Saurabh Bajaj

CEO

Mumbai, Maharashtra, India21 yrs 9 mos experience

Highly Stable

Key Highlights

21 years of experience in Business Development and Marketing.
Led successful product launches in FMCG and Telecom sectors.
Expert in managing large teams and driving innovation.

Stackforce AI infers this person is a seasoned marketing leader in the FMCG and Telecom industries.

Contact

bajajsaurabh1@gmail.com LinkedIn

Skills

Core Skills

Product MarketingBusiness StrategyMarketing StrategyBrand ManagementProduct InnovationSales Strategy

Other Skills

Account ManagementAdvertisingBig DataBrand DevelopmentCommunicationCompetitive AnalysisCreativity and InnovationCustomer MarketingData ModelingDigital MarketingDistributed Team ManagementFast-Moving Consumer Goods (FMCG)LeadershipManagementMarket Planning

About

With 21 years of experience in Business Development, Sales, Marketing, and Innovation, I am currently leading the Product Marketing for the Vodafone Idea Prepaid Business, a 30,000 Cr portfolio of products and services. My responsibilities include managing Pricing, Data, Devices, and Digital with a 15+ strong Marketing Team. I have a proven track record of delivering growth and profitability in the FMCG and Telecom sectors, with brands such as Britannia, Mondelez, and Diageo. I have successfully launched and scaled new products, categories, and markets, leveraging my skills in Brand Management, Marketing Strategy, and Consumer Insights. I am passionate about creating value for customers, stakeholders, and society, and I thrive in challenging and dynamic environments.

Experience

Vodafone idea limited

Executive Vice President Prepaid Marketing

Aug 2022 – Present · 3 yrs 7 mos · Mumbai, Maharashtra, India

Managing Marketing for the 30k Cr Prepaid Business supported with a 15+ team across
Product & Service Team which won the MDs award for Super Hero & Non Stop Hero Propositions
Data & Devices Team actively rolling out 4G & 5G Data networks to grow Data Usage through Network enhancements
Busines Intelligence Team which gleans insights from our 200 Mill Customer Insight Base

Team LeadershipBusiness StrategyPricing StrategyProblem SolvingStrategic ThinkingDigital Marketing+1

Britannia industries limited

2 roles

Marketing Head - Dairy

Sep 2019 – Aug 2022 · 2 yrs 11 mos

Responsible for the Marketing Strategy, Activations & Media for the 450 Cr Dairy Portfolio of Britannia Industries which includes Britannia Cheese, Ghee, Dahi, Dairy Whitener & Winking Cow Milk Shakes. Supported by Three Brand Managers & Reporting to the Business Head.

CommunicationBusiness StrategyBrand DevelopmentProject ManagementStrategic ThinkingMarketing Strategy+1

Marketing Head -International Business

Sep 2017 – Aug 2019 · 1 yr 11 mos

Responsible for Marketing of Britannia's International Business of 700 Cr and supported by a team of 4 Brand Managers, 2 in Dubai, 1 in Kathmandu & one in Bangalore.

CommunicationBrand DevelopmentStrategic ThinkingMarketing Strategy

Diageo india

Innovation Head - Premium & Luxury

Aug 2015 – Sep 2017 · 2 yrs 1 mo · Bangalore

As the Innovation Head - Premium & Luxury for USL, a Diageo Group Company. I am charged with building a robust pipeline of Innovations within the category of Premium & Luxury Spirits for the India Business.

Customer MarketingCommunicationProblem SolvingProduct Innovation