Jul 2021 – Oct 2023 · 2 yrs 3 mos

• Responsible for scaled product education & adoption of G Ads for agencies, Smb’s & mid market clients.
• Responsible for driving CXO engagement and thought leadership around Google ads.
• Helped drive $Xmn in Ad revenue (CAGR 257%) through scaled marketing campaigns and activations such as Events, Scaled comms etc.
• Partnered extensively with the cross-functional teams to define go-to-market strategy for new Google Ad products such as PMAX, YouTube Shorts for SMB clients and agencies.

Mar 2019 – Jun 2021 · 2 yrs 3 mos

• Led creative, media strategy & execution for campaigns totalling upto $21mn.
• Helped shape GTM and launched Nest Lineup in India & Indonesia. Google Pixel devices in Singapore.
• Responsible for the 1st in country marketing campaign of Google One subscription service..
• Proposed a new performance marketing attribution model for Google devices reducing our CPA by 40%.
• Helped strike and execute co-marketing partnerships with the partners like ESPNcricinfo, Puravankara and Whirlpool reaching 40mn+ people fetching $4 Mn worth visibility.
• Led a global xfn effort to provide $1mn worth digital devices to 10K kids of medical workers helping provide them digital access for their continued learning during Covid.

Jul 2018 – Mar 2019 · 8 mos

• Marketing Manager for Google Hardware ( Google Pixel Phones)
• Responsible for successful Launch of Google Pixel 3 in Q4 2018
• Media and creative strategy, planning and execution involving TV, Print, Digital, social, search.
• Managed a referral and activation program aimed at upsell with Flipkart.
• Competitive landscaping study for first online only Google phone, Pixel 3A.

Apr 2017 – Apr 2018 · 1 yr

• Via Cognizant Business Consulting*
• Managed a 12 member project team to establish e-commerce for Estee Lauder umbrella brand in Thailand & Aveda sub-brand in Korea respectively estimated to drive 20% of overall sales in 1st year.
• Responsible for managing brand sites for APAC region for Estee Lauder brand liaising with multiple cross functional teams across regions

Apr 2016 – May 2016 · 1 mo

• Awarded Best Summer Intern working as a consultant and Helped Design a new service offering.
• Roles and responsibilities included :
• 1. Conduct Market Research and Gap Analysis to outline specific pain points in Digital.
• 2. Designed a new service offering to eliminate those point paints using Lean and design thinking principles to help companies go digital better
• 3. Build Real world use cases where this Service offering can be applied to extract tangible benefits for the business

Feb 2016 – Feb 2016 · 0 mo

• Designed and Documented a comprehensive SOP and Strategic roadmap for partnership's team of vision spring, working for providing better eye care for people at the bottom of the pyramid for their economic improvement.

Jun 2012 – May 2015 · 2 yrs 11 mos

• Ericsson on Contract through Wipro Technologies
• Roles and Responsibility included
• Helped Ericsson undergo digital transformation migrating their business services suite to cloud helping up-sell and win over new clients.
• Started as a developer in business services domain and progressed on management track to become Scrum master.
• Awarded H1 excellence award 2015.