Aneesha Pillai — Co-Founder
I never thought I’d be designing shoes… for dogs. Especially since I had little interactions with pets before this. But life’s weird like that. One moment, you're building an air purifier, the next, you're knee-deep in dog paws, talking to 300+ pet parents about fur, muddy floors, and chewed-up shoes. Somewhere along the way, we fell in love with their pets and ended up creating Zoof Pets instead. Zoof isn’t just another pet brand—we’re mad scientists in the world of dog gear. We design everything in-house, manufacture in-house, and sell directly to pet parents. Every product comes from real struggles pet parents face. Senior dogs slipping on floors? We made high-grip shoes that actually stay on (which, by the way, is way harder than it sounds). Indies escaping harnesses like little Houdinis? We built one just for them. We don’t just make products—we engineer solutions. And my job? I handle all things marketing—figuring out how to get pet parents to not just see Zoof, but trust it. Just like our products, our marketing is one big experiment. We believe in lean marketing, bootstrapping, and outsmarting algorithms instead of outspending them. We don’t fit the VC mold (not by a long shot)—mostly because we’re a little allergic to panic-driven revenue goals and prefer building profitably, step by step. So, if you like product-first brands, scrappy marketing experiments, or just want to discuss why dogs refuse to walk in new shoes, let’s connect!
Stackforce AI infers this person is a B2C product innovator in the pet products industry with a strong focus on brand strategy.
Location: Mumbai, Maharashtra, India
Experience: 17 yrs 6 mos
Skills
- Start-ups
- Business Strategy
- Product Design
- Manufacturing
- Product Development
- Product Engineering
- Brand Strategy
- Content Marketing
- Digital Transformation
- Educational Program Development
- Financial Analysis
- Customer Research
Career Highlights
- Co-founded a successful pet product brand.
- Expert in building brand trust through innovative marketing.
- Experienced in digital transformation and emerging technologies.
Work Experience
Zyme Digital
Founder & Creative Director (3 yrs 9 mos)
Zoof Pets
Co-Founder (6 yrs 8 mos)
Future Foundry
Co-founder (4 yrs 5 mos)
Startup Leadership Program
Fellow (1 yr 1 mo)
Education Debunked
Co Founder (1 yr 6 mos)
J.P. Morgan
Credit Analyst (2 yrs)
Idea Cellular Ltd
Internship for 8 weeks (2 mos)
Placement committee - JBIMS
Student Placement Coordinator (1 yr 8 mos)
Tech Mahindra Ltd.
Technical Associate (1 yr 1 mo)
Education
Master of Business Administration (M.B.A.) at Jamnalal Bajaj Institute of Management Studies (JBIMS)
Bachelor of Engineering (B.E.) at University of Mumbai
