Jun 2021 – Jun 2025 · 4 yrs · Mumbai, Maharashtra, India

• Leading Marketing, Strategy & New Growth Initiatives for Retail business for 6500+ Retail outlets of Nayara Energy (formerly Essar Oil).
• Spearheading Non-fuel retail business.
• Under the Non-Fuel Retail business, added 4 types of convenience store models N:Route & Cafe, refreshed lubricant strategy & launched Auto Care Centers, Revenue from new initiatives Projected 500+ CR.
• Launched Nayara Retail Outlets with differentiated CVP, Revamped Fleet loyalty (B2B). Launched industry’s first tactical Consumer properties i.e. Maha Bachat Utsav & Sab Ki Jeet Guaranteed-100% digital led to increase in volume by 4%.

Aug 2019 – Jun 2021 · 1 yr 10 mos

• Vice President and CMO at More Retail Ltd (Formerly Aditya Birla Retail Ltd), leading marketing function, Strategy & Growth initiatives, responsible for driving revenue for all formats, also responsible for brand strategy, media, communication strategy, consumer insights and analytics. Launched New Value Format More Hypermart with everyday low prices supported by everyday low cost model. Successfully launched 11 stores and put the model to scale. Conceptualized and Launched customer Loyalty program ClubMore & Advanced CRM Program based on cutting edge analytics and behavioral segmentation - improved customer retention by 15%.
• Launched Omnichannel Retail with 5 top markets - Market share increase by ~5% within one year of launch.

Sep 2016 – Jul 2019 · 2 yrs 10 mos

• Profit Center in-charge of Supermarkets business of east India. handling a turnover of 300+ crores and employee strength of over 900+. Developing & Implementing business plans & strategies.

Mar 2014 – Aug 2016 · 2 yrs 5 mos

• Responsible for leading marketing function (branding, ATL/BTL, visual merchandizing and special projects – business strategy), part of leadership team handling business size of 2100Crs+ 500 stores, leading the brand building through strong consumer reach via TV, print, radio, digital & BTL/clutter breaking in -store VM. Created new brand architecture & brand identity for “More Supermarkets” – QUALITY 1ST (created through identifying relevant need gaps & filling it through differentiated proposition), have set up a very strong consumer insights, Net promoter score & Advocacy function, leading loyalty & data analytics – Club more program, have turnaround 70 Loss making stores to positive EBIDTA. Consistently double digit growth in number of bills from last 2 years.

Mar 2013 – Mar 2014 · 1 yr

• Responsible for leading overall business P&L, NPDs, assortments planning ,marketing & supply chain for own brands, Grew business by 31% YOY FY14 with an EBIDTA improvement of 4.5%. Launched 82 new products (home & personal care) with differentiated propositions. Reduced COGS by 7.5% through operating efficiencies & raw material vendor consolidations. Increased share of own brands through clutter breaking ATL/BTL activations & NPDs.

Jan 2012 – Mar 2013 · 1 yr 2 mos · Gurgaon, India

• Leading marketing department for Chicco India all BUs, responsible for category assortment, pricing relevant to Indian context. Other key task was to grow brand awareness & penetration through creating awareness in TV, prints, radio & digital, all this in line with global brand imagery. Grew top line by 38% YOY & improved GP by 7%. Made 5 year long range strategic business plan, developed & launched global skin care line (baby Moments) & taken significant share in top 10 metros among other baby care brands. Reduced COGS by 5% through import efficiencies & optimizing supply chain. Had various strategic tie-ups & marketing alliances with industry partners for improving reach & penetration: Huggies, Lifecell & Child magazine. Launched various brand activation like maternity kits, doctor clinic activations for generating professional endorsements for brand.

May 2011 – Jan 2012 · 8 mos · Gurgaon, India

• Category management for Nursing & Skincare for Chicco India.
• Developing category roadmap with media planning & buying for Nursing & Skincare.
• New product development specific for Indian market

Apr 2009 – May 2011 · 2 yrs 1 mo

• 1st 5 month were in the US on international stint leading the new product development of Hercules, & later worked on Johnson baby – premium line & responsible for increasing market share through New product launches based on need gaps analysis & strong consumer reach via ATL/BTL, digital & doctor endorsement programs. Generated claims like recommended by 90% doctors, successfully launched new product lines baby sleep time, Wipes & Top to Toe. Collaborated with associations like Indian Academy of Pediatrics & Gynecology associations for various social marketing programs.

Feb 2004 – Mar 2009 · 5 yrs 1 mo

• Responsible for sales of J&J product in Delhi & Rajasthan, launched various new products in the regions, has been instrumental in getting many government tender & key accounts, received most prestigious sales award Millennium club achiever for highest growth in the territory for 3 consecutive years also called (Fast runner club). Organized various trade shows & activations programs for building brand connect with local distributors & consumers. Doubled the distribution network in Rajasthan.