Jul 2023 – Present · 2 yrs 8 mos · Tampa, Florida, United States · Remote

• Conduct market research, competitive analysis, and customer segmentation to identify market trends, opportunities, and threats.
• Monitor competitor activities, product offerings, and industry developments to inform product strategy and positioning.
• Gather customer feedback through surveys, interviews, usability studies, and other feedback mechanisms to understand customer needs, pain points, and preferences.
• Use customer insights to prioritize product features, define user personas, and improve the overall customer experience.
• Collaborate with cross-functional teams, including product management, engineering, marketing, sales, and finance, to align product strategy with business objectives and ensure successful execution.
• Define clear goals, success metrics, and kpis to measure the effectiveness of product strategy initiatives and track progress over time.
• Develop go-to-market strategies for new product launches, feature releases, and product expansions.
• Business Analyst User Feedback Agile Principles SDLC CSPO Business Intelligence
• Coordinate with marketing, sales, and customer success teams to create messaging, positioning, and
• sales enablement materials.
• Identify strategic partnerships, alliances, and integration opportunities to enhance the value proposition of the product and expand its market reach.
• Collaborate with third-party vendors, developers, and platform providers to build an ecosystem around the product.

Feb 2021 – Jun 2023 · 2 yrs 4 mos · Bengaluru, Karnataka, India

• Update information on market direction, competition strategy and customer pulse to the management
• Data Analysis to identify the product feature adoption and trends
• Enable Quant & Qualitative research studies to understand competitor strengths & weakness through In-depth interviews across US and Europe
• Conduct Primary & Secondary research studies to understand TAM and future direction of the product through primary & secondary research - CATI, CAWI & IDIs
• Identify potential companies to acquire in improving the product strengths and offerings
• Part of CEO office to handle all major business research priorities
• Provides support for the product marketing function through research and analysis on competitor trends
• Compile and analyze reporting voice of customer data to provide customer feedback for product development and quality control.
• Assist in primary research projects including focus groups and in-depth interviews to provide guidance for future product development or inform strategy to marketing and sales teams.
• Design research objectives that can influence business strategy and product strategy

Jun 2019 – Jan 2021 · 1 yr 7 mos · Greater Bengaluru Area

• Marketing activities - Business development generating leads
• Project Scoping & Solution mapping
• Project Management, Execution ideas & Monitoring
• Primary & Secondary Research Studies
• Managing a consulting team – 6 members
• Growth ideas for Organization
• Managing inbound enquiries
• Sales – Acquiring new logos
• Involvement in full sales cycle
• Strategy Consulting – GTM strategy, Business Implementation, Startup Idea feasibility
• studies, Brand Impression studies, Market Potential, Market Sizing etc.,

Mar 2018 – May 2019 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Product development recommendations
• Competition Analysis
• Market positioning strategy
• Sales strategy
• Account Intelligence
• Industry Insights
• Proposal creations
• Product GAP Analysis

Apr 2016 – Oct 2017 · 1 yr 6 mos · Thiruvananthapuram Taluk, India

• • Project management, Project scoping • Handling research projects in Technology, Business Resilience and Cybersecurity • Proposal creations for Business resilience portfolio • Support business partners in preparing Go-to market materials • Develop brochures, thought leadership papers • Support team in quality review for key projects • End to End responsibility of Newsletter releases

Jan 2014 – Apr 2016 · 2 yrs 3 mos · Chennai

• Driving Analyst Relation Engagement
• Handling Analyst Vendor Briefings & Inquiry Calls
• Industry Trends and Challenges
• Competitor Analysis
• Intelligence Reports on Market Penetration, Sizing and Forecasting
• Explore Gartner, Forrester, IDC, Ovum, E&Y, Pwc, Frost & Sullivan, KPMG for Industry and Technology Updates
• Account Intelligence
• Support Marketing and Sales Groups for Intelligence

Jul 2011 – Dec 2013 · 2 yrs 5 mos · Bangalore

• Planning and Framing Research Work
• End to End Ownership in executing research requests
• Helping Management, Sales and Business Uints in formulating Strategy Road Map
• Experience in Industry Research, Technology Research, Account Research and Market Research
• Experience in formulating Market Sizing, Market Trend and Challenges
• Good Understanding on Competitor Analysis, SWOT and IT Business Models
• Adhere to the quality and producing finest reports
• Hands on Experience in exploring Gartner, Forrester, IDC, Ovum, Pwc, KPMG etc

Feb 2008 – Jun 2011 · 3 yrs 4 mos · Chennai, India

• Gathering data, identifying, qualifying and tracking prospective opportunities
• Active participation in preparing corporate sales opportunity pipeline reports
• Collating information from Gartner, Forrester, Hoovers, Spoke, Jigsaw, LinkedIn, OneSource IMS, Factiva, LexisNexis, Dialog, Bloomberg, etc for research purpose
• Market Study on Industry& Technology
• Working on Case Studies
• Supporting Marketing & Sales Department
• Strategies to get more leads
• Building Account Database for US, UK and Middle East