Jan 2025 – Present · 1 yr 2 mos · Greater Hyderabad Area · On-site

• Building the next AI unicorn, one step at a time. Establishing the marketing A-team and setting up the marketing organization from the ground up for Covasant, implementing marketing strategies that position us strongly as pioneers and leaders of Agentic AI-led Services as Software delivery, while keeping customer centricity at the core of everything we do.

Jul 2022 – Dec 2024 · 2 yrs 5 mos · Hyderabad, Telangana, India · On-site

• At Forrester, I partner with CMO clients to transform their marketing initiatives, leveraging our research-backed frameworks to drive business growth. My focus spans building high-performance teams, developing robust marketing strategies, and orchestrating integrated campaigns that blend traditional and digital approaches.
• My research explores critical areas that shape modern marketing leadership: organizational design, skill development, technology adoption, and customer experience optimization. I help CMOs navigate the evolving digital landscape and its impact on buyer behavior, market dynamics, and competitive strategies. I share insights through speaking engagements at national and international events, and provide strategic advisory sessions to C-suite executives and marketing teams on their key priorities.
• My Forrester Blog - https://www.forrester.com/blogs/the-future-of-genai-is-increasingly-agentic/

Sep 2018 – Jul 2022 · 3 yrs 10 mos · Hyderabad, Telangana, India · On-site

• As Global Marketing Head at Cigniti, reporting to the CEO, I drive comprehensive marketing initiatives for the services portfolio across industries and product marketing for BlueSwan™, the company's proprietary IP. This period marked significant revenue growth for Cigniti, with the business expanding multiple times over eight years through collaborative marketing initiatives and strong team development.
• Together with a talented group of marketing professionals, we transformed Cigniti's market presence through an integrated approach. Our collective efforts spanned brand building through digital presence, industry events, and thought leadership, while nurturing meaningful relationships with key industry analysts including Gartner, Forrester, Everest and Nelson Hall.
• The role involved orchestrating sophisticated ABM strategies and optimizing our MarTech infrastructure to enhance marketing efficiency. Also handled investor relations, working alongside the CFO to engage with the investor community, while also focusing on talent branding initiatives. A particularly meaningful initiative was Project Cignificance, our CSR program that brought together employees, clients, and NGOs for driving phenomenal social impact.
• These collaborative efforts resulted in consistent pipeline growth, enhanced brand consideration, and stronger market positioning, contributing to Cigniti's evolution into a recognized leader in the quality engineering space.

Jun 2014 – Sep 2018 · 4 yrs 3 mos · Hyderabad, Telangana, India · On-site

• Joined to head Marketing for Gallop Solutions, a subsidiary of Cigniti. Established the marketing function ground-up, drove multiple innovative interventions which led to Gallop growing 4X in 3+ years, post which Gallop was merged into Cigniti and I took over as the CMO and Head of Global Marketing for Cigniti.

Feb 2014 – Jun 2014 · 4 mos · Hyderabad, Telangana, India · On-site

• Joined Tata Business Support Services to lead the Digital Marketing efforts at the organization.

Oct 2009 – Feb 2014 · 4 yrs 4 mos · Bhubaneshwar, Odisha, India · On-site

• Joined Mindfire Solutions as the Head of Marketing, to establish e-marketing (now called Digital Marketing), position brand Mindfire strongly in the minds of target audience. Also donned the hat of a Sales person for almost 2 years. Boomeranged into Marketing, as a business need, and now armed with the knowledge of what Sales expects from marketing. This time, it was a match made in heaven. Discovered my love and passion for marketing in Mindfire. Influenced company growth by almost 6X in 5 years with Mindfire.

May 2009 – Oct 2009 · 5 mos · Mumbai, Maharashtra, India · On-site

• Led the Rashtriya Swasthya Bima Yojana (RSBY) project implementation (A Govt of India initiative to bring free health insurance to millions of underprivileged Indian families below the poverty line) at FINO post my MBA from SPJain Singapore. Immensely grateful for the opportunity provided by Suneel , CTO at FINO, to be a part of this grand initiative and vision as the core team driving the technology implementation of the project.

Feb 2006 – May 2008 · 2 yrs 3 mos · Middletown, Connecticut, United States · On-site

• Working at Aetna, client of Infosys. Worked in the Health insurance space across multiple areas of the business, as the technology partner of Aetna to drive transformation across Provider, Underwriting, Claims, Member, Cheque processing and many other applications. Also was in the early teams to adopt automation testing over manual testing, using QTP.

Jun 2003 – Feb 2006 · 2 yrs 8 mos · Greater Bengaluru Area · On-site

• Joined Infosys as a Software engineer in the lavish Bangalore campus. Worked in Health insurance space for multiple leading organizations in the US. Technology - Mainframes. Well versed with COBOL, JCL, DB2, CICS, and Rexx.