Jan 2023 – Aug 2025 · 2 yrs 7 mos · Bengaluru, Karnataka, India · On-site

• At Juspay, I was fortunate to be part of Early teams in Mid Market and D2C vertical.
• Scaled Breeze D2C Checkout to 1000+ merchants
• Scaled Breeze Checkout to become 3rd Largest player with no marketing spends.
• Built a new BD team for D2C vertical
• Led all business functions such as Partnerships, Inbound & Outbound funnel and Marketing
• Was also part of Enterprise team in hunting and account Management functions, serviced large name brands parallely

May 2022 – Dec 2022 · 7 mos

• Marketing Key Account Manager for top brands such as Swiggy, Zomato, Dunzo, Zepto, Twid, Apollo etc.
• Managed a marketing budget (Cashback and offers) of ~1CR/Month to be used for User Acquisitions.
• Complete ownership of running Offers from budget to execution.
• Achieved m-o-m User acquisition targets and that too on a reducing CAC m-o-m.
• Product marketing for Lazypay Loans, executed many campaigns around loans to upsell the current base
• Reduced CAC by 75% without taking a major hit on acquisitions.

Jan 2022 – Apr 2022 · 3 mos

• Business Development for top brands offering BNPL checkout
• Offers campaigns to improve checkout share
• Product Marketing for BNPL
• Lazypay is part of PayU Credit operated by Naspers Group.

Jul 2021 – Nov 2021 · 4 mos · Greater Bengaluru Area · Remote

• Part of Enterprise Sales team.
• Actively reaching out to new D2C Merchants
• Assisting Sales Director in day to day sales operations.
• Sezzle is a BNPL Fintech with a presence in the USA and Canada.

Apr 2021 – Jun 2021 · 2 mos

• Improving customer-facing assets such as App, Whatsapp Bot, Chatbot.
• Benchmarking of services across the industry to suggest and improve existing features as well as adding new features.
• Working on improving backend integration to improve the adoption of digital assets.
• Improving visibility of BAGIC Apps through SEO.

Jan 2020 – Jan 2021 · 1 yr

• Higher Education - MBA from Management Development Institute

Dec 2017 – Nov 2019 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

• Analyst - Natwest Group, UK
• Member - Contact Centre - Guardian Insurance, US
• Account Manager - Midland Credit Management, US