Naila Kazi

Associate Partner

Dubai, United Arab Emirates11 yrs 9 mos experience

Highly Stable

Key Highlights

Scaled YouTube program to 20% market share.
Achieved 6× increase in brand awareness.
Spearheaded partnerships with 150+ global creators.

Stackforce AI infers this person is a growth marketer specializing in influencer marketing and brand management in the eCommerce sector.

Contact

Skills

Core Skills

Marketing StrategyBrand Management

Other Skills

AdvertisingAnti-piracyAttribution ModelingBiotechnologyBrand AwarenessBrand MarketingBrandingBranding & IdentityBusiness DevelopmentBusiness Model AnalysisBusiness StrategyCampaign DevelopmentCategory ManagementChannel StrategyCommunication

About

I'm a brand builder and growth marketer with a sharp focus on influencer ecosystems, creator-led campaigns, and high-impact partnerships. Currently leading global marketing at Directi, where I’ve scaled our YouTube program to own 20% share of view in the eCommerce space and launched one of the company’s biggest partnerships to date. With a background in both B2C and D2C marketing, I bring a full-stack approach - from GTM and positioning to performance and retention. My playbook blends creativity with accountability: I’ve launched products, built social channels from scratch, and driven multi-million reach campaigns with some of the most relevant creators in the space. At heart, I love building things that matter - to the business, to creators, and to customers.

Experience

Radix

Associate Director

Jul 2024 – Present · 1 yr 8 mos · Dubai, United Arab Emirates · On-site

🚀Spearheaded the influencer marketing program for .store domains - scaling it from ground zero to it's current dominant position in the ecommerce ecosystem - driving a 3x growth in NPV from marketing activations.
📈 Drove .store's ecommerce creator partnerships to capture a sizable share of the total category views establishing it as the go-to domain for ecomerce businesses, small business owners & solopreneurs.
📣 Partnered with 150+ global creators across eCommerce, side hustle, dropshipping and print-on-demand niches - from macro to micro influencers driving authentic, long-term endorsements.
📊 Designed growth infrastructure: funnel tagging, attribution modeling, offer experimentation, and creative QA to improve conversion and retention.
🎥 Enabled post-campaign asset reuse, fueling YouTube ads campaigns, while optimizing for scale

Influencer MarketingE-commerce StrategyGrowth InfrastructureAttribution ModelingMarketing StrategyBrand Management

Directi

Senior Brand Marketing Lead

May 2020 – Present · 5 yrs 10 mos · Dubai, United Arab Emirates

Co-owned traffic, sign-up, CAC, and aware user KPIs, increasing brand awareness 6× and marketing efficiency by +30%.
Led go-to-market strategy for the SAAS tool - Elevate.store, covering segmentation, positioning, onboarding flows, and lifecycle campaigns - boosting adoption among early-stage users.
Directed $1M+ annual marketing budget across paid media, content, SEO, influencer, and lifecycle marketing channels
Redesigned the brand’s strategy and relaunched the website, social media and comm. strat leading to a 90% jump in brand recall
Spearheaded marketing initiatives including content creation, campaigns, brand marketing/positioning, consumer marketing, digital marketing, brand partnerships, influencer/celebrity marketing across an annual budget of $1M
Realized 15+ creative & social partnerships to 10x integrated marketing moments with iconic influencers, creators & thought leaders leading to a 5% capture of the eCommerce YouTube universe
Increased marketing efficiency by 30% and brand awareness
Owned the strategy, launch and execution of the brand’s social channels currently at 100K followers

Go-to-Market StrategyBrand AwarenessDigital MarketingContent CreationMarketing StrategyBrand Management

Godrej interio

2 roles

Senior Brand Manager

Promoted

Sep 2019 – May 2020 · 8 mos

Managed P&L and product lifecycle for premium kitchen and wardrobe lines.
Launched two new products based on consumer insights, expanding market share in premium segment.
Developed ATL/BTL campaigns, retail channel strategies, and CRM systems, increasing NPS to 9+.
Oversaw digital presence including website redesign and social media content optimization.

Product Lifecycle ManagementCampaign DevelopmentDigital Presence ManagementBrand ManagementMarketing Strategy

Brand Manager

Jun 2016 – Sep 2019 · 3 yrs 3 mos

Red bull india private limited

Summer Intern

Apr 2015 – Jun 2015 · 2 mos

Key Account Management in the Modern Trade Business wherein studied the various business models and suggested the most suitable one thereby also developing a template for analysis of the feasibility of the key account.

Key Account ManagementBusiness Model AnalysisMarketing Strategy

Sydenham institute of management studies, research and entrepreneurship education

Marketing And Public Relations Coordinator

Jun 2014 – May 2016 · 1 yr 11 mos · Mumbai, Maharashtra, India

Handled the development of a new Brand Identity for SIMSREE including introduction of a Brand Manual, setting up a new website, enhancing efforts on digital and social media for SIMSREE.