Anuj Adhiya 📈

Co-Founder

Arlington, Massachusetts, United States27 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in growth strategies for early-stage startups.
  • Proven track record in implementing successful growth programs.
  • Experienced mentor for tech entrepreneurs and startups.
Stackforce AI infers this person is a Growth Strategist specializing in early-stage startups and mentorship.

Contact

Skills

Other Skills

AnalyticsBloggingBusiness Process ImprovementBusiness StrategyCRMCommunity EngagementCommunity ManagementContinuous ImprovementConversion OptimizationCross Functional Relationship BuildingCross Functional Team BuildingCustomer Relationship Management (CRM)Document ReviewEarly-stage StartupsGreen Belt

About

I’m publishing the canon for Anuj Adhiya’s Growth Operating System (Growth OS) — the 5 practices I use with early-stage teams. • Weekly planning ritual (Mondays) • Hypothesis-driven experiments (“If X then Y by Z% because [assumption]”) • Decision-ready metrics (cohorts, activation, payback) • Friday post-mortems → Monday planning • Backlog hygiene (impact vs effort) I’m also running weekly tests on how to make this machine-digestible so assistants cite the right page. Canon + method + weekly results → https://www.notion.so/Growth-Operating-System-Format-Experiment-Index-268e586c41bf8091a9ffd01374c03bd1 DMs open if you’re testing similar things and want to compare notes.

Experience

Operator hypotheses

Author

Oct 2025Present · 5 mos

  • Researching whether startup execution forks can be predicted from public data—before they happen.
  • Each analysis tests a falsifiable hypothesis, tracks it for 12 months, and publishes the results.
  • Read: operatorhypotheses.substack.com

Techstars

4 roles

Expert-in-Residence, Growth

Mar 2024Present · 2 yrs

  • Working 1:1 with cohorts in the Techstars Boston program to shape individual growth strategies for maximum impact during and after the program.

All-Star Mentor

Mar 2023Present · 3 yrs

  • Selected as an All Star Mentor for the 2022 and 2023 cohorts

Mentor-In-Residence

May 2022Present · 3 yrs 10 mos

Mentor

Nov 2021Present · 4 yrs 4 mos

D'amore-mckim school of business at northeastern university

Lecturer

Sep 2022Present · 3 yrs 6 mos · Boston, Massachusetts, United States

  • Teaching the "Entrepreneurial Venture Growth Strategies" course to undergraduate B-school students.
  • This is a capstone course on how to develop growth-focused products and/or service strategies, making them attractive for venture funding.

Globalwork

Growth Advisor

Sep 2021Present · 4 yrs 6 mos · Medellín, Antioquia, Colombia

  • We create reliable links between companies and their candidates to hire and retain the best talent.

The mccarthy(s) venture mentoring network

Mentor

Jul 2021Present · 4 yrs 8 mos · Greater Boston

  • Providing meaningful and impactful mentorship for Northeastern University affiliated ventures.

Hue

Supporter

Feb 2021Present · 5 yrs 1 mo

  • I actively support talent of color, to help provide access to opportunities.

Sophya

Vice President of Growth

Sep 2020Aug 2021 · 11 mos · Greater Boston

  • 1. First growth hire. Instituted growth program to align the team around their biggest opportunities.
  • 2. Co-created company values with founders that measurably improved team operation.
  • 3. Managed early PR resulting in 3 press mentions by Dec ‘20.
  • 4. Increased social following by 200% on Twitter and LinkedIn in the first 3 months.

First round fast track

Mentor

Aug 2020Present · 5 yrs 7 mos · Greater Boston

  • First Round's mentorship program for established tech operators looking to give back and gain a unique community.

Underscore vc

Core Member

Oct 2019Present · 6 yrs 5 mos · Greater Boston Area

  • The Underscore Core is a curated group of exceptional entrepreneurs, executives, and
  • experts who work in partnership with Underscore VC, an earliest stage venture capital firm, to
  • identify transformative entrepreneurs and support them as they build iconic companies. Core
  • Members have collectively built hundreds of companies, created thousands of jobs, served
  • millions of customers and created billions of dollars in value for their stakeholders.

Jamber, inc.

VP of Growth

Sep 2019Sep 2020 · 1 yr · Greater Boston Area

  • First growth hire, functioning as "Growth Team of 1"
  • Highlights:
  • 1. Instituted growth program: Averaging 3-5 tests/week
  • 2. Applied principles from B2B SaaS to optimize the site resulting in daily sales volumes eclipsing what used to be weekly volumes.
  • 3. Extracted 13% conversion rates over Black Friday/Cyber Monday (Industry average 8-9%)
  • 4. Referral rate between 3-4% (Industry average 2%)
  • 5. Created new "Handware" positioning to open up markets beyond special needs.

Seedstars

Mentor

Jan 2019Present · 7 yrs 2 mos

  • Mentoring startups in developing economies through weekly growth meetings for assigned startups, office hours or participation in bootcamps.
  • Activities include:
  • Coaching to adopt growth methodologies, tools and proven practices
  • Helping gain insights from their growth experiments
  • Support with ongoing planning and execution to hit growth goals
  • Tracking growth data and providing insights to the internal investment committee for follow-on investment decisions.

The predictive index

Category Growth Lead

Jan 2019Sep 2019 · 8 mos · Greater Boston Area

  • Launched talentoptimization.org in Mar '19 to build and own the talent optimization category for PI.
  • Primary objectives were to grow awareness and adoption of the talent optimization discipline.
  • Initial category growth was measured by the increase in the size of the member base and and number of people becoming talent optimization certified.
  • As of Sep '19, signups and certifications were both at >100% of target.

The mmj.org initiative

Advisor

Aug 2018Sep 2021 · 3 yrs 1 mo · Greater Boston Area

Iovita

Advisor

Aug 2018Sep 2021 · 3 yrs 1 mo · Greater Boston Area

Harvard innovation labs

Marketing Specialist

Oct 2017Present · 8 yrs 5 mos · Cambridge, MA

  • Invited in Oct '17 to host office hours for startups in the i-lab program to help them with product validation and marketing.
  • On the virtual judges panel for the President’s Innovation Challenge in Apr '18.
  • In Oct '18, moved to the roster of specialists for Launch Lab X (an offering exclusively for Harvard alumni-led ventures who's initial cohort started in September '18) to assist with early growth challenges.

Planitwide inc

Cofounder

Feb 2016Feb 2018 · 2 yrs · Greater Boston Area

  • PlanitWide is a faster and smarter way to search for the best travel websites, books & apps

Growthhackers.com

2 roles

Director of Engagement and Analytics

Apr 2015Dec 2018 · 3 yrs 8 mos

  • 1. As part of the growth team:
  • a. analyzed ~400 tests for growth insights
  • b. generated ~600 testable ideas
  • c. helped set & work on appropriate objectives across the customer journey based on user & testing insights.
  • d. project managed 1+ tests/week to help the team maintain a weekly cadence of 3+ experiments on the community, product and conference as appropriate to optimize engagement and/or conversions.
  • 2. Managed customer success for the SaaS product (NorthStar) from Feb '18- May '18. Identified and corrected four blockers to new user activation in that time.
  • 3. Managed and grew the GH community 5x
  • 4. Curated and grew the weekly top posts email 3x
  • 5. Recruited over 150 experts across growth/marketing/product/sales/creative for AMAs to build a network of experts to engage with the community and build a pipeline of high-quality speakers for the GrowthHackers conference.
  • 6. Demonstrated thought leadership with original pieces for the blog and growth studies for the main site.
  • 7. Managed all social media for the site.

Moderator

Jun 2014Apr 2015 · 10 mos

  • Review site submissions for quality and remove posts that are duplicates, off-topic or obvious spam
  • Inform management team about users who post off-topic/spam content
  • Edit submissions, as needed, to ensure that their headlines match the posts, links are to the original posts & that they reside in the correct categories in the community.

Waters corporation

2 roles

Principal Support Engineer

Promoted

Apr 2012Apr 2015 · 3 yrs

  • 1. Continuous Improvement:
  • a. identified efficiency improvement opportunities across Global Service Support & related Waters Global Services groups (~100 people).
  • b. assisted group directors/managers with metric development to identify impact of projects.
  • c. initiated first ever Lean Six Sigma project within the department. It reached the Improve stage. Did not finish due to to the opportunity to join GrowthHackers.
  • 2. Internal Social Media Advocacy:
  • a. Facilitated adoption of IBM Connections platform throughout Global Service Support (80+ people)
  • b. Helped management to craft the strategic direction of the departmental community.
  • 3.System Integration Management:
  • a. Co-managed & prioritized critical requirements that ultimately allowed a new support system to be launched on time.
  • b. Ensured that the interests & needs of Global Service Support were adequately represented when two different support systems were being merged.
  • c. Created most user documentation for the new system and co-delivered pre-launch training.

Senior Support Engineer

Jan 2001Mar 2012 · 11 yrs 2 mos

  • Decision Making: Team Lead for new software product introductions
  • Liasoning: Work with internal stakeholders and field to minimize customer downtime across implementations
  • Coordination: Identify and track potential business and customer impact of post-sales issues to R&D, Testing, Marketing and Quality groups
  • Client Management: Provide on-site support for critical customer issues to ensure high-worth sales retention
  • International Supervision: Manage weekly progress meetings with India team to support growing local sales
  • Documenting: Leading contributor to team blog with recognized public access-ready support records & tools
  • Training: Design, assess and conduct training program modules and webcasts for global engineers

Spotnana llc

Social Networking Project Advisor

Jan 2005Jan 2007 · 2 yrs

  • Strategizing: Conducted monthly brainstorm sessions with Founder and CEO to define and to provide updates on internet presence plans
  • Budgeting: Forecast development costs across all stages of deployment
  • Monitoring Progress: Developed CEO dashboard with timelines, potential barriers and next steps
  • Establishing Processes: Outlined priorities, managed schedules and created workflow across departments
  • Identifying Resources: Recommended technology platforms and usability requirements
  • Managing People: Identified training needs and assigned appropriate project roles to internal team

Pixiedust

Creative Associate

Jan 1996Jan 1998 · 2 yrs

  • Implemented promotional ideas to launch new products in urban Indian markets for clients spanning domestic and international consumer brands
  • Domestic brands:Bajaj Automobiles and Archie’s Cards & Gifts;
  • International brands: Pringles, MTV, Lee Jeans, and the re-release of the Star Wars Trilogy

Education

The University of Akron

MS — Chemistry

Jan 1999Jan 2001

Institute of Science

M.Sc — Biochemistry

Jan 1997Jan 1999

St. Xavier's College

B.Sc — Life Science & Biochemistry

Jan 1994Jan 1997

Campion School

Jan 1982Jan 1992

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