Swapnil Malpathak

CEO

Pune, Maharashtra, India13 yrs 4 mos experience
Highly Stable

Key Highlights

  • Award-winning subscription growth with Sakal+
  • Propelled eSakal.com to #1 Marathi news platform
  • Forged strategic partnerships enhancing digital revenue
Stackforce AI infers this person is a Digital Media Executive with a focus on subscription growth and digital transformation.

Contact

Skills

Core Skills

Digital MediaProduct StrategyBusiness Development

Other Skills

Account ManagementAnalytical SkillsBrand AwarenessBrand DevelopmentBusiness Decision MakingBusiness StrategyCRMChange ManagementCommunicationCompetitive AnalysisContent MarketingContent StrategyCreative StrategyCustomer ExperienceCustomer Relationship Management (CRM)

About

As the Business Head for Digital Media at Sakal Media Group, I lead the complete Profit & Loss (P&L) for our dynamic digital vertical, driving strategy, innovation, and sustainable revenue growth across all digital properties. My core mandate involves overseeing business operations, product strategy, monetisation efforts, and user engagement, ensuring market leadership and successful digital transformation for one of India's leading regional media houses. I am passionate about leveraging digital innovation to expand audience reach, foster reader revenue, and drive profitability in the evolving media landscape. Key achievements under my leadership include: Award-Winning Subscription Growth: Successfully launched and scaled Sakal+ to exceed 22,000 paying digital subscribers, a pioneering achievement in regional media. This success was globally recognised with the prestigious Gold Award at the 2025 WAN-IFRA Digital Media Awards South Asia for 'Best in South Asia in Digital Subscription/Reader Revenue Project'. Market Leadership: Propelled eSakal.com to become the #1 Marathi news platform in India, attracting 13.05 million monthly active users (Comscore, Jan 2025), a testament to our robust digital product monetisation strategies. Strategic Partnerships: Forged key alliances, including an exclusive deal for native and video ads, significantly enhancing our digital advertising capabilities and unlocking new revenue streams. Digital Transformation: Championed digital product development and monetisation strategies that have driven significant growth and market share in the competitive digital media space. I am committed to building innovative digital products and strategies that resonate with users and deliver measurable business outcomes. Open to connecting with fellow digital leaders, media professionals, and innovators.

Experience

Sakal media group

2 roles

Business Head - Digital Products

Promoted

May 2021Nov 2025 · 4 yrs 6 mos

  • As the Business Head for Digital Media at Sakal Media Group, I lead the complete Profit & Loss (P&L) for our dynamic digital vertical, driving strategy, innovation, and sustainable revenue growth across all digital properties. My core mandate involves overseeing business operations, product strategy, monetisation efforts, and user engagement, ensuring market leadership and successful digital transformation for one of India's leading regional media houses.
SubscriptionsDigital MediaDigital Product DevelopmentCreative StrategyBrand AwarenessAccount Management+43

Digital Lead at Sakal Media Group / Digital Strategist

Jul 2018May 2021 · 2 yrs 10 mos

  • Currently heading the digital business at Sakal Media Group - developing businesses of the future centered on building local communities, around hyper local content and experiences, in local languages.
  • Identifying and building new businesses in the digital media, mobile entertainment and digital solutions space with profitable distribution & commercial models.
  • Helping the traditional media businesses evolve into a digital ecosystem by setting up a revenue driven state-of-the-art digital newsroom with a complete revamp of all systems and processes involved.
  • Established an internal digital marketing agency / creative agency model to service internal and external customers, media and non-media both.

Innoserv solutions pvt. ltd.

Marketing / CRM / Strategist - Digital Marketing / Website/ Offline Branding Design

Feb 2016Jun 2018 · 2 yrs 4 mos · Pune

  • Defining marketing strategies to achieve business goals of the firm and its clients mapped to Quarter and Annual targets.
  • Identifying new performance marketing synergies through a combination of Technology and
  • Analytics and creating custom pitches and strategies to clients basis these offerings.
  • Helping articulate the business value accruing from Technology and Analytics to clients through case studies and testimonials.
  • Conceptualizing & implementing ATL/BTL marketing initiatives for the firm and clients.
  • Supporting in client onboarding and servicing as per organizational needs.

Axiom studios llp

Business Development Manager

Mar 2015Feb 2016 · 11 mos · Pune Area, India

  • Marketing and Sales
  • Channel Partner development
  • Account handling and development

Itc limited

Area Executive

Jun 2012Mar 2015 · 2 yrs 9 mos · pune

  • Sales & Marketing Planning
  • Channel Sales, Dealer Development & Management
  • Market Research and Analysis
  • Client Development and Servicing
  • Competition and market share analysis

Education

Indian Institute of Management, Kozhikode

PROFESSIONAL CERTIFICATE PROGRAMME — DIGITAL STRATEGY AND TRANSFORMATION

Jul 2021Jan 2022

Indira School of Business Studies PGDM

PGDM — Marketing

Jan 2010Jan 2012

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