Nov 2018 – Aug 2019 · 9 mos · Pune Area, India

Jul 2018 – Nov 2018 · 4 mos

May 2018 – Nov 2018 · 6 mos

• Hit me up on maitreyi.jain@nestaway.com

Jan 2017 – Apr 2018 · 1 yr 3 mos · Pune Area, India

• Managed key strategic partnerships with relevant brands across categories that scale Uber's reach through mutually beneficial associations:
• Conceptualized and executed #UberCHOPPER on demand in partnership with Xoxoday (over 17k requests in 2 hours)
• Bollywood association with Fox, Star Studios, Balaji for engagements with Anushka Sharma, Arjun Kapoor, ShraddhaKapoor
• Partnering with ticketing platforms such as Insider.in for pan India tours like Penn Masala & large scale comedy fests
• Initiated & led association with OML, Viacom18 for large scale city partnerships like NH7 Weekender and Vh1Supersonic
• Led barter partnership with FC Pune City to get perimeter branding during matches which aired on sports channel and Hotstar
• Focused on building campaigns for acquiring and retaining riders, increase brand presence by celebrating city & events:
• Launch products with strategic partnerships to create buzz - POOL (Zoomcar) and increase rider awareness of newly launched products such as PREMIER (Club Mahindra, #UberWEDDINGS), HIRE and Intercity
• Long term association with strategic places like malls - The Pavillion, Phoenix, Westend & hotels - Oakwood
• Onboarded Synechron on Uber for Business – largest U4B client in the city and generated over 15 U4B leads
• Lead for BTL Marketing, primary responsibility was to liaise with creative and media mandate agencies for achieving strategized campaign objectives
• Created and managed a network of 5 RiderDOSTS and their teams (Call & book an Uber), onboarding &troubleshooting
• Seized the initiative for handling social media posts for West region; reengagement campaigns via in-app feedcard, blogs, email marketing & push notifications. Created 3 globally top-performing blogs for the city
• Rider Incentives
• Designed A/B tested rider campaigns based on trip data, trip frequency, geological data and rider behaviouranalytics
• Launch uberPASS and Subscriptions campaign to increase loyalty and trips at low incremental costs

Feb 2014 – Dec 2015 · 1 yr 10 mos

Jan 2010 – Jan 2012 · 2 yrs · Bangalore