Apr 2019 – Jul 2021 · 2 yrs 3 mos · Mumbai

• After garnering worthwhile work experience in Event, eMagazines, FoodTech, EdTech, FinTech industries, it's now time to explore MarTech!
• My key responsibilities at WebEngage - a full-stack Retention Operating System, includes:
• # Content Repurposing & Distribution #
• Transforming long-form content into bite-sized reads in the form of infographics, slide decks and videos & further distributing it on various organic content sharing platforms such as Quora, Medium, Growth Hackers, Reddit & more for better growth and quality leads.
• # Success Stories #
• Working closely with the stakeholders across the board to understand the clients' journey with WebEngage and then wrapping it up as an impactful success story to influence a multitude of other businesses in the domain.
• # Miscellaneous #
• From writing email copies, reviewing and editing long/short form content (inbound+outbound), penning PR articles, kickstarting EngageCast, setting premise for EngageMint Dubai edition to uplifting team power and vibe through various feel-good-activities - these tasks are (fortunately) unending!

Jan 2019 – Jul 2023 · 4 yrs 6 mos · Mumbai, Maharashtra, India

• Smallogs. is an Instagram-first ( recently introduced the blog on Medium) wellness blog and mental health support system for all. Positivity, inspiration, and calmness is all that you'll find here!

Apr 2018 – Mar 2019 · 11 mos

• Working for PayU was a great career changer. My key work areas included:
• # Content Management:
• Preparing monthly editorial calendar, writing SEO-driven content (marketing and technical).
• Publishing blogs timely using Wordpress.
• Analyzing key metrics that determine each blog's performance using tools like GA and webmaster.
• Staying abreast with all the mishaps on the blog and getting them rectified in-time.
• Marking new-age content strategies and initiatives for driving quality MQLs.
• Taking charge and making sure the quality of all content is supreme and consistent.
• Drafting ad copies, brochure content, eBooks, SMS copies, website content, and more.
• Hand-picking power customer use cases and drafting a crisp and inspiring case studies.
• # Content Distribution & Repurposing:
• Repurposing long form content (blogs) into creative and concise slide decks, infographics & videos.
• Distributing the repurposed content on various platforms such as Quora, Medium, Reddit, Slideshare and YouTube.
• # Drip Marketing:
• Creating well thought through customer engagement journeys on automation platform like CleverTap.
• Tracking key metrics of these campaigns and planning the next steps accordingly.
• Coding (basic HTML) and triggering bi-weekly newsletters to the relevant database after sifting through contextual content and designing the newsletter on platform like MailChimp.
• # Designing & Visualisation:
• Design webpages on Variant builder
• Agency management: Getting upbeat creatives made from agency as per trend, visualize & design emailers, e-books, standee, brochure, etc.
• # Miscellaneous:
• Volunteering growth marketing events for UpStart & CodeUP
• Relaying vital communications internally and maintaining team sanity

Oct 2016 – Mar 2018 · 1 yr 5 mos

Jul 2016 – Oct 2016 · 3 mos · Mumbai, India

• I worked with Citrus payment solution for 6 months and the company then signed a deal with PayU India to continue its functions, deliverables and further soaring high.
• Through this short span at Citrus, I worked on:
• # Writing high intent-driven ad copies and took charge of their digital marketing vertical.
• # Penning down email copies and strategizing various acquisition plans was also a part of the drill.

Dec 2015 – Jan 2016 · 1 mo · Powai

• Purple Squirrel was one of the many leading EdTech companies of its time. My work profile included:
• # Writing target driven content for various student industrial visits and workshops related to different education fields hosted by the company.
• # Ideating unique themes and topics for imparting valued education during the workshops.
• # Helping the team to plan promotional and sales-driven events along with supporting them to acquire meaningful leads.

May 2015 – Jul 2015 · 2 mos · Supreme Estate, Powai

• Working in the FoodTech industry opened many doors of opportunities and creativity for me. Some of the keep highlights of the internship include:
• # Writing compelling content for defining the details of every food dish available for ordering.
• # Styling food for photoshoots and then guiding the design team to refine the final shots.
• # Co-ordinating with multiple teams across the board to get all things in place before new menus released every week.
• # Assisting the content head with all the tasks at hand and simplifying processes for smooth functioning.

Jun 2014 – Dec 2014 · 6 mos · Vashi

• WeddingSutra is a leading e-magazine targeted towards all things weddings! My KRAs included:
• # Assisting the key shoot manager with various bridal shoots (including other categories)
• # Maintaining WeddingSutra's social media handles - writing, scheduling and publishing posts.
• # Planning and plotting the new categories that can be introduced to increase reach
• # Miscellaneous tasks included editing pictures to fit the social media specs, helping the interviewers, artists, designers and models and many more.

May 2014 – Jul 2014 · 2 mos · Mumbai

• # Conducting vivid surveys to identify the best market opportunities for promoting the Wedding Vows magazine out of South India and mainly in the Mumbai region.
• # Assisting the brand marketing manager on several projects enveloping key strategies to create maximum awareness and hence sales
• # Penning down PR articles capturing the latest industry trends, expert masterclasses and more.

Jul 2013 – Sep 2013 · 2 mos · Mumbai

• My work mainly revolved around:
• # Researching different locations across the length and breadth of India with an acute focus on Maharashtra.
• # Chalking creative plans to attract new visitors to the existing homestays, hotels and other properties.

Apr 2011 – Jun 2011 · 2 mos · Thane

• # Writing articles for their home-grown magazine targeted towards bussing startups and entrepreneurs.
• # Editing blog posts and designing the entire look and feel
• # Coming up with new growth strategies