Jan 2025 – Present · 1 yr 2 mos · India · Remote

• 25 Yrs B2B SaaS. 9 Startups. 2 Unicorns. Scaled them in Enterprise and SME.
• US. India. APAC. $0 to $100 M cycles.
• Through Attention. Through Message. Through Channels.
• Builder. Always. Working 'Like a Founder'.
• Enterprise sales. Marketing. Product.
• #FrugalGTM: Scaling Revenues. Predictably. Consistently. Reduce failure risks with highly effective & cost efficient marketing and sales, targeting Enterprise CXOs/VPs.
• Enterprise Sales: 6x revenues, President's award
• Marketing: 40% revenue from Inbound leads (SEO, SEM, Email, Social); 25x campaign ROI
• Product Management: $0 to $100 M product revenues (multiple companies)
• Verticals: Agentic AI, Fintech, Sales tech, AdTech, Supply Chain tech, Global Trade tech, Commodities (own venture).
• Consistency - strategy and messaging for brand & lead acquisition through integrated multi-channel marketing, to fill the Top of Funnel. Consistently.
• Predictability - Higher quality conversations and messaging to Enterprise and SME prospects, leading to better Revenue outcomes. Predictably.
• "Measure What I Do, Do What I Can Measure"

Nov 2023 – Jan 2025 · 1 yr 2 mos · Pune, Maharashtra, India

• All things GTM to help scale B2B SaaS Insurtech/FinTech leader. Consistently. Predictably.
• Marketing: 40% revenue from Inbound leads (SEO, SEM, Email, Social)
• Consistency - Marketing strategy and consistent messaging across channels - inbound and outbound - for brand building and lead acquisition to fill the Top of Funnel. Consistently.
• Predictability - Higher quality conversations. messaging and enablement of the sales team to lead to better Revenue outcomes. Predictably.
• Helping Retention through product messaging experience for both app and admin consoles.
• "Measure What We Do,
• Do Only What We Measure"
• the basis of building the #GTMEngine for the #FullFunnel

Apr 2014 – Nov 2023 · 9 yrs 7 mos · Pune/Pimpri-Chinchwad Area

• Mindtickle is a global SaaS leader (Unicorn) in sales enablement technology
• Enterprise Sales: APAC, India, US - 6x revenues, President's award. Acquiring customers like J&J, Benetton, Astrazeneca.
• Marketing: APAC, India, US. 25x campaign ROI.
• Codified sales processes to replicate high impact interactions through product demos, emails, discussions across DMUs.
• Achieved 6x revenue growth by ensuring prospects understand MindTickle's value prop and impact on their revenues.

Jan 2011 – Mar 2014 · 3 yrs 2 mos · Pune/Pimpri-Chinchwad Area

• 3 years of entrepreneurship and consultancy venture.
• Built product strategy, analytics and provide solution consultancy, for multiple companies.
• Conceptualized and detailed a road-map in less than a month, for an online advertising network, that advised development of some assets and partnership with vendors for others.
• Provided comprehensive analysis to an online marketplace to ‘Build instead of Buy’ a ‘Recommendation engine’ using simple algorithms.
• Achieved 80% ROI for key customer.

Aug 2007 – Jul 2010 · 2 yrs 11 mos · US, India

• PubMatic is an Omni-channel Programming AdTech leader [NASDAQ: PUBM]
• As part of founding team. I delivered strategic functionalities like the advertising platform within six months, resulting in huge product differentiation for the SaaS product, and provided extensive inputs to ‘Go-to-Market’ strategies.
• Led the team responsible for the user experience, customer and partner networks’ requirements, through functionality delivery. Assisted the algorithm development team.
• Oversaw impression volume increase from 0.5 mn. per day to over 500 mn. per day reaching 35% of US population; Revenue grew from 0 to USD 15 mn.
• Focused on key revenue driving functionalities, competitors and potential partnerships.

Feb 2006 – Aug 2007 · 1 yr 6 mos · Mountain View, California

• Owned the requirements gathering program to distill algorithm needs from internal stakeholders and customers, for AOL’s core advertising optimization product – AdLearn.
• Helped build and deploy new algorithms into AdLearn, for all kinds of customer interactions – Impressions, Clicks and Actions (multiple types). Revenue grew from $ 400 mn to $ 650 mn

Jan 2004 – Jan 2006 · 2 yrs · Palo Alto, California

• Delivered ‘End to End visibility’ supply chain product globally for laptops, desktops impacting key metrics – reduction in Inventory levels and Order Cycle Time by 18% and 20%.
• Conducted financial diligence and product capabilities analysis of multiple companies, for 'Buy or Partner' decision.
• Ensured successful product delivery with customers and IT groups across 3 continents, from product concept to realization, and ensuring customer adoption.

Nov 2000 – Oct 2003 · 2 yrs 11 mos · San Mateo, California

• Successfully built the SaaS based Global Trade and Finance Management solution from a concept, managing customer requirements and implementation projects at multiple clients, and helped in the acquisitions to grow it.
• Demonstrated 60% savings in Order cycle time through usage of the TradeBeam product.

Sep 1999 – Aug 2000 · 11 mos

• • Part of team implementing ERP (SAP) at India’s largest oil company, Indian Oil Corp.

Jul 1991 – Jul 1998 · 7 yrs

• • Managed own business in manufacturing and supply chain in commodities.