagement.
• Worked over content creation for company's all social media accounts, including organizing cross-platform content strategies.
• Worked on the collaboration program with Omfed.