May 2021 – Dec 2023 · 2 yrs 7 mos · Remote

• Conceptualized and launched the org’s first EDC hardware device; scaling it to contribute an unprecedented 40% of the brand's total Revenue in the first 3 months.
• Managed P&L for 2 verticals - Merchant Experience & EDC; Overseeing a team of 40+ engineers, PMs, designers, researchers & business analysts.
• Coordinated forecasting exercises, enabled discussions & compromises between all teams to formulate the first cohesive set of OKRs for 300+ employees.
• Improved operations and reduced tool dependencies in a cost optimization exercise across two verticals to reduce cost expenditure by 30%+.
• Product-led Growth: Improved onboarding cost by 21% through CRM, marketing and product experiments.
• Scaled up the Rewards & Loyalty program resulting in incremental revenue of 18% and increasing payments user acquisition through referrals by 20%+.
• Ran the Subscriptions MVP and demonstrated potential of up to 12% increase in CM1 Revenue by implementing it company wide.
• Previous Roles:
• As Head of Digital, handled a team of 16 marketers & a monthly budget of up to $500k. Scaled online payments user acquisition by 8x in a space of 9 months through tech interventions, revamping social strategy, creative & copy optimization, and adding & scaling new acquisition channels.
• As Head of Payments, monetized the vertical to generate the first dollars of revenue for the org. Doubled MRR in 3 months through retention initiatives & gamification hooks.

Nov 2020 – Mar 2021 · 4 mos · Bangalore Urban, Karnataka, India

• Formulating and creating the roadmap for seller acquisition at Meesho.
• Formulated the strategy for seller campaigns across performance, organic, referrals, affiliates and branding.
• Blitzscaled supplier acquisition by 5x in a short span of 5 months by introducing online supplier onboarding, adding new ad channels and optimizing onboarding processes.
• Onboarded a brand agency and conceptualized Meesho's first Seller side brand campaign across digital, TV, print and outdoors.

Apr 2019 – Nov 2020 · 1 yr 7 mos · Bangalore Urban, Karnataka, India

• Tripled paid customer acquisition while keeping per user acquisition cost flat by creating a unique lead scoring algorithm and feeding it back to ad channels to optimize conversions.
• Explored 3 new acquisition channels per quarter for the brand, leading to the permanent addition of Quora, affiliates and Twitter to the admix, resulting in improved CAC.
• Spearheaded the brand's first 360º brand marketing campaign and grew merchant acquisitions by 40% in a single month.
• Organically trended the brand hashtag during FTX 2019 (flagship event) by engaging in-person attendees, resulting in 6M+ organic impressions on Twitter.
• Improved the brand's organic buzz building and lead acquisition on social, leading to a 3x increase in followers on Linkedin for the brand.

May 2015 – Mar 2019 · 3 yrs 10 mos · Greater Bengaluru Area · On-site

• Established and heading the Digital Marketing vertical at SquareOne Marketing. My experience has ranged an array of fields across digital & social media marketing working for clients across industries - travel, premium alco-bev, infrastructure, fashion e-comm/retail, FMCG, startups, and more.
• Oversaw end-to-end portfolio & project management for all agency clients including strategy, conceptualization, media planning, execution, ad trafficking, and measurement of Digital-first marketing strategies.
• Participated in bake-offs with well established Ad-agencies and persuaded C-Level executives in national and international organizations to win pitches.
• Hired and trained a cross-functional team & instrumental in building yearly revenue for the vertical in excess of $1M ARR.

Jul 2013 – Apr 2015 · 1 yr 9 mos · East Godavari, Andhra Pradesh, India

• Spearheaded operations in the high-volume exploration fields of the KG Basin on India’s East Coast.
• Managed projects with teams and equipment worth multiple million dollars to provide hi-end reservoir evaluation services to clients like ONGC, OIL & GSPC in high-risk onshore & offshore environments.