Nivas Ravichandran

CEO

San Mateo, California, United States16 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led marketing for a SaaS platform with a 12-member team.
  • Over 10 years of experience in SaaS marketing.
  • Successfully organized 30+ influencer webinars.
Stackforce AI infers this person is a SaaS marketing leader with extensive experience in demand generation and product marketing.

Contact

Skills

Core Skills

MarketingProduct MarketingSaasContent MarketingBusiness Development

Other Skills

AnalyticsCRMCustomer Relationship Management (CRM)DesignDigital MarketingEntrepreneurshipEvent ManagementEvent Marketing StrategyEvent marketingGraphic DesignGrowth HackingGrowth marketingHTMLHTML EmailsIEEE

About

Nivas Ravichandran heads marketing for Spendflo - Effortless AI-Native Procurement Orchestration Platform. He was the first marketing leadership hire and now leading a team of 12 marketers today. Nivas brings 10+ years of SaaS marketing experience and has led multiple demand, growth and product marketing initiatives at Spendflo and Freshworks. Previously, he has led Startup Partnership and Product Marketing Teams at Freshworks. Freshworks is a Customer Engagement Platform and has over 50,000 companies trusting our software to run their business. Specialties: Demand Generation, Event Marketing, Partnerships, Product Marketing, Social Selling, Content Marketing Strategy, Influencer Marketing, Marketing Automation, Lead Generation

Experience

Plotline

Marketing Advisor

May 2024Aug 2024 · 3 mos · San Francisco Bay Area · On-site

  • Plotline helps product and marketing teams make rapid changes to their app, so they are less dependent on engineering to achieve their onboarding and adoption goals.

Spendflo

Head Of Marketing

May 2022Present · 3 yrs 10 mos · San Francisco Bay Area

  • Spendflo is a SaaS Buying and Optimization Platform helping companies save on their SaaS spends.
  • At Spendflo, I head marketing and manage a team to take care of
  • Product marketing, messaging, and positioning
  • Running multiple in-person events, meetups, and webinars
  • Content efforts to generate brand awareness and leads
  • Working with media and PR
Product marketingEvent marketingContent marketingMedia and PRMarketingProduct Marketing

Freshworks

5 roles

Head Startup Program - Americas

Jan 2022Apr 2022 · 3 mos

Manager - Startup Partnerships and Growth

Apr 2021Feb 2022 · 10 mos

Startup Partnerships and Growth

Oct 2019Apr 2021 · 1 yr 6 mos

Product Marketing - Freshsales SaaS CRM

Nov 2016Oct 2019 · 2 yrs 11 mos

  • Freshworks provides organizations of all sizes with SaaS solutions that make it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues.
  • Freshworks' headquarters are located in San Bruno, Calif., with global offices in India, UK, Australia, and Germany. The company's cloud-based suite is widely used by over 150,000 businesses around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.
  • Freshsales is a full-fledged CRM software with AI-based lead scoring, built-in phone, email, activity capture and more. Freshsales is listed as a leader in the G2 Crowd CRM category.
  • Moved to Freshsales in November 2016 as one of their early marketers to grow leads, drive organic traffic and product marketing initiatives.
  • Drove traffic, Organized and coordinated 30+ Influencer webinars for Freshsales CRM
  • Written 300+ Freshsales-related answers on Quora that have been featured in a Quora digest
  • Reached out and Interviewed 15+ Sales Leaders for the "Secret Sauce to Sales" interview blog series
  • Drove reviews for Freshsales on G2 Crowd from ~30 to 400+
  • Handled marketing operations since the early days of Freshsales
  • Had Freshsales content featured in newsletters and publications like GrowthHackers, Product Hunt, Hackernoon, and more
Product marketingContent marketingLead generationProduct MarketingSaaS

Product Marketing - Freshservice SaaS ITSM Solution

Aug 2015Nov 2016 · 1 yr 3 mos

  • Freshworks provides organizations of all sizes with SaaS solutions that make it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues.
  • The company's products include Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat and Freshmarketer. Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks' headquarters are located in San Bruno, Calif., with global offices in India, UK, Australia, and Germany. The company's cloud-based suite is widely used by over 150,000 businesses around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.
  • Product Marketing for Online ITSM Tool, Freshservice.
  • Responsible for:
  • Case Studies
  • Presentations
  • Webinars
  • Organic Growth
  • Social Outreach
  • Community
Product marketingContent marketingLead generationProduct MarketingSaaS

Pazcare

Angel Investor

Oct 2021Present · 4 yrs 5 mos · India

  • Pazcare provides employers and their employees with flexible and personalised benefits, like insurance management, mental health solutions, virtual doctor consultations, comprehensive blood tests, etc.
  • Its employer dashboard and employee app make managing the benefits extremely convenient. Over the coming years, Pazcare also aims to widen its offerings beyond healthcare and be a one-stop shop for all kinds of employee benefits.

Expert dojo

Mentor

Oct 2021Mar 2022 · 5 mos · Santa Monica, California, United States

Masschallenge

Mentor

Jul 2021Mar 2022 · 8 mos · Boston, Massachusetts, United States

  • MassChallenge is a global, zero-equity startup accelerator, founded in Boston, Massachusetts in 2009. As of 2019, MassChallenge has accelerated more than 1,900 startups that have raised more than $4.3 billion in funding and generated $2.5 billion in revenue.

Everstage

Growth and Marketing Advisor

Apr 2021Apr 2022 · 1 yr · Chennai, Tamil Nadu, India

  • Everstage is a no-code sales commissions platform that provides real-time visibility and insights on performance to your customer-facing teams. It also saves Rev Ops time dealing with complex operational processes so they can focus on strategic initiatives. If you’re interested in a quick chat or a demo, you know where to find us.

Gsvlabs

Mentor

Aug 2020Mar 2022 · 1 yr 7 mos · San Francisco Bay Area

Techstars

Mentor

Jun 2020Apr 2022 · 1 yr 10 mos · Colorado, United States

Saastock local

City Leader - Chennai & Bangalore

Apr 2019Jun 2020 · 1 yr 2 mos · Chennai Area, India

Saasboomi

Organizer

Jan 2019Jan 2022 · 3 yrs · Chennai Area, India

  • Asia's largest SaaS conference - for Founders by Founders.
  • 800+ Application. 400+ Attendees.

Inc42 media

Guest Writer

Apr 2018Apr 2019 · 1 yr · India

  • Inc42 is a leading Indian media and information platform with 2 Million+ pageviews a month and 1 Million+ monthly users.
  • Published a guest post on "Top 15+ Chennai Based SaaS Startups."

Ami

Guest Writer - Hacker Noon

Jul 2017Apr 2019 · 1 yr 9 mos

  • Hackernoon is a Top Medium Publication with 325K+ Followers.
  • Have published 4 articles on their Medium publication.

Tech in asia

Guest Writer

Jul 2017Apr 2018 · 9 mos · Chennai Area, India

Ieee young professionals

Asia Pacific (IEEE Region 10) Coordinator - Volunteer

Jan 2016Dec 2018 · 2 yrs 11 mos · Singapore

Ieee

2 roles

Mentor Coordination Committee Member at AIYEHUM 2015

Apr 2015Nov 2015 · 7 mos

  • All IEEE Young Engineers’ Humanitarian Challenge (AIYEHUM), organised by the IEEE Region 10 (Asia-Pacific), is a project competition where young scientists and engineers identify a community problem, develop technological solutions to address them and eventually implement it with the support provided by the IEEE R10.
  • The principal objective of YEHC is to inspire young professionals/engineers to become socially responsible and be engaged in developing technological solutions which are cost effective and sustainable; improve living conditions and livelihood of people thus making a difference in peoples' lives.

Volunteer - IEEE MGA India Strategic Entrepreneurship Initiative

Jan 2015Dec 2015 · 11 mos

  • Entrepreneurship Development Initiative : 15 May 2015 - DAIICT, Gujarat
  • Student Internship Preparation Program : 16 May 2015 - GIFT City, Gujarat

Frilp (turing research labs)

Growth Specialist

Mar 2015Aug 2015 · 5 mos · Chennai Area, India

  • Frilp—short for Friend's Help—is a social platform to discover shopping venues, businesses and services through personalised recommendations from your friends and trusted circle.
  • Early Team member & part of the acquisition team
  • Worked on methods for driving content creation (Encouraging and Driving users to write recommendations)
  • Managed social campaigns to drive creation of content.
  • Part of the Growth Team which worked on merchant strategy
  • Responsible for merchant acquisitions and growth
  • Frilp got acquired by Freshdesk in August 2015.

Startup weekend

Organizer

Jan 2015Feb 2015 · 1 mo · Chennai Area, India

  • Organiser for Startup Weekend Chennai - Kurukshetra Edition held at Anna University, CEG. The event saw around 80 participants from different organisations and colleges. As it was an event hosted in a college, the participants were predominantly from colleges.
  • Contributed in the Designing, Marketing and Overall Organising of the event.
Growth marketingSocial media marketingMarketing

Lema labs

2 roles

Sr. Business Development Executive & Early Team Member

Aug 2014Jan 2015 · 5 mos

  • From August 2014 I was promoted to the position of Senior Business Development Executive. I was given the responsibility of preparing new Business Development Executives for the roles. The organisation saw an increase in revenue of 100 % Cycle over Cycle. I also contributed to the origin of Kaizen Careers - A 2 month intensive Hardware Tech Bootcamp with prepares Engineering Graduates for Tech Startups. I was also instrumental in the operations of 2 Kaizen Careers Programs in August 2014 and November 2014.

Business Development Executive & Early Team Member

Aug 2013Aug 2014 · 1 yr

  • Lema Labs is an initiative by IITians to help students learn and appreciate future technologies. I was one of the early team members of Lema Labs & was responsible for the Marketing, Sales, Analytics and Strategy of the organisation. After a point, I had also taken care of the Social Media, Web and Design for Lema Labs. The Facebook Page saw a growth of 350 % in a period of a year from my joining.
Business developmentTrainingBusiness Development

Ieee young professionals

India Representative - South Asia Young Professionals Committee

Feb 2014Jan 2015 · 11 mos · India

MarketingSalesAnalytics

Ieee

6 roles

Social Media Lead

Feb 2013Jan 2015 · 1 yr 11 mos

  • In order to increase dissemination of information among several sections in IEEE Region 10, Nivas Ravichandran has been working as the Social Media Lead under the ECIM Team. He has been closely associated with the ECIM Team in hosting several Events and Surveys which leverage Web and Social Media Technologies.

SB Networking Secretary

Feb 2013Feb 2014 · 1 yr

  • Anchoring Student Networks and Activities in different Sections in India. A key achievement was the organisation of IEEE Section Student Network Officers Meet 2013 held at Hyderabad where several volunteers from different sections of India participated to network and were trained on how to run a student network. He also drove the initiation of Uttar Pradesh Student Network.

HUB Leader - Madras Section Student Network

Mar 2012Feb 2013 · 11 mos

  • Started work as Hub Leader and have been working on Placement Training Workshop and a Technical Tour along with two Online Contests (Online Aptitude Contest and Online Cognitive Ability Test)

Team Member - Webinars

Jan 2012Feb 2013 · 1 yr 1 mo

  • Organized Python Webinar Series ( A first of its kind) where students were provided Online Certification. Organizing an Image Processing Webinar Series with OpenCV

Secretary

Jan 2012Dec 2012 · 11 mos

  • Worked in the preparation of Reports and Documentation work. Have organized several events like SPAC, IEEE Achiever's Day, IEEE Go Green Campaign, Membership Drive for first years and several other events.

Volunteer

Jan 2010Dec 2015 · 5 yrs 11 mos

  • Have been a volunteer at IEEE for the past 6 years. I have conducted and organised more than a 150+ activities. A professional member working on certain key initiatives and committees across Asia Pacific and India.

Profoundis

Business Development Officer (Intern)

Feb 2013Jun 2013 · 4 mos · Kochi, Kerala

  • Profoundis, a start up incubated at Startup Village, Kochi, envisions touching the lives of people by creating a range of visionary products and delivering services with distinctions. Works on building CRM Tools like iTestify and Vibe.

Ieee communications society

Chapter Chair

Oct 2012Apr 2013 · 6 mos · Jeppiaar Engineering College

  • Initiated the formation of IEEE Communications Society in Jeppiaar Engineering College IEEE Student branch with an objective of increasing technical activities. Conducted a Verilog HDL workshop for students and organised talks and seminars. Nivas still mentors the activities of the Society Chapter as a Chapter Mentor.

Freelancer

Freelance Placement Consultant

Jan 2012Dec 2014 · 2 yrs 11 mos · Chennai Area, India

  • More of a hobby. Conducted Placement Training and Career Development Sessions at several colleges. Have also conducted workshops on Aptitude Development, Resume Preparation, Interview Preparation and Professional Development.

Education

Jeppiaar Engineering College

B.E — ECE

Jan 2009Jan 2013

Sri Sankara Vidyashramam

12th — Science

Jan 2007Jan 2009

Abacus Montessori School

ICSE — Science

Jan 1997Jan 2007

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