May 2024 – Jul 2024 · 2 mos · Noida, Uttar Pradesh, India · Remote

• Spent 3 months on upgrading myself on Google's Generative AI Essentials with Courses & Assigments on Coursera
• Gained familiarity with using AI tools like ChatGPT4, Gemini, Midjourney, Dall-e for Emailers, Images & Video Creation

Apr 2023 – Apr 2025 · 2 yrs · Noida, Uttar Pradesh

• I began composing songs since my undergraduate college days but never really got the time or had the funds to properly produce, record and release my own album. After my last stint at Intex, I decided to devote some time for the recording and releasing my debut English Rock Album. This wasn’t a planned break in hindsight as such but the market conditions coupled with lay-offs due to Recession and my preference for a Delhi-NCR location meant that it would take more time to find a suitable job. This time I used on the recording, production and release of my debut Rock Music album.
• 1. From April'23, I began working on the release of my debut Rock Album. The result was 10 tracks for my debut Grunge Rock Album "BRIGHTENDASH" out on Spotify & all streaming platforms on Nov-19, 2024.
• 2. I Composed, Arranged, Sang, Played Rhythm & Lead Guitars and wrote the lyrics for all 10 songs. All songs were recorded in a state of the art studio along with Mixing & Mastering by an experienced Producer. The cost for this album project was Rs. 1.50 lacs.
• 3. All 10 songs of the album are out on Music streaming platforms like Spotify, Apple Music, Jio Saavn & YouTube Music.
• 4. 8 songs have crossed 1000 streams on Spotify and have been featured on Music Magazines like Rolling Stone India, The Indian Music Diaries, Indi Potli, Extravaganza & Music Culture India.
• 5. I have learned the art of Creativity, Ownership, Execution of a Project within a fixed timeline.
• I am just happy to devote some time to it as I have never gotten this opportunity in between my previous work stints.

Nov 2022 – Feb 2023 · 3 mos · New Delhi, Delhi, India · On-site

• Key Account Manager for Audio & IT Accessories Category of Intex for Online Platforms of Flipkart & Amazon
•  Responsible for Monthly Revenue of 1 cr business on Flipkart
•  Responsible for negotiating new deals for Events & Shopping Festivals on Flipkart & Amazon
•  Ensuring availability of stock & inwarding of stock FK, AZ from Intex DCs
•  Collection of payments from Flipkart Finance & working on New Product Launches
•  Stakeholder management of Marketing, Factory, Logistics, Operations, Finance, Category teams & Purchase team in Flipkart & Intex.
•  Effectively invoiced 5.5 cr. worth of Audio Speakers to Flipkart from Nov’22 to Feb’23 worth 30K units
• Stint at Intex shortened as Management decided to close Intex Ecommerce Department as a Restructuring move

Mar 2021 – Nov 2021 · 8 mos · Noida, Uttar Pradesh, India

• As Ad Sales Manager for National Accounts in Swiggy was responsible for growing Ads Revenue coming from National Accounts channel by :
• 1. Identifying new opportunities for brands to invest in Swiggy App Advertising
• 2. Improving existing Ad Properties Functionality by incorporating any changes in the product
• 3. Problem Solving for any issues related to Ad Property functioning like drop in ROIs, Underburn of Budgets, Click Utilization & Campaign Loading
• 4. Contributed towards addressing issues related to advertising performance metrics such as ROI, Ads%GMV, CTR, Clicks, Impressions and CVR for brands, as well as optimizing the functionality of Ad Properties for Ad Conversions
• 5. Worked on existing Product Improvement of CPC & CPV Ads with Product, NAT, Analytics & Central Ads Team.
• Achievements:
• 1. Increased Ad Revenues for National Accounts from 5 crore to 7 crore from Mar’21 to Sep’21
• 2. Introduced User Segmented Targeting for CPC Ads which improved existing ROI for Brands from 4 to 6
• 3. Introduced Price Schemes in 6 brands increasing their Ad Revenue spends by 70 lakhs in April’21-Aug’21
• 4. Setup Load Guidance process for NAT which helped improve Burn Rates for amounts loaded from 70% to 85%

Jul 2019 – Sep 2019 · 2 mos · Bengaluru, Karnataka, India · On-site

• Meeting supply requirements for 12-member sales team spread across 5 cities i.e Bangalore, Chennai, Hyderabad, Mysore, Shimoga & New Delhi
• Managed effectiveness in buying & procuring the Inventory for Onida, LG, Haier, Bosch, Godrej & IFB in Large Appliances Category
• Negotiated with suppliers on the key event deals & offers for promoting sales on the Arzooo Application keeping view of Buy Sell Margin
• Administered category marketing initiatives for promotion of category like Push Notifications, Banners on App
• Reviewed the material requirement checking for stocks available, pending order, checked for material to be ordered, checked with the suppliers for delivery schedule & placed orders to the suppliers
• Achievements:
• Grew category business for appliances by 25% in 2 months from 80 lakhs to a 1 crore
• Onboarded 6 new suppliers for business with Arzooo on favorable credit terms of 5 to 7 days

Dec 2017 – Dec 2018 · 1 yr · Bengaluru Area, India

• As Category Buying Manager, I was responsible for the dual role of Business Development & Accounts Management in the Large Appliances Category. I currently work in the AC & Washing Machine Category handling key accounts of Whirlpool , Panasonic & Intex.
• My work includes the following key activities:
• Manage P & L of the key accounts in AC & Washing Machine Category
• Driving vendor relationships for business growth within the category
• Negotiating key event deals for events like Big Billion Day, Big Shopping Days etc,
• Procurement of inventory from brands for sale
• Driving sales & new launches through Brand Ads, Sales Enablers, Pricing Strategies
• Achievements:
• o Increased the sales of Washing Machines for Whirlpool (22 -39 cr) & Intex (5-14 cr) by 77%, 180% in 2018 over 2017
• o Secured budget for pricing support & PLAs upto 15 lakhs from Panasonic ACs along with fixed marketing budget with Whirlpool amounting to 4% of GMV
• o Successfully managed to close the deals for Big Billion Days (TBBD 2018) worth INR 6 Crores & INR 3 crores in Washing Machines for Whirlpool (10000 units) & Intex (6000 units)
• o Promoted new launches for Panasonic ACs which resulted in shares of 2% in Air Conditioner category

Jun 2016 – Aug 2017 · 1 yr 2 mos · Bengaluru Area, India

• I am working as an Area Sales Manager for Britannia in North-East Bihar where I am responsible for both Biscuits & Dairy portfolio in my territory:
• 1. Handling a territory worth 2 crore in North-East Bihar spanning 4 districts (Lakhisarai, Begusarai, Munger & Jamui) and 11 distributors
• 2. Leading a team of 3 Sales Officers , 2 PSMs, 1 SDA & 10 distributor salesmen
• 3. Driving sale of Britannia portfolio comprising: Biscuit, Cakes, Rusk(BCR) & Dairy products including
• 120 SKUs (Stock Keeping Units)
• 4. Responsible for driving brandwise sales (Eg, Good Day, Tiger Kreemz, Marie Gold) & territory
• numbers (primary & secondary)
• 5. Driving sales & distribution parameters as per monthly requirements
• 6. Driving sale of new brand SKU’s as per Go-To-Market strategy
• 7. Deriving consumer insights wrt brands at retail outlets
• Achievements:
• Grew Primary Sales by 5% (2 - 2.10 cr) & Innovation portfolio to 15% (30 lacs) for Britannia in North East-Bihar

Apr 2010 – Apr 2013 · 3 yrs · Noida Area, India

• I have worked in India's second largest publishing house where I gained experience towards client servicing, PR & social media marketing working with multiple teams as an executive to drive home the client's requirements & the ongoing marketing campaign.
• 1. I handled social media mainly Facebook, Twitter and YouTube apart from the website promotion for HarperCollins India.
• 2. I interacted with authors, media, bookstores,designers for running book launches and coordinating all the marketing creatives for book promotion to readers, trade and distributors.
• 3.Actively associated with sale and promotion of HarperCollins India book stall at World Book Fair 2012, New Delhi.
• 4. Delivered successful marketing campaigns for celebrity authors like cricketer Shoaib Akhtar, Dr. Palash Sen, R.Gopalakrishnan and Shital Kakkar Mehra.