Jun 2023 – Present · 2 yrs 9 mos

• Helping creators, entrepreneurs and startups with growth hacking: Organic and Paid
• Performance Marketing
• Conversion & Revenue-Led Influencer Marketing
• Social Media Growth Hacking

Jun 2022 – Aug 2022 · 2 mos

• Was selected as Linkedin's Top creator for their first ever creator accelerator program in India.

May 2020 – May 2020 · 0 mo

• Formulated the brand positioning and messaging strategy
• Led the launch of a new vertical in the business: identified and researched about the target audience; developed brand awareness and social media strategy; designed and launched Instagram Page @houseitt_partners
• Introduced and designed the Brand Mascot named “Shelter Paaji”

Apr 2020 – Sep 2020 · 5 mos

• Managed: Growth, Marketing, Content, Product and People
• Skills: Business Strategy, Email Marketing, Content Strategy, Content Creation, Community Management, Automation, Data Scraping, WordPress.
• Introduced and implemented automated multi-channel communication mechanism for 20,000+ workshop attendees leading to 73% completion rate
• Created, implemented and managed Customer Activation by designing Email Campaigns with A/B testing of subject lines
• Developed creatives and video content for paid social with A/B testing, Multivariate testing and funnel testing to continuously improve ROAS.
• Crafted the Customer Value Journey for the Giveaway worth of 2 Crore+ using Vyper.io which witnessed 353,388 page views and 32,105 entries
• Ideated and tested various Growth Experiment to improve the customer activation by using a combination of tools.

Jul 2019 – Dec 2019 · 5 mos

• TOASTMASTERS INTERNATIONAL is a non-profit educational organisation which facilitates public speaking and leadership skills- functioning in 16800+ clubs in 143 countries since 1924
• Organized and coordinated with each Elective Committee Member to ensure the successful management of International Competitions and events
• Mentoring and training the members to develop confidence in public speaking and helping them to progress in their journey as a Toastmaster

May 2019 – Apr 2020 · 11 mos

• Managed: Marketing, Branding, Content, Campaigns, Media Relations, Growth, Product & People
• Skills: Social Media Marketing, Content Strategy and Content Creation (Video Editing and Graphic Designing ), Copywriting and WordPress
• Spearheaded a team of 60 members across Content Development, Media, Website, and Design, driving increased brand awareness & brand identity
• Formulated and executed the Social Media Strategy after analyzing the user behavior and understand the platform algorithm (Impressions: 14,50,000 & Engagements: 38,000)
• On-Ground Initiatives: Awareness Camps on Menstrual Hygiene and Waste Disposal; Workshops and Exhibitions to create offline hype and engagement
• Designed and Launched the official website www.cdfsrcc.in (SEO optimized and mobile responsive)
• Directed Product launch and Crafted brand strategies for RIVAAYAT- a venture into terracotta pottery; identified new markets that led to achieving the total revenue of 6-figures in a period of just 4 months; out of total revenue 15.6% came from online sales
• Ideated, designed, and launched the Instagram Page of Rivaayat @rivaayat.pottery
• Designed and executed integrated marketing campaigns; deployed ‘Moment Marketing’ to ensure the success of a fundraiser of INR 2,50,000
• Crafted branding and promotional strategies; end-to-end marketing plan for ESSCENT- a flower-based incense sticks.
• Launched Instagram Handle @esscentlife, Managed E-Commerce Listings, and showcased the products at various exhibitions that increased sales by 265 %

May 2019 – Apr 2020 · 11 mos

• ‘Dream Libraries’ are set up for underprivileged students to ensure proper education for students by facilitating free library access for all
• Led a team of 60 members to implement the project in 6 schools by donating 4200+ books with 1800+ students as beneficiaries
• Project covered by leading daily nationals such as HT City (Print & Digital), JK 24X7, Deshgatha, and various university-specific news portals

Aug 2018 – May 2019 · 9 mos

• Connecting Dreams Foundation is a not-for-profit organization working towards the empowerment of women and youth in urban slums of Delhi NCR and rural parts of India through entrepreneurship.
• Ideated and implemented a self-sustainable entrepreneurship model on the problem of menstrual hygiene by establishing a low-cost supply chain of sanitary napkins and impacting over 500 women in the urban slums of Delhi NCR.
• Engaged in a crowdfunding campaign to raise over 1.5lakhs in just 30 days.
• Ideated and executed various online and offline campaigns to ensure community engagement.

Jan 2019 – Feb 2019 · 1 mo · New Delhi Area, India

• SRCC Business Conclave is the largest undergraduate fest spread across 3 days receiving 8000+ registrations from institutions like IIM A-B-C, FMS and others.
• Co-engineered, designed and conducted 2 preliminary and 6 on campus rounds of the flagship event hosting 950+ participants with an increase of 60% from previous year
• Partnered with American Express, Autogram, etc. for the successful execution of the event.

Aug 2018 – May 2019 · 9 mos

• Conducted and structured a 4-day Photoshop Workshop for 200+ students from all across India.
• Managed a 7-Day Fest, comprising a mix of intellectual events flaunting a footfall of 1500 students.
• Designed 20+ infographics and created 10+ videos which had combined Impressions of 10,00,000 and Engagements of 2,50,000.

Aug 2018 – May 2019 · 9 mos

• Successfully managed 5 diverse events (aggregate 2550+ registrations) under EXIMUS, the flagship event of the E-Cell (footfall of 2000+ people)
• Designed 25+ Marketing Communication creatives & videos as a part of the content strategy (7,20,000 Impressions & 25,000 Engagement)