Oct 2020 – Jun 2021 · 8 mos · Bangalore Urban, Karnataka, India

Feb 2019 – Oct 2020 · 1 yr 8 mos

• APAC & Indian Markets Leadership: Spearheaded product marketing efforts, driving growth and brand visibility across the APAC and Indian markets.
• Demand & Lead Generation: Successfully generated demand through online channels, integration partners, resellers, and marketplaces, contributing to a strong lead pipeline.
• Market Opportunity & KPI Achievement: Partnered with sales teams to identify market opportunities across geos, ensuring consistent achievement of key performance indicators (KPIs).
• Content Strategy & Creation: Led a comprehensive content strategy encompassing organic, paid, social media, email marketing, and marketplace channels. Produced high-impact webinars, white papers, podcasts, and case studies to engage target audiences and elevate brand awareness.
• ICP management: Conducted client interviews to gather market intelligence, identify pain points, and create compelling case studies that enhanced client retention, PR efforts, and brand advocacy.
• Competitive Analysis & Adaptive Strategy: Maintained a deep understanding of the competitive landscape, providing ongoing product feedback and developing adaptive strategies to stay ahead in the market.
• Strategic Collaboration with Founders: Collaborated with founders to design and execute marketing roadmaps, reinforcing the brand's leadership in the cloud technology space.
• Team Leadership & Cross-Functional Management: Managed teams of SEO experts, content writers, developers, and creative freelancers, ensuring seamless execution of integrated marketing campaigns.
• Sales Enablement & Funnel Optimization: Created sales enablement materials and spearheaded webinar and podcast initiatives, significantly shortening sales cycles and improving funnel conversions.
• Global Reseller Support: Empowered international resellers by providing localized marketing collateral, creative assets, and relevant market intelligence to drive local market success.

Feb 2019 – Aug 2019 · 6 mos

Mar 2018 – Feb 2019 · 11 mos · Bengaluru Area, India

Sep 2017 – Feb 2018 · 5 mos · Bengaluru Area, India

• Account Management: Managed key accounts for brands such as Maruti Suzuki, Infosys, IndiaMart, Mfine, HDFC (CSR), WASH United, Dr. Wiesner, and WorldReader.
• Strategic Marketing & Consumer Insights: Identified customer needs, collaborated with digital and traditional channels, analyzed consumer behavior patterns, and developed market segmentation, targeting, and positioning strategies.
• Campaign Highlights:
• Maruti Suzuki Auto Expo 2018: Led the #PehniKya campaign, a CSR initiative promoting seatbelt safety.
• WorldReader #ReadToKids: Directed the pilot project in Delhi, achieving widespread outreach.
• WASH United #MenstrualHygieneDay: Managed a campaign that sparked thousands of conversations on menstrual hygiene.
• Dr. Wiesner #Smartwash: Launched the first-of-its-kind automated toilet seat campaign.
• IndiaMart Social Campaign: Drove a successful social media campaign, generating significant leads and positive brand impressions.
• Mfine Online Consultation: Launched the online consultation campaign, positioning the brand as a leader in digital healthcare.
• Business Development & Marketing: Oversaw overall business development and marketing activities, driving growth and brand visibility.
• Market Opportunity Analysis: Conducted proactive opportunity analysis by staying informed of market trends and competitor activities to increase market share.
• Client Relationship Management: Ensured high client satisfaction through effective relationship management and service excellence.
• Brand Strategy Development: Devised and refined brand strategies in alignment with clients’ business goals, ensuring impactful results.
• Creative Process Expertise: Deeply familiar with the creative process and timelines for producing content across various media, including TV commercials, digital AVs, films, radio, print, and BTL (Below The Line) activities.

Sep 2015 – Sep 2017 · 2 yrs · Bangalore Urban, Karnataka, India

Jan 2015 – Jul 2015 · 6 mos · Bengaluru, Karnataka, India · On-site

Aug 2014 – Jan 2019 · 4 yrs 5 mos · Bangalore Urban, Karnataka, India

Oct 2013 – Jan 2015 · 1 yr 3 mos

Apr 2012 – Oct 2013 · 1 yr 6 mos

• Brand management

Apr 2011 – Mar 2012 · 11 mos

• Brand management

Dec 2010 – Apr 2011 · 4 mos