Mayur Aras

Founder

New York City, New York, United States15 yrs 9 mos experience

Key Highlights

Founder of a unique CPG focused venture fund.
Over a decade of experience in brand management.
Expertise in mentoring high-potential CPG brands.

Stackforce AI infers this person is a Venture Capital expert with extensive experience in CPG brand management.

Contact

Skills

Other Skills

Cross-functional Team LeadershipProduct ManagementMarketing StrategyMarketingTeamworkCritical ThinkingAnalytical SkillsProblem SolvingBrand ManagementStrategyProject ManagementMicrosoft OfficeMarket ResearchMarket AnalysisManagement

About

Founder & Managing Director of Lucinda Capital. 10+ year CPG operator with deep experience leading brand and innovation at Chobani, Nespresso (Nestle), ALOHA, and Applegate (Hormel Foods).

Experience

Jubilee's super milk

Investor

Feb 2026 – Present · 1 mo

Habiza

Investor

Dec 2025 – Present · 3 mos

Khalo

Investor

Dec 2025 – Present · 3 mos

Transcendence coffee

Investor

Nov 2025 – Present · 4 mos

Bowlcut

Investor

Oct 2025 – Present · 5 mos

Lucinda capital

Founder & Managing Director

Jul 2025 – Present · 8 mos

Lucinda Capital is the only CPG focused venture fund that invests exclusively at the pre-seed stage.

Intro

Expert

May 2025 – Present · 10 mos

Leisure hydration

Investor

Apr 2025 – Present · 11 mos

Nguyen coffee supply

Investor

Apr 2025 – Present · 11 mos

Maazah

Investor

Mar 2025 – Present · 1 yr

Laurel's coffee

Investor

Dec 2024 – Present · 1 yr 3 mos

Bala enzyme

Investor

Dec 2024 – Present · 1 yr 3 mos

Modica

Investor

Dec 2024 – Present · 1 yr 3 mos

Firstlook 🤑

Member

Dec 2024 – Present · 1 yr 3 mos

Olipop pbc

Investor

Nov 2024 – Present · 1 yr 4 mos

The angel group

Member

Sep 2024 – Present · 1 yr 6 mos

The Angel Group is a growing community of industry pros and peers who invest in early stage CPG brands.

Sku

Mentor

Aug 2024 – Present · 1 yr 7 mos

Mentor and advisor for high potential brands within the nation's leading CPG accelerator

Applegate

2 roles

Senior Brand Manager

Promoted

Nov 2023 – Dec 2024 · 1 yr 1 mo

Brand Manager

Jul 2019 – Nov 2023 · 4 yrs 4 mos

Aloha

Brand Manager

Mar 2018 – Jul 2019 · 1 yr 4 mos · New York, NY

Nestlé nespresso sa

Assistant Brand Manager

Jul 2017 – Mar 2018 · 8 mos

Chobani

Assistant Brand Manager

Jun 2014 – Jun 2017 · 3 yrs · New York, NY

Pnc financial services group

Product Manager

Jun 2008 – Jun 2012 · 4 yrs · Greater Pittsburgh Area

Education

Penn State Smeal MBA Program

Master of Business Administration (M.B.A.)

Jan 2012 – Jan 2014

Penn State University

Bachelor of Science (BS) — Mathematics

Jan 2004 – Jan 2008

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