Aug 2023 – Dec 2023 · 4 mos · Noida, Uttar Pradesh, India · Remote

• Developing marketing plans and strategies for cloud-based services and products. conduct market research to identify customer needs, trends, and preferences.
• Create and execute effective marketing campaigns and events to generate leads and enhance brand awareness. Collaborate with cross-functional teams to ensure ABM marketing efforts are in perfect alignment with business objectives.
• Generate educational and engaging content such as whitepapers, case studies, and blog posts for target customers. Manage social media accounts, email marketing campaigns, paid advertising and other digital marketing channels.
• Track and analyze marketing metrics to measure campaign success and identify areas for improvement.
• Cultivate relationships with industry influencers and thought leaders.
• Also efficiently manage budgets and resources for optimal use of marketing funds.

Nov 2019 – Aug 2023 · 3 yrs 9 mos · Pune, Maharashtra, India · On-site

• Successfully managed the marketing for BTCs, managing both B2B and B2C segments, leading a team of 20+ executives.
• Conducted comprehensive market research, developed and implemented effective Go-to-Market strategies, managed events, led digital marketing campaigns, and analyzed channels such as social media, and email marketing campaigns for continuous optimization.
• Optimized CPL and CPW budget, managed relations & designed quarterly marketing plans for channel partners and stakeholders, collaborated with cross-functional teams, and designed effective collateral.
• Recruited and trained 100+ executives at various BTC locations. generated 10,000+ leads and 3,500 walk-ins, which in turn resulted in revenue exceeding 2 Crore

Jan 2019 – Jul 2019 · 6 mos · Nagpur, Maharashtra, India

• -Developed and implemented the B2B marketing and sales strategies in the market, handling the 3 districts, successfully gathered customer requirements, drove brand growth, new product lunch and increased revenue by promoting the brand.

Aug 2018 – Jan 2019 · 5 mos · Amravati, Maharashtra, India

• Managing a team of four service engineers to ensure high-quality customer service and support.
• Collaborated with local distributors to drive sales development initiatives, conduct
• Marketing Activity for new product lunch events and GTM strategies
• as per customer requirements for analyzing the product specification, involved in market research and customer feedback to improve product marketing and product development.