Jul 2016 – Dec 2020 · 4 yrs 5 mos · Pune/Pimpri-Chinchwad Area

• Responsible for land acquisition, Fund Structuring & JV of residential & commercial projects
• Managing key stakeholders relations
• Sale of land parcels & leased assets
• Sale of commercial projects and amenities
• Deal structuring & ring fencing
• Formulating risk identification & mitigation strategies
• Handling the sales & lease of high ticket properties
• Formulating the strategy to generate more business via vertical enhancement
• Generating desired revenue for the organization within defined timelines
• Creating the channel partner network
• Reducing the lead generation cost by 52% by implementing highly targeted campaigns
• Evolving the brand perception to position it in desired matrix column
• Leading DM & SMM activities

Apr 2013 – Jul 2016 · 3 yrs 3 mos · Pune

• Driving the development and long term growth strategies for new and existing markets by strategizing and executing cost effective, realistic and functional tactics
• Oversee the real estate team to acquire and review significant amounts of demographics, psychographics, and related information needed to make an informed analysis of, and recommendations for acquiring & obtaining new leads
• Generating desired revenue for the organization within defined timelines
• Implementing the pricing strategy in a subtle manner to maximise the profitability
• Approval point of all purchase agreements to include: approval of appropriate cost structures, possession terms, and payment schedules to assure compliance with legal and company standards
• Promoting the product through appropriate channel to maximize the ROI
• Leading the Sales, SEM, affiliate, field marketing and direct marketing teams
• Developing & maintaining relationship with real estate associations, and media
• Taking responsibility of JV & land acquisition for new projects
• Liaising with various government organisations
• Key Achievements:
• ➢ Achieving an ROI of 24.6 by implementing highly focused campaigns.
• ➢ Overachieving revenue of 13.9% by applying practical and achievable pricing strategy.
• ➢ Aligning the systems, processes and resources towards strategic intent of the organization.

Apr 2011 – Oct 2012 · 1 yr 6 mos

• Formulating marketing & sales strategy for the launch of new products internationally
• Analysing the market potential using tools and building pricing strategy for advanced products
• Defining sales roadmap, implementing go-to-market plans and monitoring ROI, market share
• Monitoring the product life cycle and strategically managing product positioning
• Determining the channels and promoting the products globally
• Leading the search engine marketing (SEM) and direct marketing team of 42
• Identifying gaps in the global product portfolio and developing product, technology roadmaps accordingly
• Taking responsibility for product requirements, development priorities and implementing various relationship marketing strategies
• Enhancing the ARPU by 12.4% by implementation of NFC & LSB (VAS)
• Managing the international marketing budgets of over £28 million
• Achieving frequent, timely and positive media coverage across all available media and directing the marketing staff where budgets are devolved

Sep 2009 – Mar 2011 · 1 yr 6 mos

• Formulating, marketing and change management strategies
• Identifying and building innovative marketing strategies and plans to drive advertisers & agencies to adopt latest technological products
• Formulating the business development & channel marketing strategies for EMEA region
• Planning loyalty schemes & customer retention strategies
• Negotiating with various trade marketing channels
• Working with Alliances to assist in spreading the reach of partner enablement initiatives into the global region
• Developing the marketing mix for the organisation;
• Managing marketing campaigns at national level, which included search engine marketing, direct marketing, telemarketing, email, online and events management which led to an increase in sales by 18%
• Enhancing and implementing various inbound and outbound product marketing practices
• Innovating new services and developing the short term, long term marketing strategy, in addition to implementing and controlling it
• Aligning market strategy with brand strategy to increase the market share and ROI
• Handling the EMEA marketing and research budget of £13Mn

Nov 2006 – Jul 2009 · 2 yrs 8 mos · EMEA

• Infosys Technologies Ltd
• Infosys Technologies Ltd. (NASDAQ: INFY) is a global leader in the "next generation" of IT and consulting with revenues of over US$ 4.8 billion (FY 10). Infosys defines designs and delivers technology-enabled business solutions that help Global 2000 companies win in a Flat World. Infosys also provides a complete range of services by leveraging our domain and business expertise and strategic alliances with leading technology providers.
• Engaging customers to promote new technologies, develop future business opportunities and understand customer requirements
• Leading Product Market Research to gain consumer insight and translate into new IT proposals
• Identifying gaps in the global product portfolio and developing product and technology roadmaps accordingly
• Determining the market potential and building pricing strategy for advanced IT solutions in specific domains
• Monitoring the product life cycle and strategically managing product positioning
• Taking responsibility for product requirements and development priorities and designing and implementing various relationship marketing strategies
• Assisting clients in implementing and controlling the marketing mix and developing cross marketing promotions
• Managing the product life cycle, and producing quality delivery on time
• Formulating and Implementing internal marketing strategies during the transition phase to increase the productivity of employees
• Co-ordinating with all the other departments for mural task understanding and appreciation and to enhance the profitability of the organisation
• Active member of Self Governance Team and ‘Prayas’; Event Organizer for Offshore Swiss Re team

Jan 2006 – Nov 2006 · 10 mos

• Ericsson
• Ericsson offers telecom solutions to the world. The company provides telephony, intelligent networks, Internet protocol and datacom, telecom integration services, and multimedia communications services.
• Marketing company services to the appropriate market B2B and collecting and analysing data to evaluate existing and potential service market
• Creating and maintaining marketing requirements documents and roadmap for new and existing products
• Developing an annual marketing plan in conjunction with other departments and managing the entire product launch from concept making, screening to control after the introduction of product
• Providing technical consulting for the integration of products into customer environments.
• Achieving frequent, timely and positive media coverage across all available media and directing marketing staff where budgets were devolved
• Travelling regularly to site to maintain close relationships with highest gross margin customers