Indrani Das

Product Marketing Manager

Pune, Maharashtra, India12 yrs 6 mos experience
Highly Stable

Key Highlights

  • Over 15 years in product marketing expertise.
  • Proven track record in data-driven marketing strategies.
  • Strong leadership in managing cross-functional teams.
Stackforce AI infers this person is a seasoned Product Marketing professional in the SaaS and eCommerce sectors.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyBrand ManagementMarketing ManagementMarket ResearchAccount ManagementMedia BuyingProject ManagementEngineering

Other Skills

Advertising CampaignsAnalyticsB2B MarketingBrand AwarenessBusiness DevelopmentBusiness Growth StrategiesBusiness-to-Business (B2B)CRMClient RelationsClient ServicesCompetitive AnalysisContent ManagementContent StrategyCopywritingCross-functional Team Leadership

About

With 15+ years of experience in product marketing. I specialize in building and scaling-up marketing functions with a sustainable foundation of data-driven strategies and efficient processes. From leading product marketing strategies, positioning and messaging, overseeing market research, competitive analysis to developing and executing GTM plans, and managing a team of marketing professionals. I work closely with cross-functional teams including product development, sales, customer support and analyst relations to drive product adoption and market growth. Additional tasks include supporting ABM, sales enablement initiatives, demand gen campaigns, content marketing, SEO, social media, and public relations. Qualifications Experience in Product Marketing and Marketing Strategy Strong background in Market Research and Competitive Analysis Proficiency in Developing and Executing Go To Market Plans Leadership skills with experience in managing and mentoring a team Excellent written and verbal communication skills Ability to work collaboratively with cross-functional teams Masters degree in Business Administration, Marketing (major) and Finance (minor) Experience in the SaaS, information technology, ecommerce, tax automation industry

Experience

Imocha

Senior Product Marketing Manager

May 2022Sep 2023 · 1 yr 4 mos

Product MarketingMarketing Strategy

Bitwise india

Senior Brand and Marketing Manager

Feb 2021May 2022 · 1 yr 3 mos · Pune, Maharashtra, India

Brand ManagementMarketing Strategy

Avalara

Marketing Manager

Jan 2018Jan 2021 · 3 yrs · Pune Area, India

Marketing ManagementMarket Research

Vayana network

Marketing Manager

May 2017Dec 2017 · 7 mos · Pune Area, India

Marketing ManagementMarket Research

Clique communications group (clique)

Key Account Manager & Media Buying Specialist

Feb 2012May 2017 · 5 yrs 3 mos · Pune Area, India

Account ManagementMedia Buying

Amrit cement industries ltd.

Assistant Project Engineer

Dec 2010Jan 2012 · 1 yr 1 mo · Kolkata, India

Project ManagementEngineering

Education

Symbiosis Centre For Management and Human Resource Development

Master of Business Administration - MBA — Marketing & Finance

St. Vincent Pallotti College of Engineering & Technology

B.E — Electrical Engineering

Techno India University

Science

South Point High School, Kolkata

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