Bethany Cole

Operations Associate

United Kingdom2 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Expert in digital game monetization strategies.
Passionate advocate for diversity and inclusion in gaming.
Proven track record in leading impactful marketing campaigns.

Stackforce AI infers this person is a Digital Marketing and Monetization Expert in the Gaming industry.

Contact

Skills

Core Skills

Strategic PartnershipsProject ManagementStakeholder Management

Other Skills

Strategic PlanningCreativity and InnovationAnalytical SkillsProject PlanningDigital MarketingOrganizational AgilityTeam MotivationPassionate about workCommunicationLeadership

About

I am an Associate Manager for Digital Game Monetization Development at PlayStation, where I play a strategic role in shaping the ongoing evolution of the PlayStation Store. I work across Digital Games to optimise how the store operates - from developing and improving store capabilities, to refining ways of working that support scale, efficiency, and long-term growth. My focus is on innovation and platform development: identifying opportunities to enhance player experience, improving discoverability and commercial performance, and delivering data-informed solutions that support global teams and partners. I collaborate closely with stakeholders to drive initiatives that balance creativity, advanced technology, and commercial impact across the digital ecosystem. Alongside my role, I am incredibly passionate about making a positive impact. I sit on the Women at PlayStation Global SteerCo, leading the E-commerce and Outreach pillar to help drive inclusion and representation. Additionally, I am chairing the ‘Sony Heroes’ 2025 team taking part in The King’s Trust Million Makers Challenge, with a goal of raising over £125,000 for young people from disadvantaged backgrounds. With over six years’ experience across gaming and technology, I’ve worked across Monetization and Development at PlayStation, including global Free-to-Play and Live Service strategies, and previously held roles at Microsoft/Xbox, across PC Gaming, Subscriptions and Marketing.

Experience

2 yrs 2 mos

Total Experience

1 yr 1 mo

Average Tenure

1 yr 6 mos

Current Experience

Sony interactive entertainment

2 roles

Associate Manager, Digital Games Monetization Development - Global

Oct 2025 – Present · 6 mos

Associate Manager, Digital Games Monetization - Global

Oct 2024 – Oct 2025 · 1 yr

Microsoft

4 roles

Xbox EMEA Social Marketing Manager

Feb 2024 – Oct 2024 · 8 mos

Leveraged a combination of creativity, strategic thinking, and attention to detail to significantly contribute to the success of Xbox's EMEA Social Marketing.
Led impactful social marketing campaigns, creating comprehensive plans within Xbox's EMEA Social Marketing sector.
Ensured high-quality deliverables within specified timelines, demonstrating a commitment to excellence in execution.
Effectively organized and coordinated comprehensive workback plans across EMEA time zones, showcasing strong organizational skills.
Led collaborative brand partnerships, launches and IP expansion with our PC and Xbox partner network.
Developed and implemented influential social marketing strategies emphasising social impact, diversity, inclusion, and the importance of broadening of gaming demographics.

Strategic PartnershipsProject ManagementStakeholder ManagementStrategic PlanningCreativity and Innovation

Xbox EMEA Social Marketing Manager

Aug 2023 – Feb 2024 · 6 mos

Led impactful social marketing campaigns, creating comprehensive and impactful plans within Xbox's EMEA Social Marketing sector.
Ensured high-quality deliverables within specified timelines, demonstrating a commitment to excellence in execution.
Managed comprehensive workback plans that spanned multiple time zones, showcasing effective organisational and coordination skills.
Contributed significantly to the success of Xbox's EMEA Social Marketing by leveraging a combination of creativity, strategic thinking, and attention to detail.
Led collaborative brand partnerships, launches and IP expansion with our PC and Xbox partner network

Analytical SkillsProject ManagementStakeholder ManagementStrategic PartnershipsProject Planning

Services Category Manager for Xbox EMEA

Oct 2022 – Aug 2023 · 10 mos

Led the development of exceptional user experiences through strategic planning and execution.
Created compelling consumer-facing digital and in-person marketing initiatives to enhance brand visibility and engagement.
Implemented a new rhythm of business for the category, demonstrating adaptability and a forward-thinking approach.
Showcased strong leadership skills and a passion for delivering high quality consumer experiences.
Acquired a wealth of knowledge and skills, contributing to professional growth and expertise in the gaming industry.

PC Gaming Category Manager for Windows UKI

Oct 2019 – Oct 2022 · 3 yrs

Collaborated with retail partners and device manufacturers to create and execute best-in-class sales and marketing strategies.
Spearheaded yearly external partner events, managing logistics and coordinating activities for hundreds of partner attendees.
Fostered strong partner relationships, contributing to successful collaborations and partnerships within the gaming industry.
Optimized digital and in-store marketing efforts to increase share and revenue of the PC Gaming Category.
Demonstrated proficiency in strategic planning and execution, playing a key role in the growth and success of the category.