Indrani Das — Product Marketing Manager
With 15+ years of experience in product marketing. I specialize in building and scaling-up marketing functions with a sustainable foundation of data-driven strategies and efficient processes. From leading product marketing strategies, positioning and messaging, overseeing market research, competitive analysis to developing and executing GTM plans, and managing a team of marketing professionals. I work closely with cross-functional teams including product development, sales, customer support and analyst relations to drive product adoption and market growth. Additional tasks include supporting ABM, sales enablement initiatives, demand gen campaigns, content marketing, SEO, social media, and public relations. Qualifications Experience in Product Marketing and Marketing Strategy Strong background in Market Research and Competitive Analysis Proficiency in Developing and Executing Go To Market Plans Leadership skills with experience in managing and mentoring a team Excellent written and verbal communication skills Ability to work collaboratively with cross-functional teams Masters degree in Business Administration, Marketing (major) and Finance (minor) Experience in the SaaS, information technology, ecommerce, tax automation industry
Stackforce AI infers this person is a seasoned Product Marketing professional in the SaaS and eCommerce sectors.
Location: Pune, Maharashtra, India
Experience: 12 yrs 6 mos
Skills
- Product Marketing
- Marketing Strategy
- Brand Management
- Marketing Management
- Market Research
- Account Management
- Media Buying
- Project Management
- Engineering
Career Highlights
- Over 15 years in product marketing expertise.
- Proven track record in data-driven marketing strategies.
- Strong leadership in managing cross-functional teams.
Work Experience
iMocha
Senior Product Marketing Manager (1 yr 4 mos)
Bitwise India
Senior Brand and Marketing Manager (1 yr 3 mos)
Avalara
Marketing Manager (3 yrs)
Vayana Network
Marketing Manager (7 mos)
Clique Communications Group (Clique)
Key Account Manager & Media Buying Specialist (5 yrs 3 mos)
Amrit Cement Industries Ltd.
Assistant Project Engineer (1 yr 1 mo)
Education
Master of Business Administration - MBA at Symbiosis Centre For Management and Human Resource Development
B.E at St. Vincent Pallotti College of Engineering & Technology
Science at Techno India University
at South Point High School, Kolkata