Jan 2022 – Present · 4 yrs 2 mos

Aug 2021 – Dec 2021 · 4 mos · United States

Apr 2021 – Aug 2021 · 4 mos

Nov 2016 – Apr 2021 · 4 yrs 5 mos · Mumbai Area, India

Jun 2015 – Nov 2016 · 1 yr 5 mos · Mumbai Metropolitan Region

• Spearheading launch of multiple healthy food and beverage brands for India market. Products ranging from 100% coconut water, ready to drink coconut milk beverages, nutrition bars to premium health snacks.
• > Strategy:
• Plan all products’ launches in market. Plot product life cycle and brand arc for the brands’ journey in India market. Study consumer trends and conduct research to find emerging trends in beverage landscape.
• > Product Innovation:
• Conceive and present ideas for new, creative product options for expanding range, in line with growing trends. Working with partners (food technologist, co-packers) to check feasibility of making proposed products for not just India but global market.
• > Sourcing/Procurement:
• Part of sourcing team to source production locally for Juice and Coconut products.
• > Market Research:
• led extensive metro market research for findings on consumer behaviour and attitude towards new products, specifically those planned for launch in current beverage scenario.
• >Agency Handling:
• For all creative work development, digital media plan, PR plans, POSM development

Jan 2012 – Apr 2015 · 3 yrs 3 mos

• Handling Sprite: the No. 1 Sparkling Beverage Brand in India for past 3 years.
• > Brand Management:
• Developed effective short term & long term growth strategies to Deliver initiatives that helped achieve sustainable volume growth, share and preference metrics.
• > Marketing Communication:
• Digital: Spearheaded the Digital expansion for the brand for past 2 years.
• Launched arguably, India’s biggest User Generated Content driven digital campaigns Teen Till I Die (2013) & Sprite Till I Die (2014).
• Traditional Media (TV, Radio, Outdoor, Print):
• Built all communication material for Brand Campaigns for 2012, 2013, 2014- TVC’s, Radio, Creatives for OOH, Print media. Won Best ongoing campaign Effie’s for 2012.
• > New Product Launch
• Evaluated and prepared business case for launch of new product. Liasoned with multiple teams of R&D, Packaging, and Research for concept & product testing to offer best proposition + product as suitable for defined TG.

May 2010 – Jan 2012 · 1 yr 8 mos

• > Strategic Planning and Implementation:
• Handled largest territory, Region North (Raj, UP, J&K, Bihar, Jharkhand, North East).
• Continuously collaborated with bottling teams and impacted volumes to gain share through initiatives across ALL brands in the portfolio customized for each market.
• > Project Management:
• #1 Region with Highest no. of Consumer touch points for activation-intensive projects with stringent timelines often simultaneous. Also achieved volume impact amongst all regions in 2010, 2011 for multiple brand acts of Sprite, Fanta, Thums Up.

May 2008 – Jun 2010 · 2 yrs 1 mo · Greater Hyderabad Area

• > Sales Management
• Led a 25 member team to handle the 2nd largest unit for home solutions services in India. Achieved monthly, quarterly & annual targets on sales with strong focus on profitability of business.
• > Consumer Marketing
• Only vertical in company to interface directly with consumers. Promoted service through multiple methods; local media inputs, customer retentions, referrals to build future business streams. Managed Customer Satisfaction & benchmark scores: critical for business model.
• > New Product Development(NPD) & Research
• Co-ordinated across team to be first unit to drive product focus activations. Supported NPD- guided successful seeding of new products by pioneering product pilots for new paints and wall finishes.

May 2007 – Jun 2007 · 1 mo · NCR - National Capital Region,Delhi

• Project on Potential Mapping & Marketing plan for High Performance Computing(HPC) in India.
• Competitor analysis and market assessment.
• Pitched HPC solutions to clients like IIT (Delhi), Weather department of India.