Shreeya Roy

CEO

Gurgaon, Haryana, India13 yrs 8 mos experience

Highly Stable

Key Highlights

Proven track record in retention marketing and growth strategies.
Led CRM and loyalty initiatives at Nykaa.
Expertise in data-driven marketing and strategic planning.

Stackforce AI infers this person is a Growth Marketing Strategist with expertise in CRM and data-driven marketing.

Contact

Skills

Core Skills

Retention MarketingGrowth StrategyCrm ManagementLoyalty ProgramsCrm StrategyCustomer RetentionAnalyticsCustomer EngagementBusiness StrategyMarket AnalysisStrategic PlanningRevenue ManagementDemand ForecastingRetail Strategy

Other Skills

CleverTapStakeholder ManagementCross-Channel MarketingCross-functional Team LeadershipData-driven MarketingCoachingRetentionsAnnual PlanningCritical ThinkingStrategic EventsCustomer Segmentation StrategyPositioning (Marketing)Marketing CampaignsProblem SolvingPivot Tables

About

Aditya Birla Scholar - 2011-12

Experience

13 yrs 8 mos

Total Experience

4 yrs

Average Tenure

1 yr 11 mos

Current Experience

Nykaa

4 roles

AVP II - Retention Marketing & Growth

Mar 2022 – Oct 2024 · 2 yrs 7 mos

Leading Loyalty, CRM and CLM verticals of Marketing, as a part of the Growth pod

CleverTapStakeholder ManagementCross-Channel MarketingCross-functional Team LeadershipData-driven MarketingCoaching+14

AVP - Head, CRM and Loyalty

Promoted

Jan 2019 – Nov 2022 · 3 yrs 10 mos

CleverTapStakeholder ManagementCross-Channel MarketingCross-functional Team LeadershipData-driven MarketingCoaching+14

Assistant Vice President - CRM

Jan 2018 – Jan 2019 · 1 yr

CleverTapStakeholder ManagementCross-Channel MarketingData-driven MarketingCoachingRetentions+12

Senior Manager - CRM & Analytics

Oct 2016 – Dec 2017 · 1 yr 2 mos

CleverTapStakeholder ManagementCross-Channel MarketingData-driven MarketingCoachingRetentions+12

Lodha group

Associate General Manager - Strategy

May 2013 – Sep 2015 · 2 yrs 4 mos · Mumbai Area, India

Lead Business Strategist, for 15% of the organisation's revenue portfolio of 2300 Cr. annually - specifically for premium and luxury projects in domestic and international markets. Part of CMO & Deputy MD's strategy team.
AOP charting | Go-to-Market Strategy | Sales Activation Strategy & Planning | Pricing | Channel mix planning | Consumer promotions | Trade Sales R&R | Policy making & compliance | Product Life cycle Planning | Driving key top-line metrics

Stakeholder ManagementData-driven MarketingAnnual PlanningCritical ThinkingStrategic EventsCustomer Segmentation Strategy+8

M. h. alshaya co.

MBA Intern - Internal Consultant (Retail)

Apr 2012 – May 2012 · 1 mo · Kuwait

Improved demand forecasting to boost sales & supply chain flexibility for multiple differentiated retail brands
Brands: The Body Shop, MAC, Boots, Bath & Body Works, Victoria’s Secret and Potterybarn
Developed a forecasting model by identifying influential factors for individual brands and product lines and consolidating across businesses
Validated the model through Multiple Regression Analysis with real business data

Stakeholder ManagementData-driven MarketingAnnual PlanningCritical ThinkingStrategic EventsCustomer Segmentation Strategy+8

Maruti suzuki india limited

Assistant Manager - R&D

Aug 2009 – Jun 2011 · 1 yr 10 mos · Gurgaon, India

R&D Manager with the HVAC team
Part of the Design Team of Maruti’s flagship project Model T - the 1st in-house developed car released in Oct’12 as the New Alto 800
Designed & implemented a completely new heater unit for Maruti Omni to comply with the latest international regulations
Implemented Kaizen and saved costs by optimizing design & manufacturing processes

Positioning (Marketing)Pivot TablesDemand ForecastingRetail Strategy