Dec 2018 – May 2020 · 1 yr 5 mos

• As the Associate Director of B2B Marketing I am involved in all aspects of developing and orchestrating our strategy for acquiring leads for both our local and national sales force. I manage all marketing programs, support business objectives, lead acquisition, foster customer retention through content marketing and email communication, as well as building our brand across the country.

Jan 2017 – May 2020 · 3 yrs 4 mos

• As the Demand Generation Manager, I am responsible for generating marketplace demand for Mspark’s products and services by utilizing various inbound marketing tactics to attract and convert traffic into leads for our sales force. Those tactics include using a mix of search engine optimization, search engine marketing, online advertising, content management and delivery, social media, and email marketing.

Jul 2015 – Jan 2017 · 1 yr 6 mos

• As the Digital Marketing Manager, I am responsible for designing, managing, and deploying digital content for all of the McKinney Capital business units. This content supports both sales and recruiting efforts and includes websites, email marketing, pay-per-click advertising, social media advertising, and managing all Google products.
• When I joined the company my first 3 projects were to create a new website, email strategy (including new designs, content plan and templates), and pay-per-click campaigns for the McKinney Capital business unit of Landscape Workshop.
• Successes with these 3 projects include the following:
• increasing organic website traffic by 46.13% (from 18% in 2015 to 36% in 2016 of total traffic)
• increasing paid search traffic by 668.63% (from 1.76% in 2015 to 18.69% in 2016 of total traffic)
• increasing the number of website leads generated from an average of one a month to 16 per month
• The email campaign has also driven traffic to our website as well as been a success in engaging our customers as evidenced by an average 28.2% open rate and a 17.3% unique clicks per open rate. The PPC campaign has also been successful with an ROAS of 12:1.

Nov 2010 – Jul 2015 · 4 yrs 8 mos

• As an email marketer and web designer working in EBSCO's in-house advertising agency, I have gained experience working on interactive projects for everything from a multi-billion dollar company's (EBSCO Information Services) website redesign and development, B2B website projects, and B2C websites and email marketing campaigns. I am involved in our projects from conception to completion which allows me to use my skills in being able to understand a client's needs and business goals. This type of project involvement ensures that I deliver creative, timely and profitable solutions for our clients.

Aug 2005 – Nov 2010 · 5 yrs 3 mos

• My responsibilities include art direction, email marketing strategy/development, social media strategy/development and web development. I am involved in the entire Interactive process from client meetings to strategy sessions and final execution of a project.

Jan 2002 – Aug 2005 · 3 yrs 7 mos

• Responsibilities included design and maintenance of Sheffield's web presence. I also assisted the marketing department with presentation creation and developed strategy for IT equipment maintenance and replacement.

Feb 2000 – Jan 2002 · 1 yr 11 mos

• Responsibilities included assisting the art director in the creation of marketing presentations for client pitches and reviews. I assisted in the organization and execution of semi-annual marketing campaigns, and developed the overall IT strategy for the company.

Jan 1995 – Feb 2000 · 5 yrs 1 mo

• Responsibilities included running IRI and Nielsen reports to gauge the effectiveness of advertising campaigns. I also designed and created presentations based on those reports for client review. In addition to my marketing responsibilities, I assisted the IT manager when needed.