Nivea Kothiya

Business Analyst

Corona, California, United States8 yrs 5 mos experience

Highly Stable

Key Highlights

Achieved 30% increase in product sales.
Boosted website traffic by 37%.
Expert in leveraging data for marketing success.

Stackforce AI infers this person is a Marketing and Business Analytics expert in the SaaS industry.

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Skills

Core Skills

Data AnalyticsBusiness AnalysisMarketing StrategySales ManagementMarketing ManagementSales Leadership

Other Skills

AnalyticsB2B MarketingBusiness DevelopmentBusiness InsightsBusiness StrategyBusiness-to-Business (B2B)CRM AutomationClient ManagementClient Relationship ManagementCommunicationData VisualizationDemand GenerationDigital MarketingEmail MarketingField Marketing

About

Turning data into decisions, strategies into success, and challenges into opportunities—that’s my approach to marketing and business analytics. As a seasoned product marketing manager with a strong foundation in SaaS/tech marketing and data analytics, I thrive at the intersection of strategy, innovation, and measurable outcomes. Over the years, I’ve developed a knack for identifying growth opportunities, building trusted relationships with cross-functional teams, and delivering creative solutions that drive business results. My expertise spans from launching campaigns that increase leads and revenue to managing crises that protect and enhance brand reputation. Having delivered outcomes like a 30% product sales increase and a 37% boost in website traffic, I am passionate about leveraging data to fuel success in fast-paced, evolving markets. Let’s connect to discuss how I can bring my strategic mindset and results-driven approach to your team. Whether it’s driving marketing innovation or aligning teams for success, I’m always ready for the next challenge.

Experience

Infosoft

Business Analyst

May 2023 – Present · 2 yrs 10 mos · California, United States · Remote

Collaborated with over 15 stakeholders to gather and document requirements, producing 10+ detailed
technical specifications.
Led the development of 5 interactive dashboards in Tableau and Power BI, reducing reporting time by 30%.
Authored 12 functional requirement documents and 8 process flow diagrams for multiple Agile and Waterfall
projects.
Implemented CRM automation that improved lead conversion rate by 20% and saved 40 staff hours monthly.
Delivered weekly project status reports to PM, proactively mitigating 5+ potential project delays.
Conducted 10+ training sessions for 20+ end-users, achieving a 90% system adoption rate.

AnalyticsData VisualizationCRM AutomationTableauPower BIData Analytics+1

Lumina datamatics

Marketing Manager

Jan 2022 – Jan 2023 · 1 yr · Mumbai, Maharashtra, India

Responsible for devising strategies to meet and exceed sales targets; map potential customers and generate leads for the organisation; Develop pricing strategies, balancing firm objectives and customer satisfaction; A solid understanding of online and offline marketing concepts.
· Accountable for achieving revenue targets
· Acquire new large enterprise and SMB clients across the globe
· Following up on new business opportunities and setting up meetings/ client calls
· Communicating new service offers to prospective clients
· Develop a trusted advisor relationship with clients
· Understand the clients’ business and upsell and cross-sell services
· Responsible for delivering exceptional client service on a day-to-day basis
· Represent Tensai at industry events and assume speaker responsibilities
· Develop & implement clientele-specific solutions
· Liaise between the clients and delivery teams
· Research and present market conditions, competitive data, and trends to management
· Develop pricing strategies, balancing firm objectives and customer satisfaction
· Submit monthly sales forecast and sales pipeline.

Business DevelopmentMarketing CampaignsLead GenerationClient Relationship ManagementMarketing StrategySales Management

Tensai

Head of Marketing and Sales

May 2017 – Nov 2021 · 4 yrs 6 mos · Mumbai

. Collaborating with the Founder to develop and implement the company's overall sales and marketing strategy, ensuring alignment with the business objectives.
. Conducting market research and analyzing customer data to identify insights and trends, which can be used to inform the company's marketing and sales strategies.
. Developing and executing multi-channel marketing campaigns, including email, social media, digital advertising, events, and other promotional activities.
. Creating and managing marketing and sales budgets, ensuring that resources are allocated effectively to achieve maximum ROI.
. Managing and nurturing relationships with existing clients and developing new business opportunities through sales prospecting.
. Creating and delivering sales presentations and proposals to prospective clients, demonstrating the value of the company's products and services.
. Analyzing sales data and metrics to measure the effectiveness of sales and marketing campaigns, making recommendations for improvements.
. Staying up-to-date with industry trends and emerging marketing and sales technologies and techniques.
. Reporting regularly to the Founder on the performance of marketing and sales activities, providing insights and recommendations for improvements.
. Collaborating with other departments to ensure that marketing and sales strategies are integrated with other business functions, such as product development and customer service.